Ford Endura vs Mazda CX-30

What's the difference?

As much as I loved the Territory I have to say Ford’s Endura is a worthy replacement. This is an easy and enjoyable to drive, spacious, fuel efficient, safe SUV that’s great value with its big features list, long warranty and low servicing costs.

The sweet spot is the entry grade Trend as it get most of the equipment you'll find on the others, without paying more for bigger wheels or a sunroof.

About to enter its fifth year in market the Mazda CX-30 is holding up well and this GT SP FWD grade delivers solid value relative to its key competitors, of which there are many. It’s also space-efficient, practical and performs well with top-shelf safety, decent refinement and good dynamic ability.

Alternately, it’s crying out for a hybrid powertrain to improve fuel efficiency, the interior form and function is starting to date and while it meets the market the ownership promise could be sharper. But this little SUV is still worthy of a spot on your new-car short list.

Is seems there’s not a single photo out there of the Endura that actually shows this SUV as it truly looks when seeing it with your own eyes.

Profile images make it look like an SUV version of a Ford Mondeo, while front-on shots make it look big and tall like a Ford Escape on steroids. Watching the video that goes with this story will probably give you the most truthful view short of seeing one on the road for yourself.

It’s a good-looking SUV with tough styling at the front with a giant version of the grille worn by the whole Ford car family, to the more delicately designed tailgate.

There are three grades in the Endura range – the entry level Trend, the sporty mid-spec ST-Line and the Titanium at the top.

The ST-Line is the most recognisable thanks to its body kit, blacked out mesh grille and black roof rails. You can spot a Titanium by its sunroof and its bright-finish 20-inch alloy wheels.

So, what are the Endura’s dimensions? Well, at just over 4.8m long, almost 2.2m wide (including the wing mirrors) and a bit more than 1.7m tall the Endura is almost the same size as the beloved Territory, even the wheelbases are within 6.0mm of each other with the new SUV’s being 2.8m long.

Talking of the Territory, if you’re familiar with that Aussie SUV’s insides then you’ll feel at home in the cabin of the Endura because of the way the display is integrated into the dash.

Have a look at the interior images – how much does that look like the screen in the Territory? I’m not a big fan of the air vents either side of the screen, but the dash and the centre console are otherwise beautifully symmetrical in their placement of buttons and dials.

There are high-quality feeling materials in most places. Yes, there are some hard plastics such as on the glove box lid, but there are soft-touch plastics on the dash and also on the rear window sills where many carmakers seem to use what feels like recycled takeaway containers thinking you might not notice.

Oh, and then there’s the gear shifter, or as Ford calls it the ‘E-Shifter’. It’s a rotary dial for the automatic transmission, rather than a lever. It looks a bit alien but it feels like a premium piece of equipment.

The interior of the three grades are almost identical with all of them coming with the chrome effect trim lining the centre console and the glossy black plastic around the cupholders up front. The ST-Line has aluminium-face pedals and a perforated leather-wrapped steering wheel, while the Titanium gets illuminated metal front door scuff plates.

Really, the main difference to the interiors are the seats – the Trend has cloth upholstery, the ST-Line has a suede-like material with leather accents and the Titanium has part leather perforated seats. All upholstery is black.

As for paint colours, there are 10 to choose from including 'Agate Black', 'Blue Metallic', 'Baltic Sea Green', 'Burgundy Velvet', 'Ingot Silver', 'Oxford White', 'Ruby Red' and 'Stone Grey'.

Mazda continues to follow a disciplined design path with everything from the MX-5 sports car to the BT-50 dual-cab ute sharing key attributes like the brand’s signature trapezoidal grille, simple flowing lines and sleek head- and tail-lights, all wrapped up with a subtle hint of chrome here and there.

Car-spotters with the GT SP on their checklist should look out for 18-inch black metallic rims as well as black exterior trim, including the mirror caps. 

Inside, the CX-30 maintains Mazda’s restrained approach with smooth surfaces integrated across the multi-layer dash and primo leather-trimmed seats.

That said, this car is starting to show its age with the multimedia screen plonked on the top of the dash (in typical Mazda fashion) and a largely conventional instrument cluster.

Yes, the main dial is configurable courtesy of a central 7.0-inch TFT screen, but next to more recent arrivals boasting sleek, often twinned, flat screen displays the CX-30 looks and feels out of touch. 

Functionally, there’s a sensible mix of digital controls and physical buttons (points for audio volume and ventilation dials!), but… the multimedia screen can only be accessed by a rotary controller in the centre console once the car is mobile (it works as a touchscreen when you’re stationary).

Some say touchscreens take your eyes off the road so the controller makes sense, but with a sequential app like Spotify it can take a lot of twirls to get to where you want to go, which upsets concentration and takes your eyes off the road, anyway. I’d prefer the relative ease of a quick press on a screen.

Aside from all that, the materials used are high quality with soft-touch surfaces across key contact points and hard plastics confined to high-wear areas. 

The Endura is longer than a Hyundai Santa Fe and shorter than a Mazda CX-8. The thing is both of those SUVs have seven seats, while the Endura has five. The only seven-seater SUV in Ford’s range is the Everest, which is a big off-roader.

If you don’t need the extra row, then you may see it as a bonus because not having folding seats back there means you’ve got decent boot space – 602 litres up to the cargo cover.

Legroom is also good in the back. I’m 191cm tall and have about 40mm of space between my knees and the seat back, while headroom even in the Titanium with its panoramic sun roof is ample.

As for storage in the cabin, there are four cupholders - two in the front and two in the back. A bottle holder in each door (which are on the small side), there’s a big centre console bin under the armrest, a storage tray under the dash, another one in front of the shifter and a covered dash-top area.

All Enduras come standard with two USB ports, three 12-volt outlets and a 230-volt outlet.

At just under 4.4m long, close to 1.8m wide and little over 1.5m tall (with a 2655mm wheelbase) the CX-30 is in the middle of the pack it competes with in terms of key dimensions.

And space up front is more than adequate, with an impressive feeling of roominess for a relatively small SUV.

For storage, there’s a large lidded box (which doubles as an armrest) between the front seats as well as a pair of cupholders in front of the gear-shifter with a bay for wireless device charging ahead of that.

The glove box is big, there are bins in the doors with room for decent size bottles and a drop-down tray for sunglasses sits overhead.

Move to the rear and the amount of space on offer is surprisingly generous. Sitting behind the driver’s seat, set for my 183cm position, I have plenty of head and legroom, although three full-size adults across the back seat will be an uncomfortable proposition for anything other than short trips. A trio of up to mid-teenage kids will be fine.

Adjustable air vents at the back of the front centre console are a welcome inclusion for back-seaters and storage runs to a map pocket (weirdly, on the back of the front seat only), a pair of cupholders in the fold-down centre armrest and bins in the doors with room for smaller bottles.

In-cabin power and connectivity includes two USB-C outlets and a 12-volt socket in the front centre storage box. No USBs specifically for those in the rear, which is a miss for road trips and no 12V in the boot which can be handy when camping or picnicking.  

Speaking of the boot, cargo volume with the rear seat upright is okay for the class at 317 litres, which expands to a healthy 1479L with the 60/40 split-folding backrest lowered. For comparison the Kia Seltos coughs up 433L with the rear seat upright.

The space is illuminated, there are tie-down anchors to help secure loose loads and there’s a space-saver spare sitting under the floor.

And if you’re keen on towing a tinnie or similar you’re good to go for a 1200kg braked trailer (600kg unbraked).

The Mazda CX-30 G25 GT SP FWD weighs in at $43,140, before on-road costs and our test example features the optional ‘Vision Pack’, the details of which we’ll get to shortly, raising the price $1300 to $44,440. 

Alternate options around that price point include the Hyundai Kona Premium N Line 2WD ($42,500), Kia Seltos GT-Line FWD ($41,850), Mitsubishi Eclipse Cross Exceed 2WD ($40,990), Honda HR-V e:HEV L 2WD ($42,900, drive-away), Nissan Qashqai ST-L FWD ($42,690), Peugeot 2008 GT FWD ($44,490), Renault Arkana Techno FWD ($41,000), Suzuki S-Cross Plus FWD ($41,490), Toyota C-HR 2WD GXL Hybrid ($42,990) and Volkswagen T-Roc Style FWD ($40,590).

That’s quite the automotive smorgasbord, the resulting price and specification cage fight meaning every included feature counts and the Mazda heads into battle with some significant weapons in hand.

Specifically, dual-zone climate control, a head-up display, a 10.25-inch ‘widescreen’ multimedia display, 7.0-inch driver’s multi-information display, 12-speaker Bose audio (with digital radio), wireless Android Auto and Apple CarPlay, ‘Burgundy’ leather seat trim, heated front seats, leather trim on the gearshift and heated steering wheel, wireless phone charging, power-adjustable driver’s seat (with memories), a glass power tilt and slide sunroof and a power tailgate.   

There’s also adaptive auto LED headlights, 18-inch black metallic alloy wheels, radar cruise control (with stop/go), a reversing camera, auto-fold (and tilt) heated exterior mirrors and keyless entry and start. 

It’s an impressive and competitive equipment list for a small SUV under $45K, even before we get to the performance and safety tech covered later in the review.

The Endura has a 2.0-litre turbo-diesel four-cylinder engine making 140kW of power and 400Nm of torque. That torque peak comes in low at 2000rpm which is where it’s most useful for towing and accelerating off the line.

Braked towing capacity for the Endura is 2000kg.

All Enduras have an eight-speed automatic and you can choose between front-wheel drive or all-wheel drive.

The CX-30 GT SP is powered by a 2.5-litre, naturally aspirated, four-cylinder petrol engine producing maximum power of 139kW at 6000rpm and peak torque of 252Nm at 4000rpm.

It’s a proven all-alloy unit featuring direct-injection as well as variable intake and exhaust valve timing with drive going to the front wheels via a six-speed auto transmission. 

The AWD version of the GT SP adds an electromagnetic multi-plate clutch pack (managed by a multitude of sensors) to selectively engage the rear wheels, as well. But its engine and transmission combination is identical to this FWD model’s.

The diesel engine and the eight-speed auto transmission make an efficient team with claimed fuel economy for the front-wheel drive and all-wheel drive being the same at 6.7L/100km over a combination of open and urban roads.

The launch saw me drive the Endura in Trend FWD, ST-Line AWD and Titanium AWD and the trip computers were reporting a couple of litres more than this, but this would certainly be because of the winding, hilly country roads, and the driver.

The Endura has a 64-litre fuel tank.

The CX-30 GT SP FWD’s official fuel consumption figure on the combined (urban/extra-urban) cycle is 6.6L/100km, the 2.5-litre atmo four-cylinder engine emitting 154g/km of C02 in the process.

It features fuel-saving stop-start and cylinder deactivation functions as standard and over a combination of city, suburban and some freeway running we saw an average of 8.4L/100km, which is average for an SUV in this class. A comparable hybrid package would easily better this result.

Based on the car’s 51-litre fuel tank theoretical range between refills is 772km, which drops to just over 600km using our real-world test consumption number. But the good news is this CX-30 runs happily on cheaper 91 RON ‘standard’ fuel.

There’s lots of good news here. The diesel engine is quiet. The cabin is well insulated. Both of those combined saw me on one occasion press the start button not realising the engine was already running. That was in the FWD Trend grade, too. The ST-Line and Titanium have even better levels of insulation.

Steering is excellent – it’s weighted well, accurate, and it’s easy to turn the steering wheel in car parks or in three-point turns.

The ride is comfortable in all grades, but most of all in the Trend and Titanium, while the ST-Line has firmer sports suspension. But that makes it the most fun to drive in the corners where it handles impressively well for a 4.8m long SUV.

Visibility all-round is also outstanding. The side windows are large, the windscreen feels expansive with pillars that don’t get in the way, the dash is low and you sit quite high. While you are high up, the Endura doesn’t feel like a truck to drive. And that goes for the engine too, I’ve already mentioned how quite it is, but it’s smooth as well.

The engine could do with more grunt, though. There were times climbing hills in the overtaking lane that a bit more oomph would have made me feel a little less concerned that we weren’t going to make it past that semi-trailer before his lane ran out.

That was with two people on board and a couple of bags. The Trend FWD is the lightest at 1976kg while the Titanium AWD is 100kg heavier. That’s pretty heavy. The heaviest Mazda CX-9 (a bigger SUV with seven seats) for example weighs 1924kg. I wonder how the Endura would go fully loaded up with family and holiday gear, plus a boat on the back?

AWD or FWD? Well, they both use the same amount of fuel, so it just comes down to, can you afford it?

The FWD Trend I drove struggled for traction under harder acceleration from a standstill. The AWD ST-Line and Titanium I tested had no issues with traction at all. An AWD Trend is where I’d put my money.

Keep in mind the Endura isn’t an off-roader. The AWD system helps in the wet and on gravel, but its lowish ground clearance will prevent it from climbing anything more adventurous than a gutter. Unladen the AWD Endura’s belly hangs 193mm off the ground, while the FWD’s ground clearance is 186mm.

It’s rare in 2024 to find a small SUV that doesn’t have at least one turbocharger attached to its engine, the CX-30’s 2.5-litre ‘atmo’ four being one of those increasingly scarce examples.

But Mazda’s been laser-focused on extracting maximum power and efficiency from its non-turbo petrol engines for yonks and this one stands up well.

It doesn’t have the low-down punch a turbo typically delivers but maximum pulling power arrives at a useable 4000rpm and it’s eager enough for easy city and suburban running as well as confident freeway cruising.

Although Mazda doesn’t quote an official number you can expect a sprint from 0-100km/h in around 8.5 seconds, which is quick for the class.

Worth noting engine noise and a raspy exhaust note make their presence felt under acceleration and the throttle isn’t as refined as it could be. Not a huge deal, but a slight jerkiness is evident on initial, especially moderate, acceleration.

The six-speed auto is smooth and fuss-free, the steering wheel paddle shifters on hand if you need to intervene and select a specific ratio. ‘Sport’ mode peps things up, causing the transmission to shift down earlier and up later. But it’s aggressive in that it often holds onto a gear for too long and you find yourself diving back to the default normal setting.

Tipping the scales at just under 1.5 tonnes, the CX-30 is underpinned by a MacPherson strut front, torsion beam rear suspension and ride comfort on typically pock-marked urban surfaces is average for the category. That is, a bit jittery over bumps and corrugations but there’s no bone-jarring going on here.

Steering feel and response is good and the grippy steering wheel helps with a connection to the front tyres. Speaking of which, the standard rubber is high-performance (215/55) Dunlop SP Sport Maxx 050 which is  grippy and commendably quiet. 

Push on into a corner and the CX-30 remains balanced and predictable with body roll well under control. Torque vectoring, by engine and physical braking, is also onboard to reel things in if you overstep the mark.

Braking is by discs all around, vented at the front and solid at the rear, and they wash off speed effectively with a satisfyingly progressive pedal action.

Vision is good, which combined with the CX-30’s compact dimensions and 10.6m turning circle, means parking is easy. Especially when you factor in the hi-res reversing camera and front and rear parking sensors. 

The CX-30 carries a maximum five-star ANCAP assessment from early 2020 when the car was introduced locally.

It scored a stunning 99 per cent in the adult occupant protection category and an impressive 88 per cent for child occupant protection.

Active (crash-avoidance) tech includes AEB (operating from 4.0-160km/h) as well as lane keep assist, lane departure warning, traffic sign recognition, intelligent speed assistance, blind-spot monitoring, front and rear parking sensors, rear cross-traffic alert, a reversing camera and tyre pressure monitoring.

Mazda’s ‘Vision Pack’ is also standard which includes a 360-degree camera view, ‘Cruising & Traffic Support’, driver fatigue monitoring and front cross-traffic alert.

The airbag count runs to seven - dual front and front side, full-length side curtains and driver’s knee.

There are three top tether points for child seats across the second row with ISOFIX anchors on the two outer positions.

The Endura is covered by Ford’s five-year/unlimited kilometre warranty. Servicing is recommended every 12 months or 15,000km and is capped at $299 for the first four services.

Mazda covers the CX-30 with a five-year/unlimited km warranty which is the norm in the mainstream market, and it’s worth noting a growing number of competitors are now at six, seven or even 10 years, although the latter are typically conditional on authorised dealer servicing. Roadside assistance is provided for the duration of the warranty.

Service is recommended every 12 months or 15,000km and Mazda’s ‘Service Select’ program sets maintenance pricing out to seven years, the lowest over that period being $352 and the highest $626, for an annual average of $459, which is reasonable but not exceptional for the category.

For comparison, a similarly specified Toyota C-HR averages $330 per workshop visit over the same period.