Genesis is ready to step up - both metaphorically and literally.
The Hyundai-owned luxury brand has reaffirmed its plans to introduce an all-new sports car based on the Magma GT concept, unveiling an updated version of the two-door it first showed off in November 2025.
The reveal came at the famous 24 Hours of Le Mans race in France, where Genesis is competing for the first time, making it the first South Korean brand to take part in the iconic endurance event.
This is all part of a wider Genesis strategy to elevate the brand from its current place on the fringe of the luxury market, to a genuine rival to BMW, Mercedes-Benz and Porsche - which are racing at Le Mans.
Genesis is remaining tight-lipped on the technical specifications of the Magma GT, as it is being developed in parallel with an entry into the GT3 racing class. This means Genesis will work with the Hyundai Motorsport division to ensure the Magma GT road and race cars are capable of taking on the established sports car names.
A concept of the potential new racing version was also unveiled alongside the road car.
“The Magma GT Concept and Magma GT3 Concept represent two distinct yet connected expressions of Genesis performance,” said Luc Donckerwolke, Chief Creative Officer of Genesis. “The Magma GT Concept embodies our vision of luxury and athleticism on the road, while the Magma GT3 Concept translates that philosophy into the race environment, where every element is driven by performance, efficiency, and purpose. Together, they demonstrate how Genesis is exploring the full spectrum of high performance—from refined grand touring to uncompromising motorsport.”
While the road and race cars can have different specifications, one possible solution for the Magma GT production car would be a detuned version of the V8 engine found in Genesis’ Le Mans Hypercar entry. A turbocharged V6 engine is also an option, as Genesis has declared it will be a mid-engine, two-seat car, so a smaller engine may be a possibility - at least in the road car.
The new concept reveals an interior for the first time, with Genesis opting for a ‘twin-cockpit’ layout that the company says is “centered around an analog instrument cluster inspired by motor racing timekeeping instruments and complemented by tactile controls that emphasize precision and engagement.”
José Muñoz, President and CEO of Hyundai Motor Company, said Genesis’ move into motor racing, in particular the Le Mans Hypercar class where it challenges Ferrari, Aston Martin and BMW, as well as others, is designed to elevate the brand’s standing and help accelerate its growth.
“Genesis has grown faster than any other luxury automotive brand and we’re thrilled to be competing in the world’s toughest endurance race where we’ll be able to validate our performance under pressure,” he said. “We’re humble but we’re hungry and we know there is hard work ahead. We’re bringing lessons from the track to our Magma performance vehicles and in how we run the business. In a 24-hour race where anything can happen, the team needs to be seamless in how we support each other and find creative solutions to win. It’s a perfect analogy for how we’re managing uncertainty and focused on delivering exceptional vehicles, technology and service for our customers.”
Timing for the Magma GT to hit both the showrooms and the racetrack isn’t confirmed, but likely won’t happen until 2028 at the earliest. In the meantime, Genesis is set to launch its first Magma product in Australia next month, with the GV60 Magma set to go on sale in July.
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