The all-new Toyota Corolla 2018 hatchback is here, and it has you in its sights.

Not literally. And not the car. Toyota, the brand that has been the number one seller in the country for the past 15 years straight, wants you to buy even more Corollas, because being the best-selling passenger car for the past few years in a row isn’t enough.

The story here, though, is that there’s less of a focus on fleet buyers, and more focus on everyday consumers. And to say that another way, the brand has pushed away from the base-model drive-away deal approach for the new Corolla, instead focusing on a higher-price-but-much-higher-spec way of thinking.

So, prices are up. There’s no base model equivalent anymore. And it comes loaded with equipment. Does that combination make the new-generation Corolla hatchback the best example of its type to date? Read on to find out.