Denza B8 vs Kia EV9

What's the difference?

The Denza B8 6S is a luxurious and well-equipped entry into the upper-large SUV segment, with space, comfort and technology that make it a serious contender. Even in six-seat form, it delivers strong family practicality and a level of kit that will appeal to buyers looking for something different in this space.

While the driving experience isn’t always fully convincing, particularly in terms of refinement and handling, its pricing and overall package do a lot of the heavy lifting.

On that basis, it’s a newcomer the established rivals will be wise to keep an eye on.

Whether you think the EV9 GT is an over-priced mistake or the logical next step for a brand looking to move up in the world will depend on your point-of-view.

Kia has certainly extended the appeal of the EV9 range, but possibly in the wrong direction. Certainly the wrong direction if the goal is to add significantly more sales.

A cheaper alternative to the $97,000 EV9 Air would likely be a more popular choice from the point-of-view of Australian families considering replacing their diesel-powered SUVs with something that doesn’t rely on the chaotic fuel market. 

But that’s not really who the EV9 GT will appeal to. Instead, from the point-of-view of someone looking at a more expensive European option, whether it be an Audi Q8 e-tron, BMW iX or something else, the EV9 GT may be appealing in a very different way - assuming that they aren't driven by what badge is on the front.

Kia has certainly evolved beyond its ‘cheap and cheerful’ image or buying primarily for its long warranty. These days Kia is a mainstream brand, but whether it has enhanced its reputation enough to attract buyers willing to spend more than $130,000 will be decided in the showroom.