What's the difference?
Is this the car Ford Australia is crying out for?
It’s a question we’ve been asking ourselves from afar ever since the Maverick first appeared in the USA in 2021. In simple terms this is an SUV disguised as a ute, or if you prefer to look at it another way, a ute designed for the urban environment.
Why does Ford Australia need it? Because utes are what it does best and SUVs are what it struggles with. The Ranger is, by some margin, its best-selling model and the F-150 is coming to a showroom near you soon, while the Escape SUV has been dropped due to consistently low sales.
The Maverick isn’t quite a true replacement for the Falcon ute, but it’s arguably closer in concept than the more rugged Ranger.
It’s the kind of vehicle that should pacify people calling for Subaru to bring back the Brumby. In other words, this is a vehicle that has the potential (key word) to appeal to a broad audience; even more so than the niche Bronco off-roader.
There's a significant catch, though. Ford doesn’t make it in right-hand drive.
Fortunately for CarsGuide we were recently given the opportunity to sample the Maverick in the USA getting behind the wheel of the XLT Tremor variant in Los Angeles, California.
There's a hell of a lot riding on the shoulders of the Hyundai Elexio, which is shaping as the brand's best shot to date at taking on Made In China models like the BYD Sealion 7 and Tesla Model Y.
While the Ioniq family sits atop the EV tree at Hyundai, the Elexio is a very different proposition. It's priced more sharply (the brand is quick to point out that it's only about $8 a week more expensive than a Sealion 7 on a novated lease), and it's the first Hyundai vehicle offered in Australia that's produced in the brand's Chinese factory through its Beijing Hyundai joint venture.
In short, it feels a lot like Hyundai is ready to take on BYD at their own game in Australia.
So, is the Elexio the pick of the Made In China bunch?
Potential is the key word when it comes to the Maverick. It has loads of potential to be a sales hit in Australia, provided Ford can get it in at the right price and specification level. In many ways, for all the success the Ranger has had for the company, the Maverick is the closest thing Ford has built to the Falcon Ute since its demise.
There’s obviously no guarantees in the automotive business, but if Ford could add the Maverick as a would-be Escape replacement it clearly has the potential (there’s that word again) to do a much better job for a brand known for its adventurous models. Whereas the Escape struggled to attract attention in a crowded SUV market alongside the likes of the Mazda CX-5, Toyota RAV4 and others, that wouldn’t be the case for the Maverick.
It’s been a hit for the Blue Oval in the US, with more than 22,000 examples sold in the first three months of 2023 and the company hiring more workers to try and keep up with demand. Which will only delay any plans to bring it to Australia, as the US market clearly has priority.
Which is a shame, because it would appeal to the large number of Australians who live in urban centres but have an active lifestyle. Especially the hybrid model, which would be ideal for weekday use while allowing owners to chuck their mountain bike or surfboard in the tray and head for adventure on the weekends.
Maybe that’s an idealistic view, but the Maverick left a strong impression and would fit so neatly into Ford Australia’s line-up it would be a waste if it never made its way Down Under.
The Elexio doesn't really push any boundaries in terms of its exterior design, its powertrain, or its battery. It doesn't drive itself. It doesn't look like a spaceship. And apart from some interior quirks, it's all pretty familiar in the way it goes about its business.
And I think maybe that's the point. Maybe that's what people are really looking for. Because Hyundai says this will be its best-selling EV in the country. And on our short test, we can't find too many reasons to disagree.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.
The design of the Maverick is one of its standout features, because it looks like a proper Ford truck, with elements in common with the Ranger and the F-150.
That’s despite the fact that underneath it actually has more in common with an SUV, sharing Ford’s ‘C2’ platform with the Escape and Bronco Sport.
It has the same ‘C-clamp’ lights that are a signature of the F-150 and have since found their way onto the Ranger.
It also has the same boxy design as its bigger siblings with a very upright front end and cut-off tail, giving it the ‘tough truck’ look popular amongst modern ute/pickup buyers in Australia and the US.
Other noticeable design elements include the Ranger-style grille treatment, slightly flared wheel arches and the ‘Maverick’ name stamped into the tailgate.
The Maverick is also available with exposed tow hooks as optional extras on the standard XLT, but they are included on the Tremor package, and add to the ‘rugged’ look of the Maverick.
Inside the Maverick looks less and feels like a pick-up and more like an SUV, with elements like the steering wheel and media system seemingly coming straight from the Escape.
But there are a number of small details in the interior design that impress, like the unique door designs and the texture finishes to some of the inlays on the dashboard and door pocket.
I don't want to sound boring, but the thing I really like about the Elexio exterior package is there's nothing too challenging about it. Some of the Hyundai Ioniq cars can be a bit more polarising (and, in the case of the Ioniq 6, a lot more polarising) but there's none of that going on here.
It feels very clean, fairly timeless and like it's going to age pretty well. In short, it looks like a familiar family SUV with only really the full-width light bar, the cubed headlights and a bit of an architectural flourish at the rear three-quarter – which actually reminds me a bit of the Kia EV5 – giving it a more modern edge.
The wheels are 20 inches, there are only a handful of fairly predictable colours and it all just feels really familiar. But, as I mentioned, things do get a bit more out-there in the cabin.
Let's start with the good. I really like the fit and finish. It all feels very high quality and the materials used are lovely, including the velvet-like fabric in the door panels. I also like the square-edged steering wheel.
But the not so good? Now, the central screen looks great, but it controls everything – and I do mean everything. Apart from the steering-wheel controls, I couldn't locate a single physical button in the cabin.
Again, in terms of size and use you’ll feel more like you’re in an SUV than a ute when you jump inside a Maverick. It definitely feels more like an Escape than a Ranger, even down to the basic layout of all the controls, air conditioning vents and storage spots.
But there are some unique elements, like the previously mentioned interior door trims, and there are some handy storage spots in the centre console along with a pair of cupholders.
There’s respectable space in the back for what is ultimately a small vehicle, but it could do with some extra amenities for the rear seat passengers. There’s a power outlet and some under seat storage space but no rear air con vents or cupholders.
As for luggage space, this is where the Maverick diverges from the SUV script by adding its ute-style tray.
It’s a good sized bed, as the Americans call it, measuring 1381mm long and 1353mm wide, but with the tailgate able to be set a floor height it can accommodate eight-feet by four-feet wooden sheets (2400mm x 1200mm). Our test car came with the optional spray-in liner.
The tray features what Ford calls its ‘Flexbed’, which describes a variety of in-built functionality including pre-stamped slots in the side of the tray so you can insert timber as dividers, depending on what you want to use it for. There’s also a 12-volt outlet and 10 tie-down points to lean into its practical nature.
It may be small in stature compared to the Ranger and F-150 but the Maverick isn’t a show pony. In the years since it arrived we’ve seen multiple examples of the Maverick being used as a working truck in the US, with plumbers and builders who don’t need a bigger model opting for the practical small ute and it’s easy to see it filling a similar role here.
At just over 4.6m long, just under 1.9m wide, and just under 1.7m tall, the Elexio fits snuggly between the smaller Kona Electric and Bigger Ioniq 5 among Hyundai's electric family. In family vehicle terms, it's marginally shorter than the brand's petrol and hybrid-powered Tucson.
But owing to the magic of EVs and their flat floors, the Elexio feels massively spacious in the backseat. I'm 175cm, and had no trouble getting comfortable behind my own driving position, with plenty of leg and headroom.
Tech is pretty strong, too. There are twin wireless charging pads up front, a total five USB-C ports, and a household style plug (which car companies call Vehicle to Load) located in the boot.
There's storage in the doors and centre console, including a storage drawer, and cupholders up front and in the pulldown divider that deploys over the middle seat in the back.
But the weirdest thing is the driver screen, which is the only straight-ahead access the driver has to things like speed or navigation directions. It's a very cool 3D-effect display, but it utterly disappears if you're wearing polarised sunglasses.
That's actually pretty common with all head-up displays, but they usually are projected above a traditional driver's binnacle. In the Elexio, it's the disappearing screen or nothing.
To be fair, the central screen also displays speed and crucial information, but I hate having to turn my head to look at it. It's my least-favourite thing about Teslas, and if you're wearing polarised sunglasses, the Elexio ends up feeling a lot like that.
I do love that there is an actual control to select Drive, Reverse or Park, and I adore the addition of a physical stop/start button, too.
There's also an auto-opening boot which reveals a 506-litre space with the rear seats in place, and 1540 litres with the 60/40 split rear seats folded flat. Keep in mind there's no spare tyre taking up space, though. You'll be leaning on the repair kit should you get a flat.
The Maverick is clearly the entry-level model in Ford’s US ‘pick-up’ line-up, positioned beneath the bigger Ranger and biggest F-150.
There’s a three model line-up in the US - XL, XLT and Lariat (following the same naming protocols as its bigger siblings).
The XL is the workhorse of the range, riding on steel wheels, and begins the range at US$23,400 (approx. $36,500), while XLT starts at US$26,315 (approx. $41,100) and the more generously equipped Lariat is priced from US$34,855 (approx. $54,450).
For context, in the US, the Escape range begins at US$28,000 (approx. $43,740) and the Bronco Sport from US$31,230 (approx. $48,780), so the Maverick is one of the more affordable members of the Ford family, which is no doubt a big part of its appeal.
In terms of standard equipment on the XLT we drove, it included 17-inch alloy wheels, LED headlights, keyless entry (but not ignition), cruise control, single-zone air conditioning, a 4.2-inch instrument display and a six-speaker sound system with Bluetooth connectivity and an 8.0-inch touchscreen running Ford’s 'Sync 4' multimedia set-up.
The Tremor is a new addition to the line-up, adding some genuine off-road credentials to the XLT or Lariat in the form of a one-inch suspension lift, Ford’s 'Trail Control' drive mode system, unique off-road biased suspension and all-wheel drive with four-wheel drive lock and the 2.0-litre EcoBoost as standard.
Cosmetic upgrades include a new grille and front fender vent, blacked-out Ford logos and lights plus orange tow hooks.
The Elexio arrives with just the one grade for now, the Elite, and the pricing is a bit weird. It lists at $61,990, but is actually being offered for significantly less than that at launch, with a special $59,990 drive-away deal in place until around the end of March.
There is a cheaper Elexio grade coming sometime in quarter two this year, and it will be $58,990. But I reckon you can expect a sharp drive-away deal there, too, at least at launch.
How does that stack up? I think we have to go on permanent pricing, rather than any special offers, and that puts the Elexio above its main rivals in the BYD Sealion 7 ($54,990 for the Premium), the Tesla Model Y ($58,900 for the Premium Rear-Wheel Drive) and the Xpeng G6 ($54,800 for the Standard Range). Though the cheaper Elexio variant will help to narrow that gap.
There are significantly cheaper electric SUVs that fall into the mid-size category, too. Like the Geely EX5 and Leapmotor C10, both of which are less than $50k on the road.
Anyway, for now the Elite arrives with 20-inch alloys, cube-style LED projector lights, an auto-opening boot and Hyundai’s Digital Key, which allows you and up to 14 other people to use their phone as the key.
Inside, there’s leather seating that’s powered for driver and passenger and heated and ventilated up front. There’s also dual-zone climate, twin wireless charging pads and a household-style power point to power your devices.
Where it gets really interesting, though, is with its cabin tech, which is seriously bleeding edge. The entire dash, from in front of the passenger to pretty much the edge of the steering wheel, is dominated by a 27-inch screen that actually gives the passenger more real estate than the driver.
It's impressive stuff, with high-res games for the passenger to play (including the super-sharp Space Invaders), but there's also wireless Apple CarPlay and Android Auto, twin wireless charging pads, and a relatively small head-up display (only located within the binnacle) for the driver.
Ford offers two engine choices in the USA - a standard 2.5-litre four-cylinder petrol-electric hybrid and a 2.0-litre four-cylinder turbo-petrol ‘EcoBoost’ option.
The hybrid powertrain makes a modest 120kW/210Nm and is only available in front-wheel drive, in an obvious nod to this ute’s shared DNA with an urban SUV.
The EcoBoost fitted to our test car packs more punch, with 186kW/375Nm on tap and it’s paired to an all-wheel drive system via an eight-speed automatic transmission.
There’s just the one powertrain on offer here — with a front-mounted electric motor, so front-wheel drive, that produces 160kW and 310Nm. That makes the Elexio feel spritely enough, but it’s no rocket ship.
Ford claims the Maverick Hybrid is capable of hitting a fuel economy figure of 6.3L/100km, which is a lot more efficient than its bigger ute siblings can manage and on par with consumption the Escape Hybrid manages in the US market.
The more powerful EcoBoost is obviously not quite as efficient, using 9.4L/100km on the combined urban/highway cycle. Although this turned out to be pessimistic, as we saw returns of around 9.0L/100km in our LA test drive.
Delivering the driving power is an 88.1kWh LFP battery, which Hyundai says equates to a WLTP driving range of 546kms.
The Elexio’s E-GMP platform is a 400-volt architecture, which does limit DC fast charging to around 120kW – the Ioniq 5, for example, will charge in excess of 230kW.
Hyundai says you’ll go from 10 to 80 per cent in around 38 minutes plugged into our fastest chargers. AC home charging is capped at 10kW.
As you approach the Maverick your brain tells you it’s a ute, but once you hope inside and start driving that idea quickly vanishes and you realise this is an SUV in disguise.
And that’s not a criticism, because Ford offers the Ranger and F-150 for people who do want a ute/pick-up that looks and drives like a ute/pick-up, so that’s not the role of the Maverick.
This is designed to be an urban-friendly vehicle for those who may want a ute but need something smaller and more efficient.
The EcoBoost performs admirably on the road, with decent low speed response and enough grunt when you stand on the accelerator and rev it hard. The Maverick isn’t a big vehicle, so it doesn’t need a particularly big engine to get the job done.
The eight-speed auto is well-suited to the EcoBoost, able to get the most out of the engine when needed but also returning that strong fuel figure.
It’s not meek, though, the Maverick EcoBoost has a standard towing capacity of 900kg but can be upgraded to pull up to 1800kg with the 'Tow Package'.
Unfortunately, the Los Angeles landscape didn’t give us a chance to test the Maverick’s off-road credentials, because it does have good on-paper capabilities.
Particularly the Tremor, which has specific drive modes for 'Normal', 'Sand', 'Mud', 'Slippery' and 'Towing', as well as the ability to switch the traction control off with the press of a button so you can let the wheels slip on loose surfaces.
But around the streets and freeways of LA it did impress with its on-road manners. The steering is nicely weighted and direct, and when paired with the compact dimensions of the Maverick it reacts and drives much more SUV-like which means it feels at home in the city.
Ok, let's skip to the good part quickly. I really like the way the Elexio drives. Honestly, Hyundai (and, to be fair, Kia, Porsche, Polestar, Tesla, some German brands and Leapmotor with the new B10, amongst others I'm surely forgetting) are restoring my faith in how an EV can feel from behind the wheel.
It turns out they don't have to feel soft and saggy and come with a light sense of seasickness as standard. They can be engaging, connect you to the car and to the road below, and attack corners with some athleticism, too.
And so it is with the Elexio, which – to be fair – has a spec sheet that reads a bit like a bedtime story, such is the lack of excitement in the numbers. A two-tonne-plus, front-wheel-drive family SUV that produces less power than a Toyota Camry doesn't exactly quicken the pulse.
And it's true that the flat-footed acceleration on offer won't knock your cap off (though it feels perfectly perky enough to get you up and moving). But the numbers don't tell the whole story here.
A sports car this ain't, but its driving nature perfectly suits the ethos of the car. The ride can feel a little harsh at times, but irons out most road imperfections to the point that you notice them, but they're not uncomfortable.
The steering is direct without being overly aggressive –though I prefer the sportiest setting with the heavier feel – and the body roll is minimal, too.
In fact, you can push the Elexio harder than you might think along twister roads, with plenty of confidence-inspiring stability and without too much complaint from the tyres. Because there's not a huge amount of power underfoot, and this is going to sound absolutely crazy, but it gave me (much-heavier) Mazda MX-5 vibes, in the sense that you can really feel like you're driving it without feeling like you're going to get yourself in too much trouble.
In the US the Maverick XLT comes standard with seven airbags, a reversing camera and auto headlights as well as pre-collision assist with autonomous emergency braking.
But features such as blind-spot monitoring, lane departure warning and lane keeping assist are all optional extras.
It’s too early to even speculate, but given safety expectations are higher in Australia Ford would need to include those optional elements as standard to satisfy buyers.
There’s a long list of safety stuff aboard the Elexio, including nine airbags and just about every active safety system you can imagine.
They seem better tuned than some of Hyundai's competitors too, without being too overzealous. That said, overspeed warnings remain an auto industry scourge.
Particularly clever is a system Hyundai calls 'Forward Collision-avoidance Assist 2', which shows just how far modern AEB (or autonomous emergency braking) systems have come.
Once, and not so long ago, a vehicle could automatically apply the brakes if it sensed a collision ahead. Hyundai's system, though, not only works in both directions, but also detects pedestrians and cyclists as well as cars, and works when you're pulling out of a junction and it detects fast-moving oncoming traffic. It also detects traffic coming in either direction when you're travelling straight through an intersection, and when you're changing lanes.
The Hyundai Elexio wears a full five-star ANCAP safety rating, though one stamped 'tested in 2024'. The data was actually taken from the crash-test result of the related Kia EV5.
It’s also much too early to speculate on ownership and warranty details.
Ford hasn’t made any official commitment to bringing the Maverick to Australia but if it does it would be logical to expect it to mirror what we already expect in terms of warranty and the ownership experience.
That means five-years/unlimited kilometres of coverage and Ford’s capped price servicing plan.
The Elexio is covered by Hyundai’s new seven-year, unlimited-kilometre warranty, provided you service with Hyundai. If you don’t, then it's five years of coverage.
Service intervals are a pretty luxurious 24 months or 30,000kms, and Hyundai’s service plans will see you paying $779 at the two-year mark, and another $1118 at the four-year mark, which puts your annual cost at around $475.
I'd say that's about average, with the happily extended service intervals counterbalanced by slightly higher servicing costs than you might find with some competitors.