What's the difference?
Large SUVs like the Toyota LandCruiser, Nissan Patrol and Land Rover Defender have dominated in Australia for decades now, however there’s now something new to shake up the segment.
BYD’s luxury spin-off brand, Denza, has launched in Australia with two plug-in hybrid (PHEV) off-road SUVs. The B8, which is the larger of the two, is on test here.
With three rows of seating, a bucketload of standard equipment and a jaw-dropping starting price, the B8 is being pitched as a PHEV alternative to the currently diesel-only LandCruiser 300 Series among other more premium alternatives like the Land Rover Discovery and Mercedes-Benz GLS.
We’ve already driven the B8 over in China and this is the first time we’re getting to test it out on Australian roads, so let’s see how it stacks up.
Kia’s newest addition is either an overpriced mistake or the logical next step for a brand looking to move up in the world.
It’s called the EV9 GT, and much like the many ‘GT’ variants that have gone before it, this one is packing plenty of performance. It’s also loaded with creature comforts, enough to push it into the same league as the luxury car establishment.
But it also takes Kia to new heights in terms of price, which were already pushing boundaries. And it comes at a time when electric vehicles are in hot demand, but at the other end of the price spectrum.
So is this the case of the right car at the wrong time, or simply the next step in Kia’s evolution?
The Denza B8 is an incredibly luxurious car that has a lot going for it, including three rows of seating, a 3.5-tonne braked towing capacity and an eye-popping price tag, but it's held back by its overall heft and cumbersome ride.
If you don’t absolutely need the third row of seating, the smaller B5 is arguably the better pick and while it’s also not perfect, it’s a very compelling package and you’ll be saving thousands of dollars in the process.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Whether you think the EV9 GT is an over-priced mistake or the logical next step for a brand looking to move up in the world will depend on your point-of-view.
Kia has certainly extended the appeal of the EV9 range, but possibly in the wrong direction. Certainly the wrong direction if the goal is to add significantly more sales.
A cheaper alternative to the $97,000 EV9 Air would likely be a more popular choice from the point-of-view of Australian families considering replacing their diesel-powered SUVs with something that doesn’t rely on the chaotic fuel market.
But that’s not really who the EV9 GT will appeal to. Instead, from the point-of-view of someone looking at a more expensive European option, whether it be an Audi Q8 e-tron, BMW iX or something else, the EV9 GT may be appealing in a very different way - assuming that they aren't driven by what badge is on the front.
Kia has certainly evolved beyond its ‘cheap and cheerful’ image or buying primarily for its long warranty. These days Kia is a mainstream brand, but whether it has enhanced its reputation enough to attract buyers willing to spend more than $130,000 will be decided in the showroom.