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Genesis GV60 2027 review: Magma – Australian first drive | BMW iX3 rival tested

Likes

Immense performance
Sophisticated cabin
Cool and clever technology

Dislikes

Expensive for an emerging brand
Very close to the (cheaper) Hyundai Ioniq 5 N
Safety systems still need better calibration
Stephen Ottley

Contributing Journalist

13 min read

Genesis has been in Australia for seven years, which in car industry terms is ancient (given the rapid pace of new arrivals). But the Hyundai-owned luxury brand has yet to make a real dent on challenging the likes of BMW and Mercedes-Benz and is now facing growing threat from the likes of Zeekr and Omoda-Jaecoo.

So it has opted for the tried and tested method of appealing to Australian customers - more performance. Australians have always had a soft spot for the likes of BMW M and Mercedes-AMG, so Genesis is hoping its new performance sub-brand, dubbed Magma, will help give it a sales boost as well as an image enhancement.

The Genesis GV60 Magma has just arrived in Australia and is the first member of what is planned to be an entire family of Magma halo vehicles. 

Read More About Genesis GV60

An electric performance small SUV is an unusual choice for a hero model, but there are some good reasons why this has potential and why it makes sense to be the first Magma offering. And both those reasons are largely the same, because the GV60 Magma is based on the same underpinnings and features and much the same powertrain as the Hyundai Ioniq 5 N and Ioniq 6 N. 

Just like Hyundai N has three core elements - Corner Rascal, Racetrack Capability and Everyday Sportcar - Genesis has created a trio of pillars for Magma. These are Design: Unspoken Dominance, Driving Sensation: Captivating Control and User Experience: Sharpened Immersion. 

Or to put it another way - slightly different, but fundamentally the same premise given the shared mechanical DNA. But Genesis has definitely put its own spin on it, so read on to find out if Magma is hot or not.

@carsguide.com.au How hot is the 2027 Genesis GV60 Magma performance EV? It might share a lot with the Hyundai Ioniq 5 and 6 N, but this electric sports beast is also gunning for the Porsche Macan! #genesis #GV60magma #ev #cartok #fyp ♬ original sound - CarsGuide.com.au

Genesis GV60 2027: Magma

Engine Type
Fuel Type
Fuel Efficiency
Seating 0
Price From $130,000

Price and features – Does it represent good value for the price? What features does it come with?
7 / 10

Of course, the commonality between the Hyundai pair and the Genesis means pricing the GV60 Magma is a challenge. 

It needs to be more expensive to cover its high level of equipment and finishes, but can’t be too much more expensive or customers are likely to stick with the Hyundai options.

The Hyundai Ioniq 5 and 6 N already cost $115,000, before on-road costs, which make them amongst the most expensive Hyundai’s ever offered in Australia. But Genesis is still a new-ish brand to Australian buyers, so it can’t charge significantly more, even if it does offer more luxury. Which is why the asking price of $130,000 feels like Genesis has hit the sweet spot.

At least for the car itself, but it leaves it in an isolated position in the broader market because there are no direct like-for-like, dollar-for-dollar rivals. There are several powerful, electric SUVs, such as the BMW iX3 and Tesla Model Y, but none are quite as performance focused as the Magma… except for the Hyundais.

For the asking price you get a unique bodykit for performance and visual differentiation from the standard GV60. There’s also 21-inch alloy wheels wrapped in Pirelli high-performance tyres.

Other Genesis-specific inclusions are suede and leather appointed seats, suede headlining, leather-appointed dash and door trims, a 10-way power adjustable driver’s seat, heated and ventilated front seats, remote start, fingerprint recognition, the brand’s Digital Key 2.0, a head-up display, connected car services and a 17-speaker Bang & Olufsen sound system.

Design – Is there anything interesting about its design?
7 / 10

The GV60 is somewhat of the ‘odd one out’ in the Genesis line-up, with its more aerodynamic shape giving it a distinct visual separation from its bigger SUV siblings, the more upright GV70 and GV80.

But like any self-respecting performance brand, Genesis has given the Magma version some major design upgrades to give it a more aggressive and dynamic look. In keeping with its ‘Unspoken Dominance’ pillar, the design team have added a new 'Magma signature' three-hole bumper plus a redesigned lower front bumper that improves air-flow and track-inspired, aerodynamic canard wings on the sides. 

There are new wheel arches and side skirts, which also have the three hole design element, that help accentuate the stance along with the new 21-inch alloy wheels.

Finally, the look is completed with a new rear bumper design and the unmissable rear wing. You could certainly argue the wing is a bit over-the-top but it completes the look and gives the GV60 Magma a purposeful appearance - even when standing still.

Inside has some obvious similarities to the Hyundai duo, namely the basic layout of the cabin, but there are some key differences to separate them.

The most obvious change is the overall higher level of design and finish, with the Magma featuring a lot of leather and suede, offset by contrasting Magma-orange stitching - with white stitching available as an option. The sports seats are a particular highlight, finished in a combination of leather and suede with the specific Magma stitching pattern.

Then there’s the new, unique, steering wheel and instead of the blue and red ‘N’ buttons, Genesis has included a multi-function ‘Magma’ rotary dial/button and a ‘Boost’ button that allow you to adjust the various drivetrain modes (more on those later).

Overall, despite some similarities, the more premium materials and finish certainly lifts the GV60 Magma over its Hyundai relations.

Practicality – How practical is its space and tech inside?
8 / 10

The other glaringly obvious difference inside the cabin between the Hyundai pair and the Genesis is the latter’s signature 27-inch wide OLED multimedia display. Unlike many other vehicles that house two smaller screens in a single housing, Genesis offers an uninterrupted 27-inch display in high-definition.

It looks properly premium (especially when the map or other displays blend into the instrument section) and further accentuates that this is a luxury vehicle, even if much of the functionality is the same.

Accessing the Magma is possible either via the standard key fob or the latest generation Digital Key 2.0, which is able to be stored on your smartphone and even shared with others remotely.

Aside from the premium leather and suede finish, the cabin is quite practical for a performance car, with good space front and rear for up to four adults in reasonable comfort.

Again, the shared underpinnings - also known as the e-GMP architecture - is the Hyundai Group’s bespoke EV base so it has been designed to maximise interior packaging and it shows here.

Even though Genesis likes to compare the GV60 Magma to the Porsche Taycan as a performance EV rival, the reality is it sits closer to Porsche’s Macan on price and offers similar interior space despite being slightly smaller overall and slightly lower to the ground.

Under the bonnet – What are the key stats for its engine and transmission?
9 / 10

While Genesis has done a nice job separating the GV60 Magma from the Hyundai twins visually and in terms of specification, where the three models converge is underneath.

That’s because the GV60 shares the same dual-motor electric powertrain as the N models. And that’s no bad thing because it makes 448kW of power and 740Nm of torque in its standard setting and can stretch to 478kW and 790Nm when you engage Boost Mode.

In addition to that there is also a Launch Control function that allows the Magma to sprint from 0-100km/h in just 3.4 seconds and the company claims it takes 10.9 seconds for it to reach 200km/h. The top speed is limited to 264km/h.

It also comes with Virtual Gear Shift, the Genesis version of Hyundai’s N e-shift, which simulates gears by creating a false ‘rev limit’ so you can tap the paddles on the steering wheel and feel like you’re changing gears even though it has a single-speed transmission.

2027 Genesis GV60 Magma
2027 Genesis GV60 Magma

Efficiency – What is its fuel consumption? What is its driving range?
8 / 10

The Magma has the same 84kWh battery with what it calls High-Performance Battery Control (or what Hyundai calls N Battery) which are specialised heating and cooling systems designed to ensure the GV60 can withstand racetrack hot laps, as well as spirited on-road driving. This is a key selling point for the Magma, as it allows for extended high-intensity driving, which would otherwise drain the battery too quickly to limit any meaningful track use.

Not that Genesis is pitching the Magma as a ‘track car’ as that’s the domain of the Hyundai pair, but even for on-road driving in the dynamic settings having the battery capable of adapting to the different driving conditions is worthy of note and shows the evolution of the technology.

2027 Genesis GV60 Magma
2027 Genesis GV60 Magma

Overall, the range is rated to 425km, which is good for a performance EV but the low 400 kay range is starting to look a little low these days by broader EV standards. It’s also less than the Ioniq 6 N and 5 N, mainly because the Magma bodykit adds more drag and the extra luxury adds more weight.

In terms of charging, the key detail to know is, with the 350kW charger, you can go from 10 to 80 per cent charge in as little as 18 minutes, according to Genesis’ claims.

And despite being the performance hero, it remains an EV at heart, so it is equipped with vehicle-to-load (V2L), which allows you to draw 200V of power from the battery to power small electrical devices if you need; which is not something many performance cars can claim to be capable of.

Driving – What's it like to drive?
8 / 10

One of my personal favourite elements of high-performance EVs is their duality. On the one hand they can offer immense speed and power, but at the same time they can glide along in near-silence. Even the best adjustable drive modes in an internal combustion engine hero model can’t match it for the sheer breadth EVs can manage.

The GV60 Magma very much defines this dual personality of performance EVs.

It is especially quiet, with changes from standard GV60, including insulating glass, active noise control, extra gear meshing and more, to ensure it is quiet and refined inside the cabin. Driving it in its Comfort setting is a very relaxed and quiet experience, which is just what you should expect from a $130K luxury SUV.

But once you get out of the city and onto some winding country roads, as we did on the outskirts of Canberra, this is where the Magma is designed to shine. Unlike Hyundai’s N models which are deliberately designed for track use, Genesis says Magma is more of a grand tourer, focused on spirited on-road driving.

So, when you find a road you like, you can select one of the more dynamic drive settings - GT, Sprint or MY (personalised) - and turn on the Virtual Gear Shift (VGS) and virtual sound (which is a single, V6-inspired engine simulation) and have some fun.

Much like the Ioniq N pair, the GV60 Magma is a technological tour de force.

Typically, too much interference tends to dull modern performance cars, leaving the driver feeling more like a passenger. But that’s not the case here, because despite all the technology, or rather because of the way it is deployed, it’s a lot of fun to drive.

That is perhaps the most important element Genesis has taken from Hyundai, even more than the hardware or software, is making an engaging performance car. 

Building a ‘fast car’ is easy, but building one that is enjoyable to drive is much harder and that sums up the GV60 Magma.

Warranty & Safety Rating

Basic Warranty:
0 years/- km warranty
ANCAP Safety Rating:
-
ANCAP logo

Safety – What safety equipment is fitted? What is its safety rating?
8 / 10

As you should expect from a premium vehicle, the GV60 Magma comes generously equipped with safety equipment, passive and active.

For starters there are 10 airbags, including a centre ‘bag between the front passengers, so all occupants are covered. There’s also ISOFIX points for the rear outboard seats, impact sensing auto unlocking doors and even a projected path light when reversing to warm pedestrians, on top of the surround view parking cameras.

Then there’s all the active safety features, which include autonomous emergency braking (AEB), driver attention warning, blind-spot collision avoidance, blind-spot view monitoring, intelligent speed limit assist, lane keeping assist, rear cross-traffic alert, smart cruise control and safe exit assist.

2027 Genesis GV60 Magma
2027 Genesis GV60 Magma

However, while it may possess all the systems expected in a modern car, unfortunately there are still too many beeps, especially without a clear reason why it is beeping. This is an area where the entire Hyundai Motor Group, including Kia, can do a better job of integrating and calibrating the safety technology to make it seamless.

The GV60 was crash tested by ANCAP in 2022 and received a maximum five-star rating, which remains valid today.

Ownership – What warranty is offered? What are its service intervals? What are its running costs?
8 / 10

Despite being in the market for more than a decade, Genesis is still finding its feet in Australia. Having started with a ‘Studio’ concept in the Sydney and Melbourne CBDs and finding that a challenging way to sell cars, the brand has been expanding its reach with more conventional dealerships.

There are now eight showrooms, or Showcases as the brand prefers to call them, and four service centres - one each in Sydney, Melbourne, Brisbane and the Gold Coast. So there is still clearly some work to do for the brand to have a truly national reach.

But while it may be behind its rivals when it comes to physical location, they try to make up for it with customer care. 

2027 Genesis GV60 Magma
2027 Genesis GV60 Magma

The GV60 Magma is covered by the brand’s standard five-year/unlimited km warranty but owners also get 10 years of roadside assistance.

They also get complimentary servicing for the first five years, with intervals scheduled every 15,000km or 12 months.

And while the brand is expanding its footprint it is sticking with its ‘Genesis to You’ program that will see a service team member come to a location of your choosing - home or office - and give you a loan car while they take yours away for a service.

So you don’t even need to live near the service centres, Genesis will do the pick-up and drop-off for you. It may sound like a small detail but it should make ownership a much easier proposition.

Verdict

An electric SUV is certainly an unconventional choice for a halo model, and is unlikely to be a big seller, but that’s not really the focus for Genesis. Instead, the arrival of the GV60 Magma means something bigger for the brand.

It’s a clear sign of intent from Genesis that it means business with Magma and has a long-term plan for Australia and taking on the likes of BMW M and Mercedes-AMG.

But, as for the car itself, it’s undoubtedly a very nice proposition, with some genuine performance potential and an engaging driving experience - even if it is thanks to technology rather than simple mechanics.

To dismiss it as simple a ‘luxury Hyundai’ would be doing it a disservice, too, as it offers not only a more premium package but overall a different driving experience. It’s less outrageous than either the Ioniq 5 N or 6 N, but still outrageously fast.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Stephen Ottley

Contributing Journalist

Steve has been obsessed with all things automotive for as long as he can remember. Literally, his earliest memory is of a car. Having amassed an enviable Hot Wheels and Matchbox collection as a kid he moved into the world of real cars with an Alfa Romeo Alfasud. Despite that questionable history he carved a successful career for himself, firstly covering motorsport for Auto Action magazine before eventually moving into the automotive publishing world with CarsGuide in 2008. Since then he's worked for every major outlet, having work published in The Sydney Morning Herald, The Age, Drive.com.au, Street Machine, V8X and F1 Racing. These days he still loves cars as much as he did as a kid and has an Alfa Romeo Alfasud in the garage (but not the same one as before... that's a long story).
About Author
Disclaimer: The pricing information shown in the editorial content (Review Prices) is to be used as a guide only and is based on information provided to Carsguide Autotrader Media Solutions Pty Ltd (Carsguide) both by third party sources and the car manufacturer at the time of publication. The Review Prices were correct at the time of publication. Carsguide does not warrant or represent that the information is accurate, reliable, complete, current or suitable for any particular purpose. You should not use or rely upon this information without conducting an independent assessment and valuation of the vehicle.
Pricing Guide
$130,000
Lowest price, based on CarsGuide listings over the last 6 months.
For more information on
2027 Genesis GV60
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