What's the difference?
You’re not alone if you’re struggling to grasp the sheer number of new names from China popping up in the Australian new-car market. There’s more than ten and the list is only growing.
Geely is yet another marque with an ambitious plan to break into Australia's top-10 auto brands. It might have a leg-up on rivals, though, because Geely has been dabbling in international marques for some time.
Volvo, Polestar, Lotus and Zeekr are either majority or entirely owned by Geely, and the father brand — like Volkswagen in its eponymous group — therefore benefits from years of engineering know-how from other brands. Clever.
The first car launching here Australia is the EX5, an electric mid-size SUV pitched at families. Think of it as a direct rival to the Tesla Model Y, Kia EV5 and XPeng G6 but (yet unconfirmed) sharp pricing might see buyers cross-shopping with Toyota RAV4s and Mazda CX-5s.
Geely even proclaims Australian-tuned suspension, something Ford, Toyota, Hyundai and Kia have used to huge success. But does that mean the 2025 Geely EX5 is top-10 material? A spin in an early production model should give us some answers.
Hybrids are yesterday’s news.
If you’re looking for a combination powertrain in 2025 you want a ‘Super Hybrid’. This is the Chinese car industry’s term for what is more commonly known as a plug-in hybrid, but they are all the rage among car brands as they rush to simultaneously cut emissions and keep buyers.
The Geely Starray EM-i is the latest addition to a growing number of Super Hybrids available in Australia, joining the BYD Sealion 6, MG HS, Jaecoo J7, Omoda 9 and the Mitsubishi Outlander PHEV (which doesn’t have the fancy name but has the same tech).
This is Geely’s second entry into the Australian market, following the similar-sized but all-electric EX5 earlier this year. While it’s a new brand to Australia, Geely is an automotive giant, it’s so big in China it has been able to expand its global reach. Its parent company, also called Geely, has an ownership stake in Volvo, Polestar, Lotus, Zeekr, Proton, Smart, Lynk & Co. and Aston Martin.
But none of that really matters when you’re buying a car. So, how does the Starray stack up on its own merits? Is it a compelling new addition or just another forgettable offering in an increasingly crowded mid-size SUV market?
The Geely EX5 has good bones. It’s well packaged, sturdily built, efficient and jam-packed with technology. But questions remain. The EX5 really needs work on its safety systems and another round of chassis revisions to be competitive.
Pricing, too, will be crucial for the EX5 to succeed in today’s savage new electric car market.
If the list of nagging complaints can be fixed and Geely is able to back up its product with solid aftersales support, it could be a winner. The jury is still out on the EX5.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
While it has a few quirks and flaws, there is a lot to like about the Starray. For starters, the value it offers at its price point is excellent and will really put pressure on its competition. The design may lack flair, but it does have a roomy cabin with a good multimedia system, so it’s family friendly and easy to live with.
Yes, it could do with some refinement of its on-road manners and driver assistance features, but for the value it offers and the frugal powertrain, it will no doubt find plenty of buyers who enjoy its substance and not just its memorable name.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals and accomodation provided.