What's the difference?
This Jeep isn’t a 4WD, it’s electric, front-wheel drive and built on the same platform as cars from France.
It’s not sounding very ‘Jeep’ so far, but the Avenger isn’t trying to be a traditional Jeep in that sense.
What it is trying to do is draw in a new kind of Jeep owner, and lead the brand into the electric era without being all ‘EV-ish’ - just a car that happens to be electric.
So can Jeep do it? We’re jumping in the light SUV as it hits our shores to find out.
“Actyon!”
Any car with a name that sounds like the first word sung by Alicia Bridges on The Adventures of Priscilla, Queen of the Desert soundtrack version of the ‘70s disco classic, I Love the Nightlife, is crying out for attention.
But does the KGM Actyon, from the carmaker formerly known as SsangYong (from 1987, and Dong-A-Motor for 33 years before that) deserve to get the attention of medium SUV buyers against best-sellers like the Hyundai Tucson, Kia Sportage, Mitsubishi Outlander, Nissan X-Trail and Toyota RAV4?
Keep reading, because the latest offering from this intriguing new/70-plus year-old brand from South Korea is presented, priced and packaged like a pro ready for action, so let’s go!
The Jeep Avenger is a strong move for the brand as a city-focused offering, and particularly as its first EV.
The styling and easy driving experience should be a draw, but its price in an increasingly competitive small SUV (and electric car) market could be a turn-off for some - even if it is only few thousand dollars more expensive than the slightly larger Compass.
Despite a couple of small flaws and a lacklustre safety rating overseas, the Avenger is ultimately one of the best-driving cars the brand has put out in years, and deserves a look if you’re keen on a practical but stylish EV.
Is all of the above enough to spur you into Actyon? It should be, or at least make your medium-SUV shortlist.
Bold styling, keen pricing, an inviting cabin, loads of space and an involving driving experience make the new KGM everything we wanted from but never really got from the old SsangYong.
A bit more torque, a little less thirst and a softer ride would make a surprisingly good family-friendly medium SUV a real crowd pleaser.
We’re looking forward to what else KGM has coming in the future.