Denza B8 vs BMW IX3

What's the difference?

There’s a new name in the luxury upper-large SUV segment and it’s one many buyers will be unfamiliar with. Enter the Denza B8, a brand positioned to BYD much like Genesis is to Hyundai, or Lexus to Toyota.

The flagship B8 6S leans heavily into luxury, space and rugged, squared-off styling, but the big question is whether it does enough to stand out against established heavy hitters like the Toyota LandCruiser 300 Series, Land Rover Defender and Audi Q7.

And then there’s the bigger question - do we actually need an XL SUV with a plug-in hybrid powertrain? More to the point, who exactly is this pitched at?

We’re in the new BMW iX3, the first production model to arrive on BMW’s Neue Klasse (new class) EV architecture. We’re testing the flagship 50 xDrive, and it begs the question: has BMW actually managed to make its next generation of EVs feel like a proper Bimmer? Buyers expect a lot from that badge when it comes to ride and handling, so does this electric SUV actually deliver?