Ford Endura vs MG MG4 Urban

What's the difference?

As much as I loved the Territory I have to say Ford’s Endura is a worthy replacement. This is an easy and enjoyable to drive, spacious, fuel efficient, safe SUV that’s great value with its big features list, long warranty and low servicing costs.

The sweet spot is the entry grade Trend as it get most of the equipment you'll find on the others, without paying more for bigger wheels or a sunroof.

The MG4 Urban is not only the right car at the right time, perfectly catering to buyers looking to avoid rising petrol prices, it’s also a welcome return-to-form for MG as a brand.

MG is seemingly at its best when it sticks to small cars. It has traditionally excelled with the MG3 and ZS, smaller, more affordable products that keep expectations in check and can win over customers looking for the best bang-for-their-buck rather than simply the best car.

That’s not to say the MG4 Urban isn’t a good car. It offers tremendous value for money, excellent interior space and drives nicely, so anyone who has been considering making the switch to an EV should seriously consider this new arrival.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

Is seems there’s not a single photo out there of the Endura that actually shows this SUV as it truly looks when seeing it with your own eyes.

Profile images make it look like an SUV version of a Ford Mondeo, while front-on shots make it look big and tall like a Ford Escape on steroids. Watching the video that goes with this story will probably give you the most truthful view short of seeing one on the road for yourself.

It’s a good-looking SUV with tough styling at the front with a giant version of the grille worn by the whole Ford car family, to the more delicately designed tailgate.

There are three grades in the Endura range – the entry level Trend, the sporty mid-spec ST-Line and the Titanium at the top.

The ST-Line is the most recognisable thanks to its body kit, blacked out mesh grille and black roof rails. You can spot a Titanium by its sunroof and its bright-finish 20-inch alloy wheels.

So, what are the Endura’s dimensions? Well, at just over 4.8m long, almost 2.2m wide (including the wing mirrors) and a bit more than 1.7m tall the Endura is almost the same size as the beloved Territory, even the wheelbases are within 6.0mm of each other with the new SUV’s being 2.8m long.

Talking of the Territory, if you’re familiar with that Aussie SUV’s insides then you’ll feel at home in the cabin of the Endura because of the way the display is integrated into the dash.

Have a look at the interior images – how much does that look like the screen in the Territory? I’m not a big fan of the air vents either side of the screen, but the dash and the centre console are otherwise beautifully symmetrical in their placement of buttons and dials.

There are high-quality feeling materials in most places. Yes, there are some hard plastics such as on the glove box lid, but there are soft-touch plastics on the dash and also on the rear window sills where many carmakers seem to use what feels like recycled takeaway containers thinking you might not notice.

Oh, and then there’s the gear shifter, or as Ford calls it the ‘E-Shifter’. It’s a rotary dial for the automatic transmission, rather than a lever. It looks a bit alien but it feels like a premium piece of equipment.

The interior of the three grades are almost identical with all of them coming with the chrome effect trim lining the centre console and the glossy black plastic around the cupholders up front. The ST-Line has aluminium-face pedals and a perforated leather-wrapped steering wheel, while the Titanium gets illuminated metal front door scuff plates.

Really, the main difference to the interiors are the seats – the Trend has cloth upholstery, the ST-Line has a suede-like material with leather accents and the Titanium has part leather perforated seats. All upholstery is black.

As for paint colours, there are 10 to choose from including 'Agate Black', 'Blue Metallic', 'Baltic Sea Green', 'Burgundy Velvet', 'Ingot Silver', 'Oxford White', 'Ruby Red' and 'Stone Grey'.

MG says the design inspiration for the MG4 Urban came from the $100,000 Cyberster. While there are certainly a lot of differences between that roadster and this hatchback, the air-intakes and wheel design are indeed very similar. And I guess the badge is the same too, so there’s that…

But, comparing it to the Cyberster misses the point. What makes the MG4 Urban’s design more interesting is the bits you can’t see. While it shares the same name as the MG4 Hatch, this car has almost nothing in common with it. That’s because this new MG4 Urban is based on the brand’s newer EV underpinnings that debuted on the MGS5 EV.

That means the MG4 Urban is front-wheel drive, whereas the hatch is rear-wheel drive, and because of the way the battery is integrated into the chassis, it creates not only a bigger hatchback but also one with a different shape.

The Urban is more ‘cab forward’ (to use design parlance) meaning a shorter bonnet, which creates more cabin room. It also means there is more boot space because the powertrain is located up front.

MG does a good job with cabin presentation too. It’s another step forward for the brand, improving the overall level of fit and finish from its earlier models, to create a cabin that looks modern and doesn’t feel like it has been built to a price.

The Endura is longer than a Hyundai Santa Fe and shorter than a Mazda CX-8. The thing is both of those SUVs have seven seats, while the Endura has five. The only seven-seater SUV in Ford’s range is the Everest, which is a big off-roader.

If you don’t need the extra row, then you may see it as a bonus because not having folding seats back there means you’ve got decent boot space – 602 litres up to the cargo cover.

Legroom is also good in the back. I’m 191cm tall and have about 40mm of space between my knees and the seat back, while headroom even in the Titanium with its panoramic sun roof is ample.

As for storage in the cabin, there are four cupholders - two in the front and two in the back. A bottle holder in each door (which are on the small side), there’s a big centre console bin under the armrest, a storage tray under the dash, another one in front of the shifter and a covered dash-top area.

All Enduras come standard with two USB ports, three 12-volt outlets and a 230-volt outlet.

As I just mentioned, the cabin is bigger than the other MG4, which creates good space in both seating rows. 

Up front they’ve placed the gear selector on the steering column to create space for more storage in the centre of the car. That means there’s plenty of shelves, cubbies and cup holders to take care of your small (and not so small) items, spread across the cabin.

As for the boot, the switch to a front motor and a smaller rear suspension means a 382-litre boot with all seats up and 1266L if you drop the back seats. Plus there’s a 98L underfloor storage spot, in place of a spare wheel (with a puncture repair kit included instead).

The design of the key controls are simple and easy to use, with a digital display for the instruments ahead of the driver and a 12.8-inch multimedia screen in the centre of the dashboard.

Navigating the menus is relatively straightforward but in a victory for user-friendliness, MG has listened to feedback (and incoming Chinese government regulations) and added some physical controls. There are buttons and a dial for the air-conditioning system and a volume knob for the sound system.

MG made its reputation in Australia by selling some of the most-affordable models on the market, filling the hole left by mainstream brands like Toyota, Hyundai and Mazda as they increased the entry-level prices in their respective line-ups. Something MG itself tried with the HS, QS and U9, as it expanded beyond the once-popular MG3, MG5 and ZS.

The MG4 Urban is a return to form in that sense for MG, with this new small car starting at just $31,990 drive-away. For context, the MG4 Hatch starts at $37,990 drive-away, so this is a much cheaper proposition. That starting price is for the MG4 Urban Standard Range, the Extended Range variant is priced from $34,990 drive-away.

That pricing does not feel accidental from MG Australia, despite what they may suggest when pressed. That’s because the new BYD Atto 2, the direct rival to the Urban, starts at $31,990 plus on-road costs. Even so, BYD has the last laugh, because it offers both the BYD Atto 1, which starts at $23,990, and the Dolphin, which is priced from $29,990 - to undercut the MG4 Urban, even if neither are considered direct competitors.

In terms of specification, both the Standard Range and Extended Range have the same equipment with the exception of the obvious - a bigger battery, and more power from the motor.

Standard equipment highlights include 17-inch alloy wheels, LED headlights and tail-lights, a leather-wrapped steering wheel, PVC seat upholstery, heated front seats, Bluetooth connectivity with wireless Apple CarPlay and Android Auto, in-built navigation and a six-speaker stereo.

The Endura has a 2.0-litre turbo-diesel four-cylinder engine making 140kW of power and 400Nm of torque. That torque peak comes in low at 2000rpm which is where it’s most useful for towing and accelerating off the line.

Braked towing capacity for the Endura is 2000kg.

All Enduras have an eight-speed automatic and you can choose between front-wheel drive or all-wheel drive.

The MG4 Urban Standard Range is powered by a 110kW/250Nm electric motor that drives the front-wheels via a single-speed transmission. The Extended Range has slightly more performance, 118kW and 250Nm, but aside from that they are the same motor.

The diesel engine and the eight-speed auto transmission make an efficient team with claimed fuel economy for the front-wheel drive and all-wheel drive being the same at 6.7L/100km over a combination of open and urban roads.

The launch saw me drive the Endura in Trend FWD, ST-Line AWD and Titanium AWD and the trip computers were reporting a couple of litres more than this, but this would certainly be because of the winding, hilly country roads, and the driver.

The Endura has a 64-litre fuel tank.

The biggest difference between the two MG4 Urban variants is the battery. The Standard Range has a 43kWh battery good for 316km of driving between charging, while the Extended Range gets a bigger 54kWh battery to make it capable of up to 405km.

We didn’t drive the car long enough to get a clear indication of real-world efficiency and range, but it performed well during our drive in suburban Sydney. The steady stop-start traffic gave the battery its best chance to perform well and the early indications are its range is close to claim, at least under the right circumstances. We’ll have to reserve definitive judgement until we’ve had a longer test drive.

What MG was very keen to highlight are the cost savings of buying an EV at a time of sky-high petrol prices. The company made a point that using off-peak electricity, which can be had for just 6c per kW from certain providers, means you can replenish the battery of the MG4 Urban Standard for just $3.44. 

There’s lots of good news here. The diesel engine is quiet. The cabin is well insulated. Both of those combined saw me on one occasion press the start button not realising the engine was already running. That was in the FWD Trend grade, too. The ST-Line and Titanium have even better levels of insulation.

Steering is excellent – it’s weighted well, accurate, and it’s easy to turn the steering wheel in car parks or in three-point turns.

The ride is comfortable in all grades, but most of all in the Trend and Titanium, while the ST-Line has firmer sports suspension. But that makes it the most fun to drive in the corners where it handles impressively well for a 4.8m long SUV.

Visibility all-round is also outstanding. The side windows are large, the windscreen feels expansive with pillars that don’t get in the way, the dash is low and you sit quite high. While you are high up, the Endura doesn’t feel like a truck to drive. And that goes for the engine too, I’ve already mentioned how quite it is, but it’s smooth as well.

The engine could do with more grunt, though. There were times climbing hills in the overtaking lane that a bit more oomph would have made me feel a little less concerned that we weren’t going to make it past that semi-trailer before his lane ran out.

That was with two people on board and a couple of bags. The Trend FWD is the lightest at 1976kg while the Titanium AWD is 100kg heavier. That’s pretty heavy. The heaviest Mazda CX-9 (a bigger SUV with seven seats) for example weighs 1924kg. I wonder how the Endura would go fully loaded up with family and holiday gear, plus a boat on the back?

AWD or FWD? Well, they both use the same amount of fuel, so it just comes down to, can you afford it?

The FWD Trend I drove struggled for traction under harder acceleration from a standstill. The AWD ST-Line and Titanium I tested had no issues with traction at all. An AWD Trend is where I’d put my money.

Keep in mind the Endura isn’t an off-roader. The AWD system helps in the wet and on gravel, but its lowish ground clearance will prevent it from climbing anything more adventurous than a gutter. Unladen the AWD Endura’s belly hangs 193mm off the ground, while the FWD’s ground clearance is 186mm.

What really stood out about the MG4 Hatch is its rear-motor, rear-wheel-drive layout, which made it a very dynamic and almost sporty car. In my 2023 review I called it “a genuinely enjoyable small car to drive".

The MG4 Urban doesn’t quite leave the same impression. Again, we had only a brief and (appropriately) urban test drive around Sydney’s beachside suburbs, but the MG4 Urban proved competent rather than commendable.

But, let’s be honest, unless you’re looking for driving thrills in the wrong place (affordable, city-focused hatchbacks) the MG4 Urban does the job it is required to do. It’s as nice as any other mainstream hatch to drive from Point A to Point B.

The ride could be a little softer and more compliant, with the suspension feeling too firm at times, but with its electric motor it’s a quiet and relaxed driving experience. The electric motor provides adequate performance too, certainly more torque in less time than you’ll get in a petrol-powered hatch.

Curiously, MG Australia executives said the MG4 Urban was locally evaluated and tuned but could only offer a vague mention of ‘holistic’ changes to better suit it to local conditions, rather than pointing to any specific Australia-developed changes to the suspension, steering or powertrain.

It may be small and cheap, but that doesn’t mean MG has cut corners on safety. The MG4 Urban comes equipped with the MG Pilot and a suite of active safety features, including adaptive cruise control, autonomous emergency braking, lane keep assist, blind spot monitoring, driver attention monitoring and speed limit notification.

The latter two are the most evident, as they provide a steady soundtrack of beeps as you drive along. Take your eyes off the road for more than a few seconds as the driver attention system fires up, while the speed sign recognition gets busy in Australia’s ever-changing speed limits.

While MG has undoubtedly improved the sensitivity of some of these systems compared to other models, they are still more active than rival products. Perhaps more concerning, the speed limit recognition repeatedly beeped to tell me I was in a ‘25km/h’ zone, which is simply not a recognised speed limit on Sydney roads.

Like so many other brands, MG needs to further refine these active safety systems in order to make the driving experience more relaxed and less distracting.

MG says the MG4 Urban has secured a five-star rating from Euro NCAP, which is expected to be carried over by ANCAP. 

The Endura is covered by Ford’s five-year/unlimited kilometre warranty. Servicing is recommended every 12 months or 15,000km and is capped at $299 for the first four services.

The MG4 Urban is covered by the brand’s 10-year/250,000km warranty, as long as you service it at an official MG service centre. If you don’t get your car serviced with the company directly, your warranty reverts to seven-year/unlimited km coverage.

Servicing intervals are every 12 months or 25,000km and will cost you $1366 over the first five years. The cheapest visit is just $149 but the major service, after four years, is a pricey $472, which does push against the idea that EVs are cheaper to service due to less moving parts.