What's the difference?
This Jeep isn’t a 4WD, it’s electric, front-wheel drive and built on the same platform as cars from France.
It’s not sounding very ‘Jeep’ so far, but the Avenger isn’t trying to be a traditional Jeep in that sense.
What it is trying to do is draw in a new kind of Jeep owner, and lead the brand into the electric era without being all ‘EV-ish’ - just a car that happens to be electric.
So can Jeep do it? We’re jumping in the light SUV as it hits our shores to find out.
Kia admits that, even a handful of years ago, a car like the EV4 likely wouldn't exist in Australia. With a forecast of 70 sales a month, or 840 a year, it won't come close to the brand's biggest all-electric sellers, and senior executives and product planners alike would have been wondering if it was worth the effort.
But times have changed, and so have regulations, and Kia is happy to roll the dice on as many EVs as it can get its hands on to lower its fleet emissions in the wake of the New Vehicle Efficiency Standard (NVES).
If you'll forgive the long and rambling intro, I'll now get to the point. Long live the NVES, because the EV4 is a good (if a little bizarre-looking) thing. It's quite lovely to drive, will cross vast distances in its long-range guise, and will undoubtedly make our roads a more visually interesting place.
But would you have one over the Tesla Model 3 or BYD Seal? Read on.
The Jeep Avenger is a strong move for the brand as a city-focused offering, and particularly as its first EV.
The styling and easy driving experience should be a draw, but its price in an increasingly competitive small SUV (and electric car) market could be a turn-off for some - even if it is only few thousand dollars more expensive than the slightly larger Compass.
Despite a couple of small flaws and a lacklustre safety rating overseas, the Avenger is ultimately one of the best-driving cars the brand has put out in years, and deserves a look if you’re keen on a practical but stylish EV.
An electric sedan is really shrinking the buyer pool, which is why Kia has such gentle expectations for the EV4 in Australia. But it's a lovely driving EV with plenty of perks, and the design alone will brighten up Australia's roadways. For my money, I'd either be going for the cheapest one that's sharp value with plenty of kit, or the flagship GT-Line that gets the big battery and the works in terms of equipment. The Earth for me sits in no-man's land.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.
One of the Avenger's biggest draws for me is its style.
Those who like the Jeep brand for its rugged off-road vibes, but don’t actually want or need to go off-road might enjoy that it still looks very Jeep.
We’re told that the decisions made in this car’s design are all for a purpose, and some of them are very clear.
For a start there’s a deliberate plastic barrier wrapped around the full 360 degrees of Avenger to protect the paintwork and body panels in low-speed collisions that can be just as likely off-road as in a carpark.
There’s also the sunken headlights, which sit far enough back that they’re less likely to be damaged in an impact, being one of the most expensive and breakable parts at the front of a car.
But there’s also a series of little hidden ‘easter eggs’ that the Avenger’s head designer Daniele Calonaci left up to us to find for ourselves.
For a start, the tail-lights feature an ‘X’ shape that’s inspired by the jerry cans used to carry spare fuel and liquids in World War 2.
The ‘X’ theme continues in other places on the Avenger, though there are some more cutesy design features like a series of seven-slot grille motifs around the car in places like the wheels, tail-light, and even a small one under the front grille.
There’s a 3D ladybug in the roof rail up top, too. But perhaps the most ‘aww’-inspiring is the silhouette of a child looking through a telescope in the lower passenger side of the windshield, up at some stars in the upper driver’s side. The child? That’s Calonaci’s son.
The slippery-looking unit that adorns this page is the EV4 sedan. There’s also a hatch, but it comes out of Europe, while this one comes out of Korea, and that would likely make the hatch far more expensive than this bad boy. It's under study, apparently, but yet to be confirmed.
Anyway, to steal a hackneyed football analogy, for mine this is a game of two halves. I actually really like the front end. It looks sleek and slippery and there’s a real presence from the swollen arches.
I am, however, a little less sold on this rear end, which looks sharp and blocky and almost like it has been bolted on. Also annoying is the fact that it looks like it should be a liftback, with the boot hinged up above the rear windscreen. But nope, it's hinged below it, so you still get a dinky little opening to squeeze your stuff through.
Kia's international designers are pushing the boat out at the moment, and they deserve credit for making things different. Whether it sinks or swims with the general public, though, will be the real test.
Inside, it's all pretty traditional Kia, with all three models sharing the twin 12.3-inch digital displays, along with the little climate panel in the middle. Kudos to Kia for keeping some physical buttons, too. I'm less sold on the use of some cheap, hard plastics, even in the top-spec cars.
The outside of the Avenger is plenty of fun, but the inside is a fairly sensible place.
That’s not to say it’s boring, but the use of space for a car of this size is impressive, and there are plenty of places to store things.
There’s a well thought out phone charging pad in a relatively deep storage compartment in the centre of the Avenger, as well as the cupholders in front of the centre armrest and another storage bin underneath, plus a ‘shelf’ along the dash.
The amount of storage is impressive given the Avenger’s interior is a nice, tidy design that still manages to incorporate some useful elements some cars forgo - buttons for the climate controls, for example, are something that are increasingly (and frustratingly) rare.
Anyone who has used a Uconnect system in a Jeep or Fiat in the past might like to know that this one (accessible via a 10.25-inch touchscreen) is a step-up from predecessors.
It’s not perfect, some elements of the menu and feature placement seem a little random at first, but it doesn’t lag, is easy to connect to wirelessly, and has a fairly helpful voice control system.
Functionality is most of the way there generally, but a few missing things like dual-zone climate control or electric adjustment for the passenger seat feel like let-downs, plus the heating on the front seats seemed to be quite weak for a long time before eventually warming.
Behind those seats, the second row is lacking just about any amenities besides a USB port, but it’s not too cramped for a light SUV. Adults might find it suitable for relatively short trips, but kids should be fine for a while.
The sunroof (when featured) doesn’t extend very far back, so the second row also feels a little dark.
Behind that, an impressive 355 litres of boot space expands to 1250 litres when the seats are folded down, plus a plastic lining on the boot lip means you don’t scratch the car when loading or unloading.
At 4730mm long, 1860mm wide and 1480mm tall, the EV4 sits between the Model 3 and the Seal in terms of its outright dimensions. Kia says the EV4's wheelbase and interior packaging has been designed to maximise backseat space, which I must admit, there is plenty of.
Sitting behind my own 175cm driving position, I had miles and miles of leg room, and enough head room, though there is some kind of optical illusion that occurs in the backseat of the EV4 – even though you definitely have enough space, the dark materials of the GT-Line still leaving me feeling a little claustrophobic somehow.
Something else not to be sneezed at is the inclusion of the household-style power plug in the back. My laptop died while I was taking notes on my test, and I plugged it straight in and powered it up. Super handy.
At the back, there is 490 litres of boot space, which is about middle ground. The Seal is more like 400 litres, but the Model 3 offers more.
Sadly the EV4 is yet another EV that does not have a spare wheel of any kind. Instead you have to make do with a tyre repair kit.
Before the Avenger had even landed, Jeep announced a $3000 reduction to the original pricing. While it might seem like this move stems from an increasingly competitive small-SUV market, Jeep says production costs dropped after the pricing was initially set, and the decision was made to pass it along to customers.
In any case, the Avenger now starts from $49,990 before on-road costs for the entry-level Longitude, with a mid-spec Limited costing $54,990 and the appropriately named Summit set at $60,990.
This puts the Avenger among the most expensive offerings in the 'Light SUV' category along with the electric Mini Aceman (from $55,990) and hybrid Lexus LBX (from $47,550), but around the same price as the slightly larger Hyundai Kona Electric (from $54,000) and Renault Megane E-Tech (from $54,990).
It also looks like brilliant value compared to the much smaller and lower-ranged Fiat 500e (from $52,500). Style comes at a cost.
For the Avenger, there’s a bunch of kit that’s standard across the range, plus only one cost-option - premium paint at $990.
Each Avenger gets dual 10.25-inch screens inside, one for the driver instrument display and the other a touchscreen for the multimedia controls, centred on the dash so it can be reached by both front occupants.
Satellite navigation, keyless start, adaptive cruise control and Jeep’s Selec-terrain drive mode system are all also standard features.
The Limited adds partial synthetic leather trim to the seats, keyless entry, more safety features like blind-spot assist and parking sensors, plus a height-adjustable boot floor and more powerful AC charger, with an 11kW version replacing the 7kW of the Longitude. The Limited also has optional two-tone roof paint in black for $495.
Climbing to the Summit means you get the two-tone roof as standard, plus LED projector headlights and LED tail-lights, 18-inch alloys, leather accented heated seats with power adjustment and lumbar massage for the driver, plus it also gets a sunroof over the front occupants.
In modern Kia EV style, the EV4 arrives in three trim levels — the Air, Earth and GT-Line — and then in Standard Range or Long Range battery sizes.
The range opens with the Air, which is a pretty sharp-feeling $49,990 before all of your on-road costs. Kia says drive-away pricing is coming, but how much it will be is still to be figured out.
That money buys you the Standard Range battery, which we will come back to in a moment, along with 17-inch alloys, flush-finishing door handles, LED lighting, rain-sensing wipers and heated wing mirrors.
Inside, there are two-tone cloth seats, an artificial-leather steering wheel and dual-zone climate with rear vents, while tech is handled by Kia’s loveable dual 12.3-inch screens (one for your entertainment, and another for your diving info), with a smaller 5.0-inch screen between them that handles climate settings. There’s wireless Apple CarPlay and Android Auto, a six-speaker stereo and four USB-C connections, too.
All EV4 model grades get two vehicle-to-load (V2L) connections (so you can plug things in with a normal household plug), with one in the backseat and the other as part of the exterior charger – though the latter is an accessory on the Air. All also get access to the Kia Connect app and over-the-air updates, too.
Stepping up to the Earth ups the spend to $59,190, which is a gigantic financial leap, but you’re mostly paying for the bigger battery and longer driving range, as well as 19-inch alloys, cloth-and-synthetic-leather seats, a powered seat for the driver, and Kia’s very cool and comfortable mesh headrests.
Finally, the GT-Line tops the range, and is yours for $64,690. It gets a more polished look, courtesy of the exterior plastics being swapped out for gloss-black detailing, and it rides on its own 19-inch alloy design. It also gets a sunroof, a powered boot, dynamic welcome lights and projection headlights.
Inside, there’s a heated steering wheel, full synthetic-leather seats, relaxation seats to get comfy when charging, and ambient interior lighting. You also get ventilated front seats, a better eight-speaker Harman Kardon stereo and wireless device charging.
That is a big, broad pricing spectrum, and something tells me Kia has worked very, very hard to get that entry-level model below $50k, where it can compete with the likes of the BYD Seal ($46,990) and Tesla Model 3 ($54,900).
The Avenger has one drivetrain for now, a front-wheel drive electric motor, though it sounds like we shouldn’t rule out the possibility of other petrol hybrid drivetrains in the future.
The EV Avenger we’ve got is built on a 400-volt electric architecture, with a single motor delivering 115kW of power and 260Nm of torque.
It’s got a a mode that increases the regenerative braking, though isn’t quite a one-pedal driving experience.
Jeep says it’ll hit 100km/h in 9.0-seconds, but apparently tops out at 150km/h.
All EV4 models are front-wheel drive, with a single front-mounted motor producing 150kW and 283Nm, fed through a single-speed gearbox. That’s enough, Kia says, to knock off the sprint to 100km/h in around 7.5 seconds. The Air is the fastest, at 7.4s, while the heavier Earth and GT-Line claim 7.8s. Top speed is a claimed 170km/h.
The Avenger has a reasonably sized 54kWh lithium-ion battery for a light SUV, which it says allows for a driving range of up to 396km, or 390km in the top-of-the-range Summit, due to the specification.
Under WLTP testing, Jeep says the Avenger is rated at 15.4kWh/100km (15.8kWh/100km for the Summit) for efficiency, and it comes with a Type 2 CCS combo charging socket for either DC fast charging up to 100kW, or AC charging up to 7kW in base Longitude and 11kW in higher variants.
On DC charging at its max 100kW rate, the Avenger should take about 24 minutes to charge from 20 to 80 per cent, while slower AC charging at 11kW takes five hours and 34 minutes.
On the launch drive route, we were seeing between 14.8 and 16.4kWh/100km on the trip computer, so Jeep’s claims seem accurate.
Let’s talk about range for a moment, because it's bloody impressive. Not quite the best out there, but the furthest any electric Kia has ever travelled between charges.
There are two battery options, a 58.3kWh NCM battery in the Standard Range, and a 81.4kWh unit in Long Range models. The Standard will deliver 456kms in driving range, but the Long Range ups that to 612kms, both on the WLTP cycle.
The EV4’s 400-volt architecture does slow down charging a little, though, with DC fast charging capped at 128kW. That means going from 10 to 80 per cent in around 30 mins when using the fastest chargers. If you’re using a 50kW charger, it’s up to almost an hour and 20 minutes for the bigger battery, which is a long coffee stop.
Plugged in at home, provided you have an 11kW wallbox, it’ll take just under five and a half hours, or just over seven hours, to go from 10 per cent to fully charged, so an overnight charge no matter the battery size.
The mix of a fun exterior and practical interior for the Jeep seem to blend into the Avenger’s driving experience. It doesn’t feel too much like an EV, but it is still playful and capable on the road.
Jeep wanted the Avenger to come across like a normal car that just happens to be electric, and the relatively calm take-off (rather than the usual immediate torque push electric cars are capable of) seems to prove that.
Though 115kW doesn’t sound like much on paper, it feels brisk enough for what the little Jeep is built for, and its delivery means even on a wet day like what we copped during the launch drive, wheelspin and torque steer were minimal.
Once up to speed, the Avenger feels pretty light for an EV, and it’s playful enough in corners without feeling like it’s becoming unstuck or hard to handle.
The suspension and steering are clearly aiming for comfortable driving more than sporty performance, and so while both feel well-sorted, neither are particularly communicative. But the steering is accurate and feels nice and light, making the Avenger easy to point into a corner and you can trust it to hold on.
Perhaps the biggest downside is the brake pedal, which is soft and doesn’t grab as quickly or progressively as you’d expect. It takes a few presses to work out how much pressure you need to stop the car.
But a drive mode that adds a bit of regenerative braking helps out there, even if it’s not proper single-pedal driving.
At higher speeds, the Avenger settles well over big bumps and undulations, feels comfy on most surfaces, and despite a bit of road noise and a small rattle in the dash on one of our test cars, it feels pretty easy and confidence-inspiring.
Jeep says the Avenger is built to handle some light off-road driving but I imagine its front-wheel-drive setup would be limiting in some circumstances, especially in the rainy, muddy weather we faced. Despite that, some unsealed mud and gravel driving proved the Avenger capable of gentle inclines at low speeds without risk of sliding.
For reference, ground clearance is 200mm, while the approach and departure angles are 20 and 32 degrees, respectively.
I learned something new and exciting (well, to me, at least. You might be very bored) from Kia's ride and handling guru on this launch. And that is that the tuning frequency for common city road imperfections, like bridge expanders, is actually the same as for the bigger, bouncier undulations you get on country roads. And so you can tune to prioritise one or the other, not both.
In real terms, it means a car that feels custom-built for the city, gliding over urban roads with mega comfort (which is exactly what the EV4 does), feels slightly less at home out of town, where there is more obvious movement in the cabin.
Bored yet? Ok, the point is that, while never uncomfortable, the EV4 feels right at home in the city, which is where it's expected to spend most of its time, but weirdly firmer on longer adventures.
This really is easy, city EV motoring, done well. There's no alienating floatiness to the ride, no lifeless lightness to the steering, it's comfortable, quiet and – despite no headline-grabbing power figures – more than potent enough to get you up and moving.
There's nice weight to the steering, and though the front tyres gave up their grip a couple of times when pushed with some steering lock on, there isn't much in the way of aggressive body roll, and it all feels pretty confidence inspiring.
The power is most effective from around 10km/h to 80km/h, before the urgency starts to fall away – it's slower to respond at freeway speeds – but that too just leans into its city credentials.
There's really not much to complain about here. It feels well sorted, and quite fun to drive. There is nothing that really stands out as spectacular about the drive experience, but nor is there anything to complain about. It's just really solid motoring, which isn't always guaranteed these days.
The Jeep Avenger hasn’t been tested by ANCAP, but comes with a disappointing three-star score from Euro NCAP.
Jeep Australia says it’s currently working with ANCAP regarding a potential local score, but wouldn’t detail what that could mean. A small SUV’s score dropping below four stars might concern some young family-type buyers, though most of its poor scoring comes in the categories of Vulnerable Road Users (pedestrians and cyclists) and Safety Assist (active tech).
In terms of what the Avenger offers as standard, there’s auto emergency braking (AEB), lane-keep assist, traffic sign recognition, driver monitoring, a reversing camera and six airbags (no front-centre bag, though).
It’s notably missing rear-cross traffic alert, and the base Longitude makes do with regular adaptive cruise control and parking sensors at the rear only, while higher variants get blind-spot assist, surround parking sensors, and intelligent cruise control.
There’s no ANCAP rating on the EV4 yet, but the brand says it's confident it will adopt the five-star scores issued in Europe. All models get seven airbags, like active cruise control, AEB autonomous emergency braking (meaning it will anchor up if it senses an accident), front and rear parking sensors, an active blind spot monitor that will take evasive action if it senses a collision, and lots, lots more.
Only the GT-Line switches up the standard safety kit offered on the other two grades, adding a surround-view monitor, a camera that shows what’s happening in your blind spot, powered child locks and a reverse parking aid that will brake for you if it thinks you're going to hit something.
Jeep offers a five-year/100,000km warranty, which is starting to be overtaken by other brands increasingly offering seven-year/unlimited kilometre warranties or longer.
The high-voltage battery system of the Avenger is, however, covered for eight years or 160,000km, whichever comes first.
Jeep also offers capped-price servicing for the five-year warranty, with scheduled visits costing just $250 and spaced out at 12,500km or 12-month intervals.
There’s also the brand’s lifetime roadside assist, but only when you service your car with Jeep.
Kia ownership proposition is simple, and pretty strong. You get a seven-year warranty no matter how far you travel, an eight-year warranty for the high-voltage systems, again no matter how far you travel, and capped-price servicing. Pre-paying your service costs will set you back $688 for three years, just over $1300 for five years, or just under $2000 for seven years.