What's the difference?
There’s a new name in the luxury upper-large SUV segment and it’s one many buyers will be unfamiliar with. Enter the Denza B8, a brand positioned to BYD much like Genesis is to Hyundai, or Lexus to Toyota.
The flagship B8 6S leans heavily into luxury, space and rugged, squared-off styling, but the big question is whether it does enough to stand out against established heavy hitters like the Toyota LandCruiser 300 Series, Land Rover Defender and Audi Q7.
And then there’s the bigger question - do we actually need an XL SUV with a plug-in hybrid powertrain? More to the point, who exactly is this pitched at?
The lonely Cadillac Lyriq finally has some company, with the iconic US brand tripling its range down under with the launch of the much bigger Vistiq (which we've already tested) and this entry-level Optiq, which Cadillac describes as the gateway to its electric family.
It's a medium all-electric SUV with plenty of equipment and – depending on whether you see it as an established premium player or another newcomer brand – pretty sharp pricing.
Cadillac says it has the German big three in its sights with the Optiq, so how does it stack up?
The Denza B8 6S is a luxurious and well-equipped entry into the upper-large SUV segment, with space, comfort and technology that make it a serious contender. Even in six-seat form, it delivers strong family practicality and a level of kit that will appeal to buyers looking for something different in this space.
While the driving experience isnβt always fully convincing, particularly in terms of refinement and handling, its pricing and overall package do a lot of the heavy lifting.
On that basis, itβs a newcomer the established rivals will be wise to keep an eye on.
A taste test, but so far so good for the Cadillac Optiq, which is already my favourite model in the Caddy range. More space than you think meets a lovely cabin experience and a punchy powertrain.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.