What's the difference?
Timing is everything.
For instance, with all the bad publicity the man behind the brand is generating, right now might be the perfect time if you’re in the market for a Tesla Model Y alternative.
And that’s especially so if said alternative happens to be around the same price… such as the all-new Cupra Tavascan.
No, not an antacid for relief from indigestion, but the Volkswagen Group’s Spanish brand’s first medium-sized electric SUV.
Is it good enough to catapult Cupra into the big time in Australia?
Time to find out!
Jeep Australia's first plug-in hybrid, the Grand Cherokee 4xe, has arrived at a time when the company’s sales figures need a decent shot in the arm.
Though it’s seemingly spearheading a large and extra-large SUV hybrid push into the Aussie market, with the likes of a Toyota LandCruiser 300 Series hybrid on its way, the marque’s debut PHEV is only available here in the range-topping Summit Reserve spec, and only as a five-seater.
So, does the 4xe have enough of a jump on any large SUV hybrid rivals – including a rumoured but postponed Ford Everest hybrid – and is it enough to give the brand a much-needed boost?
Read on.
Like most Cupras, the Tavascan is affordable, stylish, practical, fun to drive and just that little bit different.
And it is clear the Volkswagen Group is trying hard to make the brand a success. That it can bring that formula to the medium EV SUV market with as much aplomb might just be enough to lure more than a few would-be Model Y buyers Barcelona’s way.
Definitely one to strongly consider.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
A wise man* once said "Being first can sometimes feel like being wrong" and perhaps that's how it is with the 4xe, but at least Jeep Australia is giving the large SUV hybrid realm a good ol' try.
* Former CarsGuide Big Kohuna, Glen Knowles.
The company's first plug-in hybrid, the Grand Cherokee 4xe, is not perfect by anyone's standards, however, it is a definite move in the right direction.
It's a quiet and refined drive, it retains the brand's renowned 4WD capability, and even its hefty price-tag likely won't dissuade Jeep loyalists from giving it a go.