What's the difference?
Timing is everything.
For instance, with all the bad publicity the man behind the brand is generating, right now might be the perfect time if you’re in the market for a Tesla Model Y alternative.
And that’s especially so if said alternative happens to be around the same price… such as the all-new Cupra Tavascan.
No, not an antacid for relief from indigestion, but the Volkswagen Group’s Spanish brand’s first medium-sized electric SUV.
Is it good enough to catapult Cupra into the big time in Australia?
Time to find out!
In 2023 Peugeot commands around 50 per cent of sales in Australia’s small (under 2.5-tonne GVM) commercial van segment with its Partner range, which offers a choice of wheelbase lengths and model grades.
The French marque has recently introduced its first fully electric variant to the Australian market called the e-Partner, even though this van has been on sale in Europe since 2021.
We recently put one to work for a week, which included loading it up to the max, to see how it compares to its petrol-powered sibling.
Like most Cupras, the Tavascan is affordable, stylish, practical, fun to drive and just that little bit different.
And it is clear the Volkswagen Group is trying hard to make the brand a success. That it can bring that formula to the medium EV SUV market with as much aplomb might just be enough to lure more than a few would-be Model Y buyers Barcelona’s way.
Definitely one to strongly consider.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
It’s a lot of money for a small commercial vehicle that’s well into its current model cycle in Europe, falls short on benchmark safety and requires convenient charging infrastructure to minimise inconvenience for owners. However, its emissions-free drivetrain is quiet and competent under load, with a range that should comfortably cater for the daily urban use small van operators typically require. Whether those positives outweigh the negatives, only a potential buyer can decide.