Gac Emzoom vs HSV Colorado

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Tough-looking when standing still and a treat to drive on- or off-road, the HSV SportsCat ticks plenty of ute boxes. Yes, you need to redefine your sense of performance (and there are wet weeks that feel faster), but out-and-out speed is hardly the sole purpose of a dual-cab ute.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

HSV has sold around 1200 SportsCats to date, and so they had a sizeable pool of people to chat to when plotting this Series II update. The brand hosted feedback sessions with current owners, potential buyers and those who had already bought a rival ute, asking what they'd like to see HSV do differently this time around. 

The answer? More HSV. 

Which is why this Series II ute is plastered with HSV logos no matter where you look, from the dash trim, floor mats and seat backs, to the giant stickers on the side and rear of the ute. Little chance of mistaking this for a regular Colorado, then. 

Elsewhere, though, the front-end desing is unique to HSV, and the brand has focused on adding black wherever it could to add a sense of tough to the SportsCat. It's why the number plate surround and front skid plate has gone from silver to black, and the wheels are blacked-out, too.

The matte-black Sailplane desing was inspired by wakeboarding boats, and the body-coloured hard tonneau (which lifts like a hatchback’s boot) gives the rear a complete, all-of-a-piece look. 

Inside, the SportsCat Series II harks back to HSVs of old, with big, comfortable seats with side bolstering so high you almost need a ladder to climb over them, branded suede inserts in the dash and a better, sportier steering wheel. Parked side by side, the difference between this and the Colorado on which it is based are noticeable.

Perhaps the most noticeable change between this and the Holden, though, is the ride height. While the Coloardo has a nose-down style, the SportsCat has been raised by 45mm at the front, giving the HSV a flatter, sportier road stance.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

The pitch from HSV here is that the SportsCat is a best-of-all-worlds proposition; one that is sportier on the road, but no less capable off it. 

The key specs are on-par for a dual-cab ute, with a braked towing capacity of 3500kg, and a payload (with passengers) of 876kg (auto) and 869kg (manual).

All SportsCats get on-the-fly 4WD with low range, a limited-slip differential and a sump guard, while SV models also get a clever de-coupling anti-roll bar that, when on the road, stiffens the chassis for better handling, but then automatically disconnects when low range is engaged so off-road capability isn’t impacted. 

HSV says there's 251mm of ground clearance, and quotes approach, departure and ramp breakover angles of 32, 24 and 27 degrees.

Having just spend time wrestling with the sliding cover that rolls out over the Ford Ranger's tray, I love the HSV solution, with its hard cover hinged towards the cabin, so it opens upwards like a regular boot. The slow-dropping tailgate is a knee-saving touch, too.

The SportsCat line-up has been condensed and renamed for this Series II release, with the Look Pack and SportsCat+ renamed the SportsCat V and SV.

The SportsCat V wears a $62,490 sticker, while the SV ups the asking price to $66,790. Swapping the standard manual gearbox for a six-speed automatic adds $2200 to the price, but you can also delete some features on the V trim (the hard tonneau and sports bar) to reduce the manual-equipped asking price to $59,990.

To put that into perspective, the Colorado Z71 on which this SportsCat is based wears at $57,190 sticker price.

So what do you get for your extra spend? Toughness.

Outside, you’ll find 18-inch forged alloys (black, of course) wrapped in all-terrain Cooper rubber, as well as a redesigned front fascia and grille, LED fog lamps and the hard tonneau and sports bar. Inside, expect HSV sports seats with mountain-high bolstering, a new leather-wrapped wheel and a new suede dash element. The 8.0-inch touchscreen is Apple CarPlay and Android Auto equipped, and you get a seven-speaker stereo and dual-zone climate control.

All SportsCats get on-the-fly 4WD, a limited-slip differential and a sump guard, while SV models also get a clever de-coupling anti-roll bar. The SV trim also gets better brakes, with HSV fitting AP Racing calipers at the front, along with increasing the size of the rotors and brake master cylinder. 

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The SportsCat still serves up the same power as its Colorado sibling, with a 2.8-litre Duramax turbo-diesel engine good offers 147kW and 500Nm (or 440Nm with a manual).

It arrives with a six-speed manual as standard, but can be optioned with a six-speed auto (which also unlocks that extra torque).

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

HSV says the SportsCat will sip 8.6L/100km on the combined cycle, and emit 228g/km of CO2. Each is fitted with a 76-litre fuel tank.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

“We see it as performance, just a different kind of performance.” That's the word from HSV on its updated SportsCat, an obvious nod to the fact that this Colorado-based ute is missing the one key attribute that defined HSVs of old - more power.

Instead, it’s intended to strike a balance between on-road manners and off-road chops, with HSV changing the suspension and brakes to get the best of both those worlds.

It’s easy to write all of that off as marketing guff, but after a day spent putting the HSV through its paces at Holden’s proving ground outside Melbourne, you can’t help but think they’ve somehow managed it. 

One of the Colorado’s best features is its easy-going nature when driven on the road, with Holden’s engineering team tweaking the ride and handling to produce a car-like feeling on Australia’s mostly dodgy road surfaces. 

And the good news here is that HSV hasn't changed that feeling - they have enhanced it.

Pushing the SportsCat to above the legal speed limit on a track designed to mimic a genuine road saw the newest HSV acquit itself surprisingly well. A sports car this ain’t, and yet the ride especially manages to blend comfort with control, sitting mostly flat through bends and leaving you confident you're going to burst out the other side of a corner roughly where you were expecting to. 

The steering still has that vagueness common to off-road-focused vehicles, but Holden’s tuning arm has produced a confident, composed drive experience, which does elevate the base Colorado's sportiness.

Perhaps most impressive, though, is the SportsCat’s ability to switch from road to rough track, pushing through an off-road course every bit as challenging as a car like this will ever get asked to face, without so much as breaking a sweat. From water crossings to wheel-articulating bumps and steep, muddy hill climbs, the SportsCat devoured all with serious ease.

There are some drawbacks, of course. The engine can feel loud and gruff, especially when really pushed, and it produces not much in the way of top-end speed for all its fanfare. The low-end nature of the diesel engine ensures the SportsCat feels punchy enough on take-off, but it quickly runs out of puff, and the climb from around 65km/h to 100km/h does feel like it's taking its sweet time. 

But despite all the HSV stickers, you can't lose sight of the fact that this is still a ute, and one that can carry, tow and tackle an off-road run, and so you still find yourself pleasantly surprised by the performance on offer, rather than disappointed by the lack of speed. 

Like the Colorado, you will find seven airbags, forward collision warning, lane departure warning and front and rear parking sensors with a reversing camera - but no AEB.

The Holden Colorado donor car wears a five-star ANCAP rating, awarded in 2016. The HSV is untested, but you might expect the same result. 

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

The SportsCat is covered by a five-year, unlimited-kilometre warranty, and requires servicing every nine months or 12,000kms. HSV does not offer capped-priced servicing.