Cupra Born vs Deepal S07

What's the difference?

The Cupra Born has so much going for it. An appealing price, long range, and super cool design chief among them.

I think the main thing holding it back will be that it doesn’t quite have the same out-and-out performance people have come to expect from a ‘hot hatch’ in the era of cars like the VW Golf R.

Importantly though, it delivers huge dollops of fun and driver engagement, something that's quite rare in the electric era.

The Deepal S07 has the makings of a great family friendly EV, but with some quirks that really need to be ironed out.

To stand out, any new brand should make a statement when it comes to design, and Cupra goes above and beyond to grab people’s attention.

It needs to, because Cupra is faced with the task of standing apart from its Volkswagen Group stablemates, especially the likes of Audi and Skoda.

One look at the Born, and it’s clear the brand has done an admirable job of separating its aggro hatch from the more tame Volkswagen ID.3 with which it shares its underpinnings.

I love its pugnacious face, which is designed to pierce air resistance in a similar fashion to the face of the Kia EV6, complete with its frowny light profile, bronze Cupra typeface, and dimples on the bonnet.

At the side, there’s the choice of almost Tesla-like sweeping aero designs for the standard 19-inch wheel option, or complex 80s rally-inspired wheels for the 20-inch Performance Pack hoops. The square beltline is perhaps the only spot where you can clearly see the Born’s relation to its ID.3 cousin, but I think the contrast flourish on the C-Pillar, which interrupts the roofline and makes it look more coupe-like, is a masterful touch.

This piece also wears a fishscale-like pattern, which is a motif that works its way through the entire car. In fact, the pattern is more than just theme-work for the Born specifically, but a deliberate pattern to interrupt plain plastics, which goes a long way to making sure no matter where you look, there’s a visual appeal to every corner of this car.

The inside continues this thoughtful and genuine ethos. Any area where a normal car would use a fake leather, or even plastic textured to look like leather, has been presented in a completely different way. The driver-focused instrument console, for example, is clad in a padded neoprene material, which is not only honest, but gives the interior a very modern look and feel.

The recycled seat materials offer a similar touch, and are comfortable in their bucket arrangement, too, and the neoprene finish continues here as a contrasting trim.

The colour palette is rich, with vivid blues, deep reds, a light smattering of tame silver rather than chrome, while the Cupra Bronze permeates to the car’s badges and highlights touches throughout.

This tone won’t be for everyone, and if you don’t like it, or the colour schemes, or even the car itself, that’s fine by Cupra. It wants to be controversial, and for a niche set of buyers, and says this contrast is the point of its design choices. If the amount of Borns sold before the car even landed is anything to go by, they’re on to something.

If you’re left a little underwhelmed from the bland same-sameness of so many new SUVs, I reckon you’d like the Deepal S07 in the metal. Because boring it ain’t.

It’s sharp and purposeful and full of lovely creases and angles, and it stands out on the road — especially in this 'Sunset Orange' colour.

Deepal says it was designed in Turin, Italy, but I'm not sure that matters much. I mean, being in Italy doesn’t guarantee design success – just look to the modern Lancia range for proof – but I guess it’s something for a newish Chinese brand to hang its hat on.

Inside, the design is lovely, too. I like the materials used, the extended dash and the size of the central screen (though it tilting towards you or the passenger is probably overkill). And the flat-bottom wheel is a nice touch.

I'd like to know where the air con was designed, though. It feels massively underwhelming on a piping hot Sydney day. The main outlet is at the bottom of the dash, which is perfectly positioned to chill absolutely nothing, and you can’t really change the direction of the vents, either. Or, at least, I couldn't figure out how to.

Thanks to the Born’s VW Group all-electric MEB underpinnings, which are designed to make the most of interior space, the Born is much bigger on the inside than you might assume.

Clever packaging means a tall roof, glasshouse window structure, and a significant amount of adjustability and comfort for the front seats, with the clever digital instrument panel which is distilled to a handful of elements, and rides atop the column itself, so it moves as the driver adjusts it to maintain visibility.

The large touchscreen is oriented toward the driver, and has nice clear easy to use elements, although it is unfortunate the volume, temperature, and fan speed controls are a touch-based panel, and not easy-to-operate dials.

The rear seat offers impressive room, even behind my own seating position, and there’s sufficient headroom for me also, at 182cm tall. The cool recycled trim and comfortable seats continue to the rear row, although this car’s main practicality downside also resides here.

Opting for either pack will remove the rear seat, instead providing you with an odd cutout between the rear seats, and a drop-down armrest with a ski-port behind. Very European.

The boot measures 385 litres (VDA) which is relatively large for a hatchback, and it offers a nice low floor, impressive considering the motor is mounted below on the rear axle, although there’s no additional frunk storage for the Born.

At just over 4.7m long and 1.9m wide, with a 2.9m wheelbase, the Deepal is a sizeable proposition, which means good passenger room and decent luggage space.

Starting at the boot, you’ll find 445 litres with the rear seats in place, but with the seats folded flat that number grows to 1385 litres. There’s a frunk up front, too, that holds another 125 litres.

In the back, the room is ample for full-size adults. When sitting behind my own 175cm driving position, I had more than enough knee and headroom to sit comfortably. 

There’s also a heavy pulldown divider that’s home to twin cupholders, and there are two more up front, and USB connection points galore. Bonus points for the back seat riders being able to adjust their own air temps, too.

It’s easy picking in the Deepal range, given there’s one model with just the one trim level, simply called the S07.

It’s currently $58,521 drive-away in NSW, or $53,900 before on-road costs. And that’s probably about right. You can get an entry-level Kia EV5 for $56,770, though with less range and kit, or the XPeng G6 Standard Range for $54,800, though that’s before on-road costs. The new Model Y is a bit of a jump, at $63,400 on the road.

For that you get 19-inch alloys, a fixed sunroof with a sun shade, LED lighting all around and a powered boot. 

Inside, there’s a giant 15.6-inch touchscreen that can swivel towards the driver or the passenger, wireless Apple CarPlay and Android Auto, a 14-speaker Sony stereo and wireless device charging.

There’s dual-zone air con, the seats (heated and ventilated up front) are trimmed in synthetic leather and there’s an interior camera with gesture control, so you can use a kind of sign language to take a photo, control the stereo or answer or hang up the phone. It's weird and makes you look like a turkey, which is why I used it once and once only, but you might like it.

The Cupra Born is interesting, in that it’s a rear-wheel drive hatchback. This provides both fun driving dynamics as well as a hike in efficiency, and in Australia, we get only the most powerful motor setup available.

This is a unit that produces a peak of 170kW under boost mode, and 310Nm of torque. This is approaching Golf GTI levels of power output, to give you an idea, although the Born is also some 400kg heavier, blunting its hot hatch potential somewhat.

The S07 is powered by a single 160kW/320Nm rear-mounted electric motor and it's rear-wheel drive. That’s enough output, says Deepal, to push the S07 to 100km/h in 7.9 seconds — not bad for a two-tonne-plus SUV.

The Born’s astounding 511km driving range is afforded by its enormous 82kWh battery, which is more like the size of battery you would see in a much larger vehicle such as a Kia EV6 for example.

Thankfully though it’s not all brute force via capacity, this car is also reasonably energy efficient, with an official rating of 17kWh/100km.

Not all EVs can hit the WLTP numbers due to many variables from wheel size, tyre composition, and even temperature management, but even enthusiastically driving the demo cars on our launch saw numbers between 17 - 23kWh/100km. Nothing outrageous by any means. 

Expect a more thorough evaluation of the Born’s range and efficiency when we’re able to test one for a longer period of time at a later date.

When it comes to charging, the Born’s DC charger maxes out at 170kW, allowing a 10-80 per cent top up time of roughly 30 minutes.

Meanwhile its AC inverter tops out at 11kW for a slow charging time of roughly six hours from 10 - 100 per cent.

The Born uses a Euro-standard Type 2 CCS charging connector. Unfortunately, there’s no V2L function this time around.

The 79.97kWh ternary lithium battery delivers a claimed driving range of 475km. It is, however, set up for just 92kW DC fast charging, which means going from 30 to 80 per cent will take just over half an hour. That’s at an appropriate DC fast charger, of course. Your 7.0kW AC home wallbox will take 11 hours, or eight hours if you can draw 11kW.

We’ve come to understand hot hatchbacks in certain terms, and these are defined by lightweight design, firm suspension, and over-sized engines in the front, usually driving the front wheels.

But the Born flips pretty much the whole formula upside down. It’s heavy, rear-wheel drive, not as powerful as perhaps it could be, and has comparatively forgiving suspension.

In fact, the Born has one of the most supple suspension tunes for an electric car in this price bracket, being much more comfortable and adept at absorbing rough conditions than a Model 3 or a Polestar 2 for example.

When it comes to power, it’s instantly responsive, as any EV should be, but in a straight line you won’t be outrunning even a base Model 3, or even a Golf GTI.

Whether it’s truly a hot hatch then will depend on how you define this concept, because so long as you don’t care about straight-line speed, the Cupra Born is an absolute blast.

Unexpectedly, this unusual formula works. The Born is a car with a completely different character to every other EV at this price. Rather than being tight and locked-down, the Born feels much more free and fun, with its ride and particularly its steering combining with the rear-drive push to make for a playful little car, with an organic feel to its feedback.

Again, unlike a lot of electric cars, the Born’s flexible approach to the road results in a car which demands much more from the driver. The traction control computer doesn’t conspire with the electric motors and brakes to sanitise the experience, this car will let you make mistakes within reason.

It’s possible to eke out a cheeky slide if you push it, for example, and the way the weight of the battery shifts the car around is more entertaining than unsettling, like it is in some small electric SUVs.

Even the regenerative braking is comparatively hands-off. It doesn’t have the single-pedal driving experience that some EV adopters are after, instead it will gradually taper speed off, relying on the driver to actually use the blended braking on the brake pedal itself, even when the car is set to the most aggressive ‘B’ mode. Again, this means the driver has to actually drive the car, jabbing the brakes in on sharp corners.

Binging, bonging safety systems aside, the Deepal S07's drive experience is relatively peaceful.

It can feel heavy, and isn't dynamically perfect through tighter bends, and even in the city the suspension - which does a good job ironing out most road imperfections - can clang over sharper, bigger stuff, especially if you're too enthusiastic with a speed bump.

But provided you're not asking too much of it on some twisting pass, and you're gentle enough over really big bumps, the S07 behaves much as you'd expect a big, wafty electric SUV might.

That is, with a smooth flow of power, steering that isn't overly direct, but not overly sharp either and with comfort the order of the day.

There are some annoying quirks, though, that would seem easy enough to iron out. The safety systems are often intrusive – and other Chinese brands can get them to be far less annoying – but I also found the tech and user interface annoying and fiddly, which again would be easy enough to fix.

Handing out a low score for a five-star ANCAP car seems harsh, but bear with me.

All the major bases are covered, the standard spec including auto emergency braking (AEB) with car-to-car and 'vulnerable road user' (pedestrian, backover, cyclist, motorcycle) detection, blind-spot monitoring, lane-departure warning, lane keeping assist and more. And there are front, front side (chest), side curtain and front centre airbags.

But the single biggest drawback of the Deepal experience has to be the most annoying, infuriating active (crash-avoidance) safety systems I’ve ever come across. Honestly, it has to be experienced to be believed.

For one, whenever I wear sunglasses it gives me an “occlusion” warning, which I genuinely had to Google, but that’s nothing compared to the driver attention monitor, which seems rigged to go off if you so much as blink, sending chimes binging and bonging throughout the cabin, increasing in number like a bomb about to go off.

And if you have to turn them off every time you get in, you have to wonder if they have any business being there at all.

So yes, it wears a maximum five-star ANCAP rating from assessment in January this year, but it’s a tree falling in the forest, kind of vibe, like if a car has every active safety system known to man, and you want to switch them off every time you get in, is it any safer than a car that doesn’t have any systems at all?

Cupra offers the Born with a five-year and unlimited kilometre warranty, as well as the choice of either a three- or five-year service pack. Interestingly, the three year pack, at $999, is the same price as it is for combustion vehicles in Cupra’s range, while the five-year pack is some $400 cheaper at $1590. Either way, this pack pricing isn’t outrageous when you break it down by annual cost, but many rivals in the electric space are offering free or very cheap servicing over the same period.

The S07 is covered for seven years or 160,000km, while the battery is covered for eight years or 240,000km.

Servicing is required every 12 months or 10,000km, and the brand’s capped-price servicing program covers the first seven services (or eight, if you include the initial 5000km check-in, which is free), for a total $2981.43 (or an average of $426 per paid workshop visit).