Ford Trucks 1948-1956

The story of the F100 and its many versions goes back to 1948 Ford when Ford in the USA released a new range of trucks.

They were Ford's first all-new post World War II vehicle designs. The different carrying capacities were clearly spelt out for buyers: F-1 for the half ton model right up to F8 for the bigger three ton rigs. 'F' meant nothing more than 'Ford' but the system made it very easy for buyers and users to quickly chose a truck for their needs.

Ford's objective was to beat Chevrolet, who was the then industry leader in light and medium duty trucks and make some much needed money for the financially impaired company. Buyers got their first look at the 'F' trucks in January 1948.

Sales brochure said the trucks had a 'million dollar cab', referencing the money Ford spent on making the cab a more hospitable place for the driver. It was significantly wider than previous models, allowing room for the driver and two passengers.

Interior appointments included full interior trim, sun visors and an ashtray. It does not seem a big deal now but in 1948 this was truck-luxury! Ford found that it had a real success on its hand and pushed hard for every sale.

By the time 1953 rolled around Ford was well on the way to besting Chevrolet with a redesign that set a benchmark. These trucks looked like trucks, yet were handsome and even more car-like inside. The sales blurb called it "driverized".

The concept of the multi-purpose "pick-up" was well and truly emerging. Ford also labelled the models F100, F250, F350 etc, and thereby led an industry naming trend. The 1953s debuted with the old flat head V8, but in 1954 the trucks got the latest OHV engines producing 130 hp. Later versions of the V8 were even more powerful with up to 175hp in the offing.

The fifty-fours came with a hugh chrome V8 badge right in the centre of the white painted grille. No mistaking that it sported a new motor! The 1953 to 1956 Ford trucks are the most coveted by collectors and the 1956 model, in particular, with its wrap around window, is the one everyone aims for.

By the mid 1970s Ford's 'F' range was the sales leader and immensely profitable for the company. And it still is in 2012.

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