GWM ORA vs MG MG4

What's the difference?

When the GWM Ora showed up in Australia last year, it seemed to rely somewhat on its divisive cutesy looks and sub-$40K entry price to draw attention - and to some extent it worked.

Convincing Australians to buy an electric car is hard enough for any car company, let alone one that doesn’t have the brand cachet of Tesla or the traditional companies.

But an entry price under $40,000 doesn’t apply here, this is the GWM Ora GT: the top of the range for the small electric car.

It’s just had a massive price cut, but is it worth paying more than $10,000 over the price of a base Ora for some extra goodies when simplicity and fun styling was the original selling point?

MG has been one of the fastest growing brands in the Australian market in the past five years, carving a spot for itself amongst the best-selling names.

But now it’s about to take on arguably its toughest challenge yet - selling a performance car.

MG’s success until now has been built largely on value, with its affordable MG3 and ZS SUV leading the way. The arrival of the all-new, all-electric MG4 XPower means the brand will try its luck at selling cars based on performance, dynamics and an emotional connection.

It’s not the first electric hot hatch in Australia, that distinction arguably belongs to the Cupra Born. But, MG has achieved much higher sales locally than Cupra, making it the first electric hot hatch from a mainstream brand, and that’s why it has the potential to be a game changer for the market.

If the XPower succeeds it will likely reshape the hot hatch market, which until now has been dominated by long-time players and big-name brands, including the Honda Civic Type R, Hyundai i30 N, Toyota GR Corolla and Volkswagen Golf R.