Ford Endura vs Mazda CX-9

What's the difference?

As much as I loved the Territory I have to say Ford’s Endura is a worthy replacement. This is an easy and enjoyable to drive, spacious, fuel efficient, safe SUV that’s great value with its big features list, long warranty and low servicing costs.

The sweet spot is the entry grade Trend as it get most of the equipment you'll find on the others, without paying more for bigger wheels or a sunroof.

The CX-9 is still a great option for families looking for a large SUV, even if it is starting to show its age as new rivals continue to launch with newer technologies.

That said, the availability of a luxury-focused six-seat configuration (Azami LE AWD) for the first time might be enough to convince some buyers to give it further consideration.

But for others who need the versatility of seven seats, this is still the CX-9 we’ve all come to know and love – but just a little bit better – particularly in its best-selling Azami AWD form.

Is seems there’s not a single photo out there of the Endura that actually shows this SUV as it truly looks when seeing it with your own eyes.

Profile images make it look like an SUV version of a Ford Mondeo, while front-on shots make it look big and tall like a Ford Escape on steroids. Watching the video that goes with this story will probably give you the most truthful view short of seeing one on the road for yourself.

It’s a good-looking SUV with tough styling at the front with a giant version of the grille worn by the whole Ford car family, to the more delicately designed tailgate.

There are three grades in the Endura range – the entry level Trend, the sporty mid-spec ST-Line and the Titanium at the top.

The ST-Line is the most recognisable thanks to its body kit, blacked out mesh grille and black roof rails. You can spot a Titanium by its sunroof and its bright-finish 20-inch alloy wheels.

So, what are the Endura’s dimensions? Well, at just over 4.8m long, almost 2.2m wide (including the wing mirrors) and a bit more than 1.7m tall the Endura is almost the same size as the beloved Territory, even the wheelbases are within 6.0mm of each other with the new SUV’s being 2.8m long.

Talking of the Territory, if you’re familiar with that Aussie SUV’s insides then you’ll feel at home in the cabin of the Endura because of the way the display is integrated into the dash.

Have a look at the interior images – how much does that look like the screen in the Territory? I’m not a big fan of the air vents either side of the screen, but the dash and the centre console are otherwise beautifully symmetrical in their placement of buttons and dials.

There are high-quality feeling materials in most places. Yes, there are some hard plastics such as on the glove box lid, but there are soft-touch plastics on the dash and also on the rear window sills where many carmakers seem to use what feels like recycled takeaway containers thinking you might not notice.

Oh, and then there’s the gear shifter, or as Ford calls it the ‘E-Shifter’. It’s a rotary dial for the automatic transmission, rather than a lever. It looks a bit alien but it feels like a premium piece of equipment.

The interior of the three grades are almost identical with all of them coming with the chrome effect trim lining the centre console and the glossy black plastic around the cupholders up front. The ST-Line has aluminium-face pedals and a perforated leather-wrapped steering wheel, while the Titanium gets illuminated metal front door scuff plates.

Really, the main difference to the interiors are the seats – the Trend has cloth upholstery, the ST-Line has a suede-like material with leather accents and the Titanium has part leather perforated seats. All upholstery is black.

As for paint colours, there are 10 to choose from including 'Agate Black', 'Blue Metallic', 'Baltic Sea Green', 'Burgundy Velvet', 'Ingot Silver', 'Oxford White', 'Ruby Red' and 'Stone Grey'.

Given its latest update is relatively minor, the CX-9’s exterior largely looks the same as before, which, depending on your point of view, is a very good thing. As far as we’re concerned, it certainly is.

That said, train-spotters will notice some differences, with the GT SP (new), Azami and Azami LE (new) grades getting a refreshed grille that’s slotted and available in two grade-specific finishes unlike the insert their carryover Sport, Touring and GT siblings still have. 

And aside from the GT SP, Azami and Azami LE’s new sets of 20-inch alloy wheels (again in grade-specific finishes), the only other exterior change is the Azami and Azami LE’s larger-diameter chrome exhaust tailpipe extensions. Sporty!

Inside, the CX-9 has more changes in store, headlined by the new ‘floating’ 10.25-inch central display all but the Sport and Touring get (they stick with 7.0- and 9.0-inch units respectively).

The new set-up is powered by Mazda’s latest multimedia system, which is certainly an improvement over its predecessor, and a much needed one at that.

Worth noting, touch is not an input method, with the rotary controller on the centre console the only option, which is actually great for safety, so we’re all for it.

The Azami and Azami LE also get new quilted Nappa leather upholstery, which looks and feels great, and adds to the overall high-quality theme.

Otherwise, it’s pretty much business as usual, which is great because the CX-9 has always had a well-designed interior. Yep, if it ain’t broke, don’t fix it.

The Endura is longer than a Hyundai Santa Fe and shorter than a Mazda CX-8. The thing is both of those SUVs have seven seats, while the Endura has five. The only seven-seater SUV in Ford’s range is the Everest, which is a big off-roader.

If you don’t need the extra row, then you may see it as a bonus because not having folding seats back there means you’ve got decent boot space – 602 litres up to the cargo cover.

Legroom is also good in the back. I’m 191cm tall and have about 40mm of space between my knees and the seat back, while headroom even in the Titanium with its panoramic sun roof is ample.

As for storage in the cabin, there are four cupholders - two in the front and two in the back. A bottle holder in each door (which are on the small side), there’s a big centre console bin under the armrest, a storage tray under the dash, another one in front of the shifter and a covered dash-top area.

All Enduras come standard with two USB ports, three 12-volt outlets and a 230-volt outlet.

Being an SUV that’s 5075mm long, 1969mm wide and 1747mm tall, practicality is arguably the most important thing for the CX-9, and with the option of six seats for the first time with the new Azami LE, it’s even more versatile.

All seven-seat grades have a 60/40 split-fold second row that manually slides and reclines the same as before, with only the Sport missing out on one-touch tumble operation, which makes accessing the 50/50 split-fold third row even easier, even if it’s still not graceful.

But the six-seat Azami LE is configured differently, given its second row has two captain’s chairs instead of a bench. That said, it operates in a very similar manner, just with power adjustment.

I still had around eight centimetres of legroom and four of legroom behind my 184cm (6'0") driving position, while the large transmission tunnel that’s a foot-space issue in seven-seat versions... isn’t.

One key difference with the very roomy and comfortable Azami LE is it only has four top-tether child-seat anchorage points, while all other grades have five thanks to their extra seat. Either way, four ISOFIX child-set anchorage points are split across the second and third rows.

Alternatively, the third row can be used by adults on shorter journeys, although they won’t have a lot of space to enjoy. Again, I'm 184cm tall and it’s tight back there, with no headroom or legroom on offer, but children will, of course, fare much better.

The CX-9’s boot is still pretty usable with all three rows in action, with 230L of cargo capacity available, but you can stow the two rear seats to get 810L in total.

And if you want maximum cargo capacity, the middle seats can also be folded, but not in the Azami LE, annoyingly.

Either way, the CX-9 doesn’t have a load lip but does have a flat floor, so loading bulkier items is a cinch, while two bag hooks and four tie-down points are on hand for securing loose items if they can’t fit in the double map pockets on the front seat backrests.

There are two cupholders in the third row, another two in the second row’s fold-down armrest (seven-seater versions) or large centre console (Azami LE), and another two in the first row’s larger centre console, while the front and rear door bins can also take bottles – and other knick-knacks.

All grades get USB ports in the first row, while the Touring and above also have them in the second row, and the GT and above also feature them in the third row. It’d be nice if there was no differentiation, though.

The CX-9 has become more expensive, with some grades up a little, while others are up a lot. The range now starts from $45,990, plus on-road costs, and reaches $73,875 (see pricing table below), but there is more standard equipment now.

Either way, two new grades have joined the now-comprehensive CX-9 line-up, bringing the total to six, with the new GT SP slotting in above the mid-range GT but below the previously flagship Azami, which is now bettered by the new Azami LE.

The entry-level Sport and Touring round out the line-up, with each grade coming with front-wheel drive as standard, although all-wheel drive is an expensive $4000 option for all but the Azami that instead asks for a $4435 premium, and the Azami LE which gets it as standard.

Features-wise, the Sport gets dusk-sensing LED headlights, rain-sensing wipers, 18-inch alloy wheels, push-button start, a 7.0-inch central display, satellite navigation, Apple CarPlay and Android Auto support, digital radio, a six-speaker sound system, a head-up display, three-zone climate control and black cloth upholstery.

While the Touring has the same 18-inch alloy wheels, it steps up with keyless entry, a 9.0-inch central display, paddle-shifters (new), power-adjustable front seats with heating, and black leather upholstery.

The GT goes even further with 20-inch alloy wheels, a hands-free power-operated tailgate, a sunroof, the aforementioned 10.25-inch central display (new), a 12-speaker Bose sound system, a wireless smartphone charger (new) and heated outboard middle seats.

As its name suggests, the new GT SP is the sportier version of the GT, adding a unique black finish to its 20-inch alloy wheels and side-mirror caps as well as burgundy leather upholstery and red stitching for just $500 more.

Meanwhile, the Azami has 20-inch alloy wheels with a bright finish (new) as well as adaptive LED headlights, LED daytime running lights, a 7.0-inch multifunction display, a heated steering wheel and 'Pure White' or 'Walnut Brown' quilted Nappa leather upholstery (new).

And finally, the new Azami LE mimics the Azami but replaces its middle bench with two power-adjustable captain’s chairs with heating and cooling plus a dedicated centre console, so six seats in total instead of the usual seven.

Also of note, the CX-9 has a new metallic paintwork option: 'Polymetal Grey', which helps it stand out from the crowd.

For reference, the CX-9’s rivals include the soon-to-be-replaced Toyota Kluger ($44,850 to $68,574) and the recently launched facelifted Hyundai Santa Fe ($43,990 to $61,660) and new-generation Kia Sorento ($45,850 to $63,070).

2021 Mazda CX-9 pricing before on-road costs

The Endura has a 2.0-litre turbo-diesel four-cylinder engine making 140kW of power and 400Nm of torque. That torque peak comes in low at 2000rpm which is where it’s most useful for towing and accelerating off the line.

Braked towing capacity for the Endura is 2000kg.

All Enduras have an eight-speed automatic and you can choose between front-wheel drive or all-wheel drive.

All CX-9 grades are powered by a carryover 2.5-litre turbo-petrol four-cylinder engine, which produces 170kW of power at 5000rpm and 420Nm of torque at 2000rpm.

A six-speed torque-converter automatic transmission is standard, and again, you get the option of front- or all-wheel drive for all grades but one, the AWD-only Azami LE.

If you’re after a diesel-powered seven-seater, Mazda also has the similarly sized CX-8 in its line-up, but it still doesn’t offer a hybrid option in any of its SUVs, even though many rivals are moving in that direction, including the aforementioned Kluger, Santa Fe and Sorento.

The diesel engine and the eight-speed auto transmission make an efficient team with claimed fuel economy for the front-wheel drive and all-wheel drive being the same at 6.7L/100km over a combination of open and urban roads.

The launch saw me drive the Endura in Trend FWD, ST-Line AWD and Titanium AWD and the trip computers were reporting a couple of litres more than this, but this would certainly be because of the winding, hilly country roads, and the driver.

The Endura has a 64-litre fuel tank.

According to the official combined fuel consumption figures (ADR 81/02), FWD variants of the CX-9 sip 8.4 litres per 100km, which isn’t too bad for a petrol-powered large SUV that weighs just shy of 1900kg. Claimed carbon dioxide (CO2) emissions are 197 grams per km.

And given they weigh a whisker more than two tonnes, AWD versions of the CX-9s drink a slightly higher 9.0L/100km and emit 211g/km.

We covered 188km in the Azami AWD and Azami LE AWD at the CX-9’s launch and recorded 11.5L/100km after primarily driving on country roads and highways.

While that figure is nearly 30 per cent higher than Mazda's claim, it’s not outlandish considering the type of vehicle the CX-9 is. Either way, results will vary.

For reference, AWD variants have a slightly large fuel tank (74L) than their FWD counterparts (72L), but they all take more affordable 91RON petrol at minimum.

There’s lots of good news here. The diesel engine is quiet. The cabin is well insulated. Both of those combined saw me on one occasion press the start button not realising the engine was already running. That was in the FWD Trend grade, too. The ST-Line and Titanium have even better levels of insulation.

Steering is excellent – it’s weighted well, accurate, and it’s easy to turn the steering wheel in car parks or in three-point turns.

The ride is comfortable in all grades, but most of all in the Trend and Titanium, while the ST-Line has firmer sports suspension. But that makes it the most fun to drive in the corners where it handles impressively well for a 4.8m long SUV.

Visibility all-round is also outstanding. The side windows are large, the windscreen feels expansive with pillars that don’t get in the way, the dash is low and you sit quite high. While you are high up, the Endura doesn’t feel like a truck to drive. And that goes for the engine too, I’ve already mentioned how quite it is, but it’s smooth as well.

The engine could do with more grunt, though. There were times climbing hills in the overtaking lane that a bit more oomph would have made me feel a little less concerned that we weren’t going to make it past that semi-trailer before his lane ran out.

That was with two people on board and a couple of bags. The Trend FWD is the lightest at 1976kg while the Titanium AWD is 100kg heavier. That’s pretty heavy. The heaviest Mazda CX-9 (a bigger SUV with seven seats) for example weighs 1924kg. I wonder how the Endura would go fully loaded up with family and holiday gear, plus a boat on the back?

AWD or FWD? Well, they both use the same amount of fuel, so it just comes down to, can you afford it?

The FWD Trend I drove struggled for traction under harder acceleration from a standstill. The AWD ST-Line and Titanium I tested had no issues with traction at all. An AWD Trend is where I’d put my money.

Keep in mind the Endura isn’t an off-roader. The AWD system helps in the wet and on gravel, but its lowish ground clearance will prevent it from climbing anything more adventurous than a gutter. Unladen the AWD Endura’s belly hangs 193mm off the ground, while the FWD’s ground clearance is 186mm.

As far as large SUVs go, the CX-9 is one of the better ones to drive. It’s certainly not confused; it knows what it needs to do and does it well.

The engine is properly punchy down low, serving up plenty of initial torque, so much so that you rarely need to chase its top-end power. In that way, it’s very diesel-like, despite being petrol. Needless to say, acceleration is surprisingly brisk. Not bad, then!

And the transmission it’s matched to also does its job well. Gear changes are pleasingly smooth, if not quick, while it's receptive to heavy applications of the accelerator, kicking down a ratio or two with little hesitation. Yep, don’t bother with its Sport mode.

The CX-9 also rides pretty well thanks to its independent suspension set-up, which consists of MacPherson-strut front and multi-link rear axles with passive dampers. Indeed, the kids aren’t going to be upset when they’re onboard.

Again, we mainly drove on country roads and highways, but it proved to be comfortable, particularly at high speed. And even during those rare, in-town, low-speed moments, it still impressed, on lower-quality roads or not.

And while the CX-9’s electric power steering is well-weighted, some buyers might be left wishing it was a tad lighter, especially when parking, but that’s more about personal preference than anything else.

What is more universal, though, is the system’s lack of feel. Obviously, we’re not dealing with a sports car here, but a little communication through the wheel wouldn’t go astray, particularly on a twisty road.

Speaking of which, the CX-9 handles its mass pretty confidently around a corner. That said, while it is relatively tied down, it still regularly exhibits a fair degree of body roll to remind you that you’re dealing with a large SUV.

ANCAP awarded the CX-9 its maximum five-star safety rating in 2016, and despite the test occurring nearly five years ago, its results still stand.

Needless to say, the game has moved on, with the Santa Fe and Sorento recently resetting the standard, while the Kluger is soon to follow suit.

The CX-9 does, however, get front and side airbags as well as curtain airbags that cover all three rows, whereas the Santa Fe and Sorento only cover the first and second rows.

All grades of the CX-9 also get front and rear autonomous emergency braking, lane-keep assist, blind-spot monitoring, rear cross-traffic alert, adaptive cruise control with stop and go functionality, traffic sign recognition, high-beam assist and driver attention alert.

A reversing camera and rear parking sensors are also standard in all grades, but the Touring and above add front parking sensors, while the Azami and Azami LE also get surround-view cameras.

The Endura is covered by Ford’s five-year/unlimited kilometre warranty. Servicing is recommended every 12 months or 15,000km and is capped at $299 for the first four services.

As with all Mazda models, the CX-9 comes with a five-year/unlimited-kilometre warranty with five years of roadside assistance, both of which are average when compared to Kia’s market-leading seven-year terms with ‘no strings attached’.

Service intervals are 12 months or 10,000km, with the distance on the shorter side, although capped-price servicing is available for the first five visits, costing $2022 in total at the time of the writing, which is very reasonable.