What's the difference?
There’s a new name in the luxury upper-large SUV segment and it’s one many buyers will be unfamiliar with. Enter the Denza B8, a brand positioned to BYD much like Genesis is to Hyundai, or Lexus to Toyota.
The flagship B8 6S leans heavily into luxury, space and rugged, squared-off styling, but the big question is whether it does enough to stand out against established heavy hitters like the Toyota LandCruiser 300 Series, Land Rover Defender and Audi Q7.
And then there’s the bigger question - do we actually need an XL SUV with a plug-in hybrid powertrain? More to the point, who exactly is this pitched at?
Here’s a fun fact.
Audi has only ever offered two rear-wheel drive (RWD) production cars in its entire 116-year history… the spectacular R8 supercar and the electrifying e-tron GT.
Now there’s this, the Q4 e-tron – a small-ish medium-sized SUV electric vehicle (EV), and Audi’s overdue response to the BMW iX1 and iX2, Polestar 4, Volvo EX40, Mercedes EQA and, of course, the Tesla Model Y.
Overdue? It’s been in production since March, 2021, making it very, very late to Australia.
But, you know what? You might be very glad the local team waited, because this MY25 update might be the premium medium electric SUV to buy right now.
To find out, read on.
The Denza B8 6S is a luxurious and well-equipped entry into the upper-large SUV segment, with space, comfort and technology that make it a serious contender. Even in six-seat form, it delivers strong family practicality and a level of kit that will appeal to buyers looking for something different in this space.
While the driving experience isn’t always fully convincing, particularly in terms of refinement and handling, its pricing and overall package do a lot of the heavy lifting.
On that basis, it’s a newcomer the established rivals will be wise to keep an eye on.
Audi is famous for sticking doggedly to front-wheel drive and quattro AWD, but clearly, when it puts its mind to it, the few RWD machines it has produced over its 116 years have been exceptional.
While not as exciting as the R8 or as supersonic as the e-tron GT, the Q4 e-tron is an impressive machine. Thoroughly engineered and thoughtfully designed to be a friendly, refined, comfortable, safe and capable family SUV, it deserves to be on your shortlist.
With a couple of choice option packages, the base 45 seems remarkably complete, but there’s plenty to enjoy in the hot-shot 55 quattro as well. Either way, Audi seems to be on a winner.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.