GWM Tank 300 vs Cupra Ateca

What's the difference?

There’s a lot to like here. The GWM Tank 300 in any of its forms is a competent vehicle from the helm and backs up its off-road claims with real ability. The ride quality, in particular, is a highlight, and it’s a good size for couples or young families. Its value for money is also quite brilliant.

Add this plug-in hybrid driveline to the mix and the performance is quite astounding, while the petrol engine and EV potential have arrived at a critical point in history where such things carry more weight than ever before. It remains to be seen what happens globally and what effect that has on fuel prices, specifically the price gap between petrol and diesel. There’s also the question of what happens electronically when you dunk the Tank into Nolan’s Brook on the track to Cape York. But for now, this is a car whose time appears to have come.

But while the overall concept deserves praise, there’s still some work required in terms of the way the car drives and in its attempts at keeping its occupants safe. The calibration of both the throttle response and some of the driver aids is, frankly, in need of some final polish. And though it sounds odd, the Tank 300 would be a better thing to live with if GWM ditched the contentious driver aids and took the points hit on its ANCAP rating. Even better would be to stick with the tech but refine it to the point where it works in the background and not as an irritant.

The Cupra Ateca V is a much needed more affordable way into this small SUV while still offering a high-end feeling with plenty of standard features. Yes, the V isn't as high-powered as the VZx but it's still great to drive in the city and on the open road. Big on the inside and small on the outside the Cupra Ateca can perform urban and (small) family duties well.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Derivative is a strong word, but from most angles there’s a little bit of something else in the Tank 300’s exterior. We can easily see a bit of Suzuki Jimny in profile, and a dash of new Ford Bronco in the lights and grille. And if you squint there’s a blob of Jeep Wrangler in the wheel-arch extensions.

Which should mean it’s just a mash-up. Yet somehow, it isn’t, and the Tank has its own vibe.

Inside, that vibe suddenly becomes a bit overdone, and the plastic garnish above the glove box, in particular, looks like it will date pretty quickly (if it hasn't already). There's also a lot going on in here; this is a busy place and even the gear selector looks like a prop form the Star Wars franchise.

Once you know the Cupra Ateca V is closely related to the Volkswagen Tiguan and Skoda Karoq you can definitely see a resemblance. Still, all three have their own look with the Cupra clearly given the role of being the fierce, sporty one. 

While the Ateca V doesn’t have the same menacing styling as the VZx, it’s definitely a seriously sporty looking SUV with its 19-inch alloys, aggressive front bumper, triangular LED running lights and blacked out wing mirrors, roof rails and CUPRA lettering across the tailgate. 

The bronze Cupra logo really signals the sporty intent of this brand and I’ve been told on more than one occasion that it looks like a biohazard symbol by people confused by what it is I’m driving. According to Cupra the blade-like design represents “the sense of belonging to a clan”. 

Measuring 4381mm long, 1841mm wide and 1625mm tall with 2630mm wheelbase the Ateca V is about 15cm shorter in length than a Tiguan, but as you’ll see in the practicality section the interior dimensions might be larger than you think.

The Ateca V’s cabin is full of dark-coloured materials with black leather upholstered sports seats and steering wheel. In the same way it feels like Batman designed the exterior the interior it has a ‘Made in Gotham City’ feel with a brooding style incorporating high quality textures and surfaces.

While GWM is by no means the worst offender, we still reckon the Tank’s interior would be better without such a degree of reliance of touchscreens and menu-driven functionality. While it’s obvious that there’s a lot going on in the cabin, it still seems odd that important functions such as shifting from conventional hybrid mode to EV mode would require a dive through the on-screen menus when a simple switch would be faster, easier and simpler.

And even when GWM has provided switches, the end result is muddy. Take the volume controls for an example. There’s no central volume knob accessible by both front seat occupants, so you rely on the steering wheel mounted up and down buttons to change the volume. Except they’re not marked as volume controls in any specific way. Okay, if you know, you know. But if you don’t know, you’ve just missed the news headlines.

Overall, it's disappointing. And I resent the fact that GWM (or anybody else) thinks it’s okay for me to have to learn to operate a car all over again. The dashboard is also full of tiny symbols and lettering making things difficult to decipher if you normally wear glasses to read, but not to drive.

We’ll take issue with the indicator stalk, too, which has an indistinct feel when trying to discern whether you turned the indicators on for an intersection, or just tipped them on for three flashes for a lane change. And if you have accidentally gone too far and they’re still flashing away merrily after the lane change, turning them off manually is a lottery that might see you succeed, or mistakenly turn on the other side flashers.

The rest is better with proper buttons for the various off-road drive modes, diff locks and hill holder. There’s even an analogue clock for some real nostalgia. You’ll also find a single USB-A and USB-C charge port in the dash, and a pair of cupholders buried deep in the centre console which also has a lid and sliding drawer.

It’s obvious that this is a smaller vehicle than some, and the four-door layout dictates shorter doors. But that doesn’t alter the fact that the driver’s seat slides back a few centimetres every time you shut the car down. The trouble with that if you’re tall, is that the seat is now tucked back in behind the B-pillar, meaning you have to climb out and around it to exit the car. Perhaps you can switch off this slide-back function, but I didn’t have the spare hour to troll through the menus to do so. Oh, and there should be a driver’s grab handle on the A-pillar, too. There isn’t.

The rear seat is better with an adjustable backrest that provides proper comfort, and leg and knee room that hides the 300’s smaller dimensions well. There’s lots of glass and light and a pair of USB charge points. You also get a pair of rear reading lights and central vents, but no climate controls.

Even the cargo area is a decent size with the five seats in place (360 litres, up to 1520L with 60/40 rear seats lowered) but the under-floor storage space has been consumed by the hybrid battery, meaning the jack and tools and charging cable live in the cargo area and the spare tyre is bolted to the tailgate.

The single-piece tailgate is hinged at the side, and needs a fair bit of real estate to be swung open fully.

The Tank features vehicle-to-load capability, too, which means you can operate your power tools using the vehicle as the power source, and there’s a 220-volt socket in the luggage area to do just that. But when camping, too, this feature can also power induction cookers, microwaves, and all the other stuff you probably should have left at home. And if the hybrid battery runs out of charge, the Tank can run its petrol engine to act as a generator (your camping neighbours are going to love that).

The real gadget freaks out there can also download the Tank app which allows you to operate functions such as power windows, climate control, seat heaters, central locking and check your charging status all from the comfort of your smartphone. You can also use this functionality to flash the hazard lights to help spot your Tank from everybody else’s in the carpark.

The Ateca V is only about 4.4m long which is a lot shorter than a Kia Sportage, Nissan X-Trail or Subaru Forester, which are truly mid-size SUVs. So, the Ateca is a small SUV but on the larger side compared to say a Volkswagen T-Roc.

Despite its fairly diminutive exterior proportions the Ateca V has excellent storage and is remarkably spacious. If you have a young, small family and want a five-seater SUV big enough for them but small enough to make urban driving easy the Ateca V ticks both boxes.

Up front there are the gigantic door pockets, two cupholders, a decent-sized covered centre console bin and under-dash storage with wireless phone charging and two USB ports.

The second row is incredibly spacious for a small SUV with so much room for me at 189cm tall to sit behind my driving position. Headroom is excellent, too.

There are also cupholders in the fold-down armrest, two USB ports and big door pockets.

The back door apertures are tall and wide which makes getting little kids in and out of their car seats easier for parents.

A 485L cargo capacity is large for the class and under the boot floor is a space-saver spare wheel.

The Ateca model now has a lower priced grade called the V and it lists for $51,990. That’s more than $10K less than the top-of-the-range VZx  which has been out for a couple of years and lists for $63,490.

The Ateca V might be less expensive but the features list is still impressive. Coming standard are 19-inch alloy wheels, sports bumpers, LED headlights, running lights and puddle lights. There’s a proximity key and power tailgate with gesture control, too. 

Inside black leather upholstery is standard, so are heated front seats and steering wheel, there’s dual-zone climate control, a power driver’s seat, a 9.2-inch media display with wireless Apple CarPlay and Android Auto and wireless phone charging. 

As for options, you can have a panoramic sunroof for $1850 and premium metallic paint for $490.

There’s also the optional 'Tech Package' for $2950 bringing a Beats stereo system and a 360-degree camera. But the best thing about the pack is it also adds dynamic chassis control which adds adaptive suspension, so when you select 'Comfort' mode the suspension becomes softer, and in 'Sport' mode the suspension firms for better handling.

Rivals to the Ateca V include the Lexus UX and Volvo XC40 but also its Volkswagen Group cousins such as the Skoda Karoq and VW Tiguan R-Line.

The Tank’s plug-in driveline, starts with a petrol engine measuring 2.0-litres and contributing 180kW to the overall picture. But then there’s a single electric motor, sandwiched between the petrol engine and the nine-speed transmission. That means the Tank is still a mechanical four-wheel-drive platform, and when both powerplants are singing together, there’s an eye-opening 300kW and 750Nm of torque on tap.

The four-wheel-drive system operates as a rear-wheel drive on dry bitumen, and there’s the usual 4WD high range and 4WD low range. What there isn’t, is a 4WD-auto setting that allows you to use four-wheel drive in the dry on a paved road. That sounds minor, but for towing in particular, having all four wheels doing the driving is a major safety bonus.

All Tank 300s get a rear differential lock, but this version, the Ultra, also gets a locking front diff as well. Typically, the Tank also features a range of driving modes (no less than nine of them!) for the four-wheel-drive function, tailoring throttle, transmission and differential response according to the type of terrain being covered.

The Tank 300 is built the old fashioned way with a ladder-chassis upon which the body is bolted, and it still uses a live rear axle, too. But the front suspension is independent and the GWM uses coil springs rather than old-school leaf springs for much better ride quality.

The Ateca V has a 2.0-litre turbo-petrol four-cylinder engine making 140kW and 320Nm. That’s a step down in output compared to the VZx’s 221kW and 440Nm, but the V doesn't feel underpowered.

A seven-speed dual clutch automatic transmission shifts gears lighting fast with the drive going to all four wheels. Yes, it’s all-wheel drive.

The headline number here is GWM’s official fuel consumption number of just 1.9 litres per 100km. Or it would be if it had anything to do with the real world. As it is, nobody is going to achieve that, and our mix of urban running netted an average of about 11.0 litres per 100km, with that dropping to 8.5 litres per 100km in country conditions.

The truth is, your consumption in this vehicle can go from zero to, say, 12 litres per 100km depending on how and where you drive and how much battery charge you have available.

Speaking of charging, the Tank 300 can use a commercial fast charger to absorb voltage at a rate of 50kW. At that rate, it can go from 30 to 80 per cent charged in about 24 minutes. A wall box (GWM offers one as a factory option) can take the 37.1kWh battery from 15 per cent to fully charged in 6.5 hours. And, of course, you can also charge the Tank from a domestic wall socket in a claimed 14.4 hours. We managed to add about 6km worth of charge per hour on such an outlet during our time with the car.

As far as range goes, GWM reckons there’s 115km (NEDC) of EV-only range, while starting a journey with a fully charged battery and a full 70-litre fuel tank should see you covering somewhere between 900 and 950km between top ups.

Cupra says that after a combination of open and urban roads the Ateca V should use 7.1L/100km. That’s not hugely fuel efficient and urban consumption of 8.6L/100km will mean higher fuel bills than a hybrid SUV of this size.

On the launch we saw a fuel consumption average of 7.7L/100km and that’s after city roads, motorways and country roads.

Once we have the Ateca V in our CarsGuide garage we’ll be able to perform a real-world test of its fuel consumption.

The Ateca V has a 55-litre fuel tank and requires 95 RON premium unleaded petrol. Theoretical driving range is around 775km.

GWM claims a 0-100km/h acceleration time of just 6.3 seconds for the Tank 300 PHEV, and that’s impressive. There are two caveats here. The first is that you need at least 40 per cent battery charge on board to extract maximum thrust. And, secondly, even in those circumstances, the Tank never feels that brisk. It’s more effortless than genuinely rapid, although the torque up hills is genuinely impressive.

There’s no getting around the refinement inherent in using volts for some of the time. And when the petrol engine does chime in, it’s all but imperceptible. You’ll eventually hear the engine if you wring it right out, but even then, vibrations are minimal.

All in all, the Tank’s relatively compact dimensions work in its favour in an urban setting, and the range of camera views (including an off-road one showing you the obstacles you’re about to encounter) make parking a lot easier than it might have been. Only a high degree of distortion in the birds-eye-view camera mode takes a bit of getting used to.

On the move the ride quality is quite exceptional, and those coil springs really do make a difference. Even the usual council speed bumps don’t bother the Tank and the short wheelbase pitching we’ve seen in some similar vehicles just never emerges. Well chosen damper rates help, too, and there has been some Australian input into the way the Tank handles. It shows.

Steering, too, feels light and natural, although the almost constant fidgeting at the helm by the lane-keeping assistance program is annoying. And switching it off is not only a multi-button job, it needs to be done every time you start the vehicle.

Far and away the biggest hurdle in living with the Tank, however, is a throttle calibration that is way off the mark. Pressing the accelerator pedal initially doesn’t seem to do much at all, and then suddenly, the power comes in and you discover you’ve input too much throttle as the Tank surges away down the road, threatening to actually spin its tyres if there’s any gravel about. But not until that initial hesitation has caused the driver behind you to wonder aloud (I can lip-read) if you’re ever going to move at all. This needs to be fixed as a running change.

The all-important off-road driving experience is pretty sharp and the Tank 300 is a genuine competitor in this discipline. It’s extremely stable and capable on unsealed roads and tracks and the front and rear diff locks make it a proper adventurer’s rig.

It’s relatively demure dimensions also mean that it fits down the tracks and trails that have been created by decades of vehicles of a similar size, unlike some of the bigger new off-roaders we’re seeing that simply don’t fit in to the terrain so neatly.

Ultimately, the Tank’s stock tyres will be the limiting factor, but there are plenty of alternatives out there for a bit more off-road bite.

The launch of the Ateca V saw us drive the V and the VZx back-to-back, which highlighted how good the V is for the money when it comes to its on-road performance.

The 2.0-litre engine is superbly responsive with loads of torque for such a small petrol SUV, while the dynamics were equally impressive on winding country roads. Even when those roads occasionally and suddenly turned from bitumen to dirt at 100km/h excellent all-wheel drive traction kept everything under control.

The Ateca V we tested has the optional Tech Package fitted which adds dynamic chassis control and adjusts the suspension in the Comfort drive mode setting to a softer level compared to the firmer level in Sport. The ride in any mode, however, is comfortable with great handling. 

As standard the Ateca V is given sports suspension and after a quick sample of the Ateca V with this set-up I also found the ride to be comfortable and composed.

There's good visibility even through the rear window, along with nicely weighted accurate steering and a good pedal feel under my feet make the Ateca V effortless and enjoyable to drive.

The Cupa Ateca V hasn’t been tested by ANCAP and the Euro Ncap result of five stars (which is the maximum) has now expired because it was so long ago (2016).   

Still, while much of the safety tech isn’t as cutting edge as some new SUVs , there’s AEB, adaptive cruise control, lane keeping assistance, rear traffic alert plus front and rear parking sensors. 

The airbag count runs to seven, including a front centre bag to minimise head clash injuries in a side-impact.

For child seats there are three anchor points and two ISOFIX mounts in the back.

GWM offers a seven year/unlimited kilometre warranty on the Tank 300, as well as eight years of cover for the hybrid battery (also with no kilometre limit). There’s also seven years of roadside assistance thrown in, too.

Capped-price servicing is available for the first seven years, with the first service due at 12 months or 10,000km and subsequent services every 12 months of 15,000km after that. Prices for each service (in order) are: $320, $460, $460, $685, $685, $1075, and $370.

GWM has a network of 123 new-car dealerships able to handle servicing, and the company tells us that regional centres have not been forgotten.

The Ateca V is covered by Cupra’s five-year, unlimited-kilometre warranty, with servicing needed every 15,000km or annually.

You can buy a five-year service plan for $1990 - which isn’t overly pricey.