Jaecoo J7 vs Ford Endura

What's the difference?

The Jaecoo J7 SHS Track enters the medium SUV segment with a sharp drive-away price and generous equipment list. The ongoing ownership benefits add strong value but the on-road driving experience needs some finessing and the cabin doesn't quite hit every mark for practicality. Although it's ‘on track’ to make waves in this corner of the market, it hasn't yet carved out an iron-clad niche for itself. It's worth a look but it's not class-leading.

As much as I loved the Territory I have to say Ford’s Endura is a worthy replacement. This is an easy and enjoyable to drive, spacious, fuel efficient, safe SUV that’s great value with its big features list, long warranty and low servicing costs.

The sweet spot is the entry grade Trend as it get most of the equipment you'll find on the others, without paying more for bigger wheels or a sunroof.

The J7 is, in essence, a scaled-up version of its smaller sibling, the J5 - a car my family affectionately dubbed the “Temu Range Rover” during our week with it. The resemblance remains.

The squared-off proportions, upright grille and slim lighting signatures lean heavily into that premium off-roader aesthetic, and there’s no doubt the look will appeal to buyers chasing presence without the associated price tag.

Compared to the J5, the J7 carries a touch more personality. 

There’s a small racing-flag accent panel along the flanks, flush-fitting door handles and a set of 19-inch aerodynamic alloy wheels that add some visual flair.

Inside, the cabin is cleanly executed with its pared-back styling and the 13.2-inch central display dominates the dashboard. This makes it the visual anchor of the interior as physical buttons are minimal and most functions are accessed via the media screen. That screen-led design will divide opinion, but it does create a modern aesthetic.

The synthetic leather upholstery feels convincingly premium, and the materials do enough to lift the ambience beyond what you might expect at this price point.

Is seems there’s not a single photo out there of the Endura that actually shows this SUV as it truly looks when seeing it with your own eyes.

Profile images make it look like an SUV version of a Ford Mondeo, while front-on shots make it look big and tall like a Ford Escape on steroids. Watching the video that goes with this story will probably give you the most truthful view short of seeing one on the road for yourself.

It’s a good-looking SUV with tough styling at the front with a giant version of the grille worn by the whole Ford car family, to the more delicately designed tailgate.

There are three grades in the Endura range – the entry level Trend, the sporty mid-spec ST-Line and the Titanium at the top.

The ST-Line is the most recognisable thanks to its body kit, blacked out mesh grille and black roof rails. You can spot a Titanium by its sunroof and its bright-finish 20-inch alloy wheels.

So, what are the Endura’s dimensions? Well, at just over 4.8m long, almost 2.2m wide (including the wing mirrors) and a bit more than 1.7m tall the Endura is almost the same size as the beloved Territory, even the wheelbases are within 6.0mm of each other with the new SUV’s being 2.8m long.

Talking of the Territory, if you’re familiar with that Aussie SUV’s insides then you’ll feel at home in the cabin of the Endura because of the way the display is integrated into the dash.

Have a look at the interior images – how much does that look like the screen in the Territory? I’m not a big fan of the air vents either side of the screen, but the dash and the centre console are otherwise beautifully symmetrical in their placement of buttons and dials.

There are high-quality feeling materials in most places. Yes, there are some hard plastics such as on the glove box lid, but there are soft-touch plastics on the dash and also on the rear window sills where many carmakers seem to use what feels like recycled takeaway containers thinking you might not notice.

Oh, and then there’s the gear shifter, or as Ford calls it the ‘E-Shifter’. It’s a rotary dial for the automatic transmission, rather than a lever. It looks a bit alien but it feels like a premium piece of equipment.

The interior of the three grades are almost identical with all of them coming with the chrome effect trim lining the centre console and the glossy black plastic around the cupholders up front. The ST-Line has aluminium-face pedals and a perforated leather-wrapped steering wheel, while the Titanium gets illuminated metal front door scuff plates.

Really, the main difference to the interiors are the seats – the Trend has cloth upholstery, the ST-Line has a suede-like material with leather accents and the Titanium has part leather perforated seats. All upholstery is black.

As for paint colours, there are 10 to choose from including 'Agate Black', 'Blue Metallic', 'Baltic Sea Green', 'Burgundy Velvet', 'Ingot Silver', 'Oxford White', 'Ruby Red' and 'Stone Grey'.

Up front, the J7 Track delivers where it matters. The electric front seats offer heating and ventilation functions and feel supportive over longer drives. There’s enough width and shoulder room to avoid feeling hemmed in.

Access is good with wide door apertures and an easy step-in, step-out height from both rows. In the rear, the available space is generous, and the thick seat padding and supportive backrests will make longer journeys quite comfortable. The flat floor also means the middle seat isn’t automatically the punishment position for an adult.

Storage has been thoughtfully considered. Up front, the large centre console shelves make it easy to keep clutter contained, while the dual-opening middle console is deep enough to swallow a small handbag. There’s also a small side pocket beside the driver that’s ideal for keys or a garage remote.

Rear passengers will enjoy four device pockets, as well as a couple of map pockets. There are two cupholders and drink bottle holders in each row, as well as good-sized bins in each door.

With all rows in use, the boot has up to 500L of capacity, and the flat loading floor makes it easy to slide larger items in and out. Overall, it’s a usable and practical space for gear storage but you'll notice the lack of a powered tailgate as there isn't a dedicated handhold on the outside of the lid to easily open the boot.

There's also no charging ports or power outlets in the boot, which feels unusual for a plug-in hybrid. You have to make do with a tyre repair kit rather than a spare wheel but that's not unusual in this corner of the market.

The individual charging options are functional with a single USB-A and C port offered in each row and a 12-volt socket up front but you miss out on a wireless charging pad in this grade. The multimedia touchscreen is responsive and the layout is fairly intuitive to use. However, the lack of physical controls for simple adjustments like side mirror positioning or climate control can become frustrating. Some functions are just better served by buttons.

The wireless Apple CarPlay and Android Auto operate smoothly and the CarPlay has maintained a steady connection this week. The built-in sat nav is also easy enough to use.

The Endura is longer than a Hyundai Santa Fe and shorter than a Mazda CX-8. The thing is both of those SUVs have seven seats, while the Endura has five. The only seven-seater SUV in Ford’s range is the Everest, which is a big off-roader.

If you don’t need the extra row, then you may see it as a bonus because not having folding seats back there means you’ve got decent boot space – 602 litres up to the cargo cover.

Legroom is also good in the back. I’m 191cm tall and have about 40mm of space between my knees and the seat back, while headroom even in the Titanium with its panoramic sun roof is ample.

As for storage in the cabin, there are four cupholders - two in the front and two in the back. A bottle holder in each door (which are on the small side), there’s a big centre console bin under the armrest, a storage tray under the dash, another one in front of the shifter and a covered dash-top area.

All Enduras come standard with two USB ports, three 12-volt outlets and a 230-volt outlet.

The Endura range starts at a list price of $44,990 for the front-wheel drive (FWD) Trend (add $4000 for the all-wheel drive version), steps up to the ST-Line in FWD for $53,990 (again add $4000 for AWD) and then there’s the $63,990 Titanium in FWD (yep, $4000 more for the all-paw).

The Trend is the base grade but it offers the best value with a giant standard features list. This includes: proximity key, power folding mirrors, 18-inch alloy wheels, rain-sensing wipers, LED headlights, LED DRLs and fog lights, LED tail-lights, dark-tinted rear windows, roof rails, dual exhaust tips, push button start, power adjustable driver’s (10-way) and front passenger seat (six-way), leather-clad steering wheel and paddle shifters, 10-inch screen covering the instrument cluster and dual-zone climate control.

Also coming standard is an 8.0-inch media screen, with sat nav, Apple CarPlay and Android Auto, Bluetooth connectivity, Ford’s 'Sync 3' media system and a nine-speaker stereo.

The ST-Line grade comes with all of those features and adds a 10-way power adjustable front passenger seat, heated and cooled front seats, a power hands-free tailgate and the sporty body kit mentioned under the design heading above.

The Titanium adds a panoramic sunroof (which means it loses the roof rails), heated second row seats and adaptive Bi-LED headlights.

Both plug-in hybrid grades of the J7 share the same powertrain, pairing a 1.5-litre four-cylinder turbo-petrol engine with a single electric motor. Combined outputs sit at a healthy 255kW and 525Nm which is the same as its Chery cousin and makes it more powerful than its MG rival but the GWM Haval H6 GT has bigger outputs.

However, once the EV battery is depleted and the system leans more heavily on the petrol engine, the outputs drop significantly to 105kW and 215Nm. This shifts the J7 from feeling spritely to serviceable on the open road.

Power is sent exclusively to the front wheels, and towing capacity is rated at 750kg unbraked. That’s enough for a small box trailer but it won’t be hauling any serious weekend toys.

The Endura has a 2.0-litre turbo-diesel four-cylinder engine making 140kW of power and 400Nm of torque. That torque peak comes in low at 2000rpm which is where it’s most useful for towing and accelerating off the line.

Braked towing capacity for the Endura is 2000kg.

All Enduras have an eight-speed automatic and you can choose between front-wheel drive or all-wheel drive.

The J7 Track has a Type 2 CCS charging port and accepts up to 6.6kW on AC power and up to 40kW on fast DC power. On that type of DC charger you can go from 30 - 80 per cent in as little as 20 minutes which is great for when you’re on the go. You can shop and charge without much fuss.

The 18.3kWh lithium-iron phosphate battery supports an electric-only driving range of up 90km (WLTP). That sits below its Haval and MG rivals with their respective WLTP ranges of 153km and 120km. Overall though, the J7 has a theoretical driving range over around 1200km, which is great. Of course, you will only see that type of range if you regularly charge it.

Jaecoo claims a combined fuel cycle usage (urban/extra-urban) of 1.0L/100km but my real-world usage has come out at 5.0L/100km even after regularly charging it. However, it's worth noting that I do a lot of longer, highway driving which is where plug-in hybrids are typically less efficient.

Jaecoo recommends a minimum 91 RON unleaded petrol to be used for the J7.

The diesel engine and the eight-speed auto transmission make an efficient team with claimed fuel economy for the front-wheel drive and all-wheel drive being the same at 6.7L/100km over a combination of open and urban roads.

The launch saw me drive the Endura in Trend FWD, ST-Line AWD and Titanium AWD and the trip computers were reporting a couple of litres more than this, but this would certainly be because of the winding, hilly country roads, and the driver.

The Endura has a 64-litre fuel tank.

This is where the J7 Track feels less resolved. It's not fundamentally flawed by any means but it's not as polished as it could be.

With a charged battery, acceleration is strong and immediate, and there’s enough punch for hills and confident overtaking. Even when the battery is running low, the drop in output doesn’t feel as dramatic in real-world conditions as the standalone engine figures might suggest. You won't win any drag races but it remains competent. It just loses some of the initial punch when accelerating.

Steering is light, which makes urban manoeuvring easy, and the suspension leans toward the softer side. Around town, that translates to a comfortable and compliant ride. Push it harder through bends, though, and the body control starts to feel a little loose.

Highway refinement is another area where there’s room for improvement. Road noise becomes noticeably more present at open-road speeds, although it remains quiet around town.

Visibility out the front and sides is good, and the driving position gives you a fairly commanding view of the road. I don’t feel like there are any large blind spots from my driving position.

There are three levels of regenerative braking, and running it in the strongest setting does a good job of harvesting energy. However, even on the lowest setting, the braking response feels abrupt. At low speeds when the system tends to remain in EV mode, the transition can feel lurchy.

The 360-degree camera system is clear and outside of the heavy-handed regen braking, the J7 is straightforward to park. Just be prepared for passengers, especially opinionated children, to comment on the body movement.

There’s lots of good news here. The diesel engine is quiet. The cabin is well insulated. Both of those combined saw me on one occasion press the start button not realising the engine was already running. That was in the FWD Trend grade, too. The ST-Line and Titanium have even better levels of insulation.

Steering is excellent – it’s weighted well, accurate, and it’s easy to turn the steering wheel in car parks or in three-point turns.

The ride is comfortable in all grades, but most of all in the Trend and Titanium, while the ST-Line has firmer sports suspension. But that makes it the most fun to drive in the corners where it handles impressively well for a 4.8m long SUV.

Visibility all-round is also outstanding. The side windows are large, the windscreen feels expansive with pillars that don’t get in the way, the dash is low and you sit quite high. While you are high up, the Endura doesn’t feel like a truck to drive. And that goes for the engine too, I’ve already mentioned how quite it is, but it’s smooth as well.

The engine could do with more grunt, though. There were times climbing hills in the overtaking lane that a bit more oomph would have made me feel a little less concerned that we weren’t going to make it past that semi-trailer before his lane ran out.

That was with two people on board and a couple of bags. The Trend FWD is the lightest at 1976kg while the Titanium AWD is 100kg heavier. That’s pretty heavy. The heaviest Mazda CX-9 (a bigger SUV with seven seats) for example weighs 1924kg. I wonder how the Endura would go fully loaded up with family and holiday gear, plus a boat on the back?

AWD or FWD? Well, they both use the same amount of fuel, so it just comes down to, can you afford it?

The FWD Trend I drove struggled for traction under harder acceleration from a standstill. The AWD ST-Line and Titanium I tested had no issues with traction at all. An AWD Trend is where I’d put my money.

Keep in mind the Endura isn’t an off-roader. The AWD system helps in the wet and on gravel, but its lowish ground clearance will prevent it from climbing anything more adventurous than a gutter. Unladen the AWD Endura’s belly hangs 193mm off the ground, while the FWD’s ground clearance is 186mm.

The Endura has scored the maximum five-star ANCAP rating. The level of advanced safety equipment in the Endura is mighty good. There’s AEB with pedestrian detection, evasive steering assistance, lane keep assistance, which will pull you back into the centre if you drift out, front and rear parking sensors and a reversing camera.

A standout safety function is the traffic sign recognition system which when used in conjunction with adaptive cruise control will spot speed limit signs and adjust your speed to keep you on the right side of the law. Along with all that there are seven airbags, and of course, traction and stability control.

For child seats you’ll find three top tether anchor points and two ISOFIX mounts in the second row.

A space saver spare is under the boot floor.

The Chinese lucky number '8' is heavily featured in the ownership as the J7 is offered with an eight-year/unlimited km warranty, eight years of battery cover and roadside assistance, plus eight years of capped-price servicing where services average just $422 per visit. That's an impressive suite of terms for the class.

Servicing is well-spaced at every 12 months or 15,000 kilometres and for now the service network is still fairly small, with around 50 centres nationwide.

The Endura is covered by Ford’s five-year/unlimited kilometre warranty. Servicing is recommended every 12 months or 15,000km and is capped at $299 for the first four services.