What's the difference?
Timing is everything.
For instance, with all the bad publicity the man behind the brand is generating, right now might be the perfect time if you’re in the market for a Tesla Model Y alternative.
And that’s especially so if said alternative happens to be around the same price… such as the all-new Cupra Tavascan.
No, not an antacid for relief from indigestion, but the Volkswagen Group’s Spanish brand’s first medium-sized electric SUV.
Is it good enough to catapult Cupra into the big time in Australia?
Time to find out!
Meet the IM6 Performance, “presented by MG”. And that last bit’s important, because while it’s marketed and sold by the Chinese mainstream player, it really is unlike any other MG going around.
Think of it as like a Lexus to Toyota, or an Audi to Volkswagen, with the Chinese brand going premium, and seemingly making a direct play for Tesla’s fan base. How so? Well, there’s only two models in IM line-up (sound familiar?) with the IM6 a rival for the Model Y, and the IM5 (which we’ve also tested) a competitor to the Model 3.
The IM6 is spacious, pretty sumptuous and ridiculously fast. And it offers up some features I’ve only ever really seen in high-end German metal. But it’s also got some quirks.
So, can MG run with the big dogs of the premium car world with the IM6 Performance? And should Tesla be worried? Let’s find out.
Like most Cupras, the Tavascan is affordable, stylish, practical, fun to drive and just that little bit different.
And it is clear the Volkswagen Group is trying hard to make the brand a success. That it can bring that formula to the medium EV SUV market with as much aplomb might just be enough to lure more than a few would-be Model Y buyers Barcelona’s way.
Definitely one to strongly consider.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
A super solid first outing from the IM brand. Don't let the pricing fool you, there is still bang for buck on offer in the IM6 Performance, even if it at times feels a bit too digital for my tastes.