Genesis GV60 vs Mazda MX-30

What's the difference?

If someone came to you and said, “Hey, want to drop $100,000 on this new car? It looks a bit weird, it’s from a brand you’ve probably never heard of, and by the way, it’s fully electric”, I’d understand if you had a hard time coughing up the cash.

And this is essentially the ask with the Genesis GV60. Unlike BMW, Mercedes, or even Lexus, this luxury Korean brand has very little time in-market, and in Australia at least, no rich history to draw upon to lure buyers in.

If the electric era has taught us anything, though, it’s a once-in-a-generation opportunity for new names to get their foot in the door. So, is Genesis putting its best foot forward? Let’s find out.

Mazda’s MX-30 is an odd one. It’s Mazda’s third small SUV and its first production electric car, yet it wears the brand’s MX sports car prefix and originally launched as a combustion mild hybrid.

Of course, Mazda is no stranger to automobile enigmas, with left-of-field rotary choices in its past, and its semi-combustion SkyActiv-X engines showing a different take on the future, but can the brand’s innovative nature help make its first fully electric car a hit?

I drove an MX-30 E35 Astina shortly after its Australian launch to attempt to unravel its mysteries. Will it find its place in an increasingly busy EV marketplace? Read on to find out.