The Volkswagen Golf. More than 33 million produced over 40 years and seven generations. It's not quite more popular than blue jeans, or the iPhone, but it's close. 

Actually, make that seven and a half generations, because this is Golf 7.5; as the name implies, a substantial mid-life upgrade of the current model.

VW claims more than 200,000 Golfs have been sold in Australia over the last 15 years, but the small-car premier league is currently led by the Hyundai i30, Mazda3 and Toyota's evergreen Corolla.

Despite its global heavy-hitter reputation, Golf battles with a group of tier-two contenders in the shape of the Honda Civic, Kia Cerato, and Subaru Impreza.

So, to raise the stakes and, it's hoping, sales, VW has injected new life into its hugely respected marquee player with a range of design tweaks and tech upgrades.