BMW IX3 vs Volkswagen Tayron

What's the difference?

The BMW iX3 is a rarity in the market, a premium-feeling electric model that's not a whole lot dearer than petrol alternatives.

For those happy to trade some of the Tesla Model 3 and Kia EV6 GT's all-paw performance for a luxurious cabin, slick drive and badge cachet, the iX3 M Sport is a very attractive package. Until Audi's Q4 and Q6 e-tron arrive, the iX3 remains basically peerless in this part of the market.

No wonder, then, that BMW is Australia's third most popular electric car brand after Tesla and BYD. The vehicles capture everything the brand promises at a price that looks good on paper and better in the real world.

So, does the new Volkswagen Tayron 195TSI R-Line sink or swim? It's definitely swimming as it delivers a solid blend of features and comforts for families seeking a 'sometime' seven-seater. It's not yet on the podium as it doesn’t hit every mark. Purchase price and servicing costs may put some buyers off but it packs in a number of thoughtful, family-oriented features. Whether it will go on to become Volkswagen’s standout seven-seat offering remains to be seen, but it’s a capable, well-rounded option in the segment.

Now that we've seen the new X3, the current model is already dated. Not that it was a cutting-edge design at launch but there is precious little offensive about this mid-size SUV.

Fussy wheel designs, strange closed in grilles and clashing blue accents aside the iX3 M Sport remains a plenty handsome option as you approach.

Inside the cabin's shapes feel positively conservative next to BMW's latest efforts like the X2 and 7 Series but, in a way, this is no bad thing.

It's also nice that you can tailor this car's appearance to your liking without spending extra, the combination here rocks a nice blue paint with tasteful brown upholstery for a classy look.

You can have Oyster white leather or simple black and the paint colour palette is refined without being restrictive.

The Tayron has a robust silhouette but avoids tipping into boxy territory. Its long wheelbase is balanced well by the overall shape and the large 20-inch alloy wheels give it a planted, purposeful stance. It’s a pleasant-looking family SUV, though it stops short of being particularly distinctive. Beyond the illuminated Volkswagen badges (which are a genuine highlight and lend the Tayron some subtle Tron-like flair) the design is fairly unassuming.

Inside, the Tayron makes its strongest impression after dark. Multiple illuminated panels with galaxy-like patterns add depth and visual interest, giving the cabin a sense of atmosphere that’s largely absent in daylight. There’s a reassuring mix of soft-touch surfaces and materials throughout. Suede-like microfleece and leather elements are used generously, contributing to a cabin that feels well made.

The black headliner is a win when you have kids but interestingly for a top-spec grade, there is no sunroof. The R-Line leather steering wheel looks the part and feels good in hand but aside from the expansive digital displays, the cabin lacks a clear focal point. A little more personality would have gone a long way toward elevating the cabin space.

The BMW X3 was developed with family buyers in mind and that has paid dividends because it has an extremely practical cabin with lots of thoughtful storage.

Each of the four doors has a bottle holder and generously-sized pocked for extra storage. There are two cup-holders in the centre with a wireless charging pad, secure spot for the key fob and USB port in easy reach. You can slide a roller cover down to hide valuables.

Key driving controls are smartly grouped together around the iX3's unconventional gear selector. Here, you'll find the start/stop button along with hard switches for drive mode selection, stability control and exterior cameras.

Right next door is where the rotary 'iDrive' controller lives with yet more physical shortcut buttons. Including the extra option to easily interact with the multimedia system on the move is a refreshing delight that you don't see in so many touchscreen-heavy EVs. There's also a physical stack for HVAC and seat heating controls.

The 12.3-inch touchscreen is responsive and bright with BMW's slightly older system having a more conventional appearance than the latest software in the iX2. Apple CarPlay and Android Auto are wireless and still work flawlessly.

If there are some negatives, they would be some build-quality niggles. On the whole the materials are high quality and the car is well screwed together but the indicator stalks feel decidedly flimsy compared to BMWs of old and I noticed a rattle from the parcel shelf on the road.

The eight-way power adjust seats with tilt and under-leg extension are classic BMW, being sporty enough to hold you in but with enough padding to stay comfy. Though we will knock this car down for lacking power lumbar adjust.

Those in the back will be plenty comfortable even if they're taller than 180cm with ample head, leg and toe-room. There doesn't appear to be a major compromise to the floor height despite BMW stacking 10 lithium-ion modules beneath.

Vision out is excellent with an expansive glasshouse and full-length sunroof.

Amenities include two USB-C charge points, a third climate zone, fold-out armrest with pop-up cup holders and generous storage in the doors.

Fitting child seats should be pretty simple with doors that open wide, two sets of ISOFIX ports (that you can't lose the covers of) and three prominent top tether anchors in the recline-adjustable backrest.

The boot is large with 510L of space at a minimum that expands to 1560L if you fold the 40/20/40 split backrest flat. There's a sense of solidity in that process, too, with sturdy levers and components.

So sturdy that the retractable luggage cover is quite difficult to remove, especially for shorter owners. Other niceties include a single shopping bag hook, LED lighting and 12-volt socket in the back.

No BMW X3 comes with a spare tyre so that should come as no surprise. The iX3 instead has a tyre repair kit. There is underfloor storage in the iX3, though, which is the perfect place to store both charging cables — Mode 2 and 3 — that are included.

The Tayron’s cabin hits most of the right notes for a three-row family SUV. Space is strongest in the front and middle rows, with generous head and legroom accommodating taller passengers without issue. That said, the narrow centre armrest means the driver and front passenger end up quietly competing for elbow room on longer drives.

The electrically-adjustable front seats are the most comfortable place to be, particularly over distance. With heating, ventilation, massage and strong lumbar and under-thigh support, they reinforce the sense that this is the flagship grade.

Storage up front is more mixed. The door bins and glove box are on the larger side, but the centre console leans more towards tray than box. While the ‘hideaway’ dual wireless charging pads are a clever idea, accessing them means clearing whatever you’ve placed on the shelf above. A small drawer to the right of the steering wheel is a useful touch, though, and works well for a garage remote or wallet.

The second row is firmer and more bench-like, with seat backs that don’t offer much support in corners. Heated outboard seats are a welcome inclusion, but, much like the Tiguan Allspace, there are noticeable gaps of around 12cm between the seats and the doors. While the Tayron offers three top-tether anchor points across this row, fitting three child seats side by side would be challenging.

That said, amenities in the second row are plentiful. The transmission tunnel is relatively low, foot space is generous, and there’s no shortage of features to keep younger passengers comfortable. Map and device pockets, dedicated climate controls, two USB-C ports, retractable cupholders and manual sunblinds all feature. The sunblinds, in particular, are a road-trip essential when travelling with kids or a sleeping baby. The only frustration is that the climate and seat heating controls can occasionally lock, requiring access via the front touchscreen.

The third row is kid-coded because of the access and available legroom. There’s no footwell as the seat base sits fairly close to the floor, so knees are up. There are also no amenities aside from a single cupholder, so any novelty will quickly wear off even for younger kids.

Much of the Tayron’s functionality runs through the large 15-inch multimedia display, including climate control. The screen offers clear graphics and is mostly responsive, though some lag can occur on start-up. Built-in navigation is standard, along with wireless Apple CarPlay and Android Auto. CarPlay maintained a consistent connection and pairing was straightforward.

Practicality is rounded out by a well-shaped boot. With all seats in use, there’s 345L of cargo space which is enough for school bags and a grocery run. Fold the third row and capacity expands to 850L, which is better than several key rivals. The squared-off load area makes it easy to stack gear, and it comfortably swallowed a nine-year-old’s BMX bike and scooter without needing to fold the second row, which benefits from a versatile 40/20/40 split.

All grades come with a space-saver spare tyre, which is far preferable to a repair kit, and the R-Line adds a hands-free powered tailgate. Deep side pockets flanking the height-adjustable boot floor and a 12-volt socket round out a cargo area that feels genuinely family-friendly.

A hybrid version of the Tayron is expected later this year, but for now Volkswagen is launching the model with three petrol engines across three grades. We’re family-testing the flagship 195TSI R-Line, which sits at the top of the range and offers the most power, priced at $73,490, before on-road costs.

That places it towards the upper end of its immediate rivals. The Kia Sorento GT-Line and Skoda Kodiaq RS come in more affordably, at $66,290 and $69,990, respectively, while the Toyota Kluger Grande jumps well beyond at $85,135, before on-road costs.

On paper, the Tayron doesn’t dramatically out-spec its competitors, which means its value equation doesn’t immediately leap out. Particularly as it’s also more expensive than the Tiguan Allspace it replaces, which won’t thrill some prospective buyers.

That said, there is little to want for with the R-Line, which will soften the sting. The cabin is generously appointed, with 12-way electric front seats featuring three-position memory, heating, ventilation and a massage function. Upholstery is finished in Varenna leather, paired with a mix of suede-like microfleece and synthetic leather trims. Second-row outboard seats are heated, as is the R-Line leather steering wheel and a 30-colour ambient lighting system adds a noticeable lift to the cabin at night.

Technology plays a central role, with a large 15-inch multimedia display joined by a 10.25-inch digital instrument cluster and a colour head-up display. The system runs Discover Pro Max navigation and includes a voice assistant function, wireless and wired Apple CarPlay and Android Auto, Bluetooth connectivity and a 10-speaker Harman Kardon sound system covering AM, FM and digital radio.

Elsewhere, the R-Line includes a 360-degree camera system with a cleaning function, although image clarity is slightly underwhelming for a vehicle at this price point. Owners also receive a complimentary five-year subscription to Volkswagen’s 'GoConnect' app, which provides live vehicle status, location tracking, trip data, warning notifications and direct dealership communication.

Day-to-day practicality hasn’t been overlooked. There are manual sunshades for the second row windows, three-zone climate control, two 15W wireless charging pads, four USB-C ports, and two 12-volt sockets. A hands-free powered tailgate and a space-saver spare tyre round out a feature list that, while not segment-leading, is thorough and well considered.

In this case there isn't much under the bonnet except for electric gubbins. The single electric motor – that uses no rare earth materials – resides at the back and generates 210kW/400Nm.

Those outputs are fairly close to a petrol X3 30i, though of course this model is rear-drive only.

Thanks to the rapid response of electric motors, the iX3 M Sport can sprint from 0-100km/h in 6.8 seconds (claimed).

BMW has chosen to give the iX3 a long-travel progressive throttle pedal that makes grunt easy to meter out. However, the regenerative braking could do with a little more refinement.

There are two settings, 'D' — just like letting off the throttle in a combustion car — and 'B' which is quite strong. The blending between regenerative and physical caliper-on-rotor braking is vague, though, which can make low-speed moves a bit jerky.

For now, the R-Line sits at the top of the Tayron range and is the most powerful version available. It’s powered by a 2.0-litre, four-cylinder, turbo-petrol engine producing 195kW of power and 400Nm of torque, paired with a seven-speed auto transmission and all-wheel drive.

In isolation, and particularly against its key petrol-powered rivals, those figures stack up well. For everyday family duties, the combination feels suitably polished.

With a 2500kg braked trailer towing capacity, it's competitive for this segment and will be sufficient for many families towing medium-sized toys. That said, buyers coming from, or expecting, a Touareg replacement may notice the difference. The Tayron doesn’t match the larger SUV’s 3.5-tonne towing capability. And the larger capacity will be missed.

The iX3 M Sport's WLTP rating is a respectable but not groundbreaking 461km on the combined cycle. The reality is a little bleaker, our test car displaying 316km on its digital instruments at 100 per cent charge.

Going against what you might expect for an electric car, the iX3 was not very efficient in town, we initially saw 24kWh/100km on the read-out which is quite high.

It is better suited to a longer, steady-state run. Our regular 200km country and suburban test loop dropped the consumption to 18kWh/100km for a real-world driving range of 411km.

When it's time to bring the charge levels back up the iX3 will take on AC electricity at 11kW, for flat to full in seven and a half hours.

Public fast-charging caps out at 150kW (DC) though averages to 104kW over a 10-80 per cent session. This should take 21 minutes, says BMW.

We only observed a maximum of 101kW on a DC charger though the pylon did not appear to be performing at full energy with other vehicles having similar issues.

Some of the Tayron’s key rivals lean on mild-hybrid assistance to improve fuel efficiency, and on paper they offer an advantage in this area. By comparison, the Tayron 195TSI R-Line sticks with a conventional petrol powertrain, so its efficiency figures are largely in line with what you’d expect given its size, weight and performance.

Volkswagen claims a combined (urban/extra-urban) fuel cycle figure of 8.6L/100km for this grade. With a 58-litre fuel tank, that translates to a theoretical driving range of up to 698km. In real-world use, after a mix of longer highway driving and some urban running, I recorded an average of 9.3L/100km, which feels reasonable rather than surprising.

Efficiency is an important consideration for families, particularly in this segment and it will be interesting to see how the upcoming hybrid powertrain performs once it arrives. For now, the R-Line’s fuel consumption feels broadly consistent with its output, even if it doesn’t lead the class.

Despite no saucy straight-six, V8 or twin-cam four-cylinder there is an inherent 'BMW-ness' in the iX3 M Sport. The way it steers, accelerates and rides all match the brand's DNA.

It is not a plush SUV, with some firmness to the suspension even in Comfort mode on the adaptive dampers — this may have something to do with BMW's 40PSI front and 45PSI rear tyre pressure recommendations — but without ever being crashy.

Build up a little more speed, beyond 60km/h for example, and the body settles nicely with a solid, assured stance.

There's no evidence of suspension noise and road noise is very well insulated as well, even without the up-spec M Sport Pro's acoustically insulated glass. 

The steering is light in Comfort mode which makes it ideal for urban driving. It also has three turns lock-to-lock which is a lot for a sporty-ish BMW, however that is largely down to the improved steering angle. Without an engine or AWD system, the iX3 has a great turning circle of just 12.1 metres.

Moving things up a notch into Sport adds extra weight to the steering which helps judge the grip on good roads, which is pretty decent from the 245/45R19 Yokohama Advan Sport V107 tyres.

When you approach the limit, the iX3 is very secure but significant mid-corner bumps can unsettle the car, bringing its 2180kg tare weight (a 325kg penalty over the xDrive20i) sharply into focus. Pull it back a touch, though, and the iX3 M Sport is plenty rewarding on a country road.

Mostly, the iX3 is a refreshingly natural electric car out on the road. You could put anyone in the driver's seat and they'd be smooth just like in a combustion car.

The R-Line’s engine is the standout in the Tayron range. It delivers solid, usable power with enough in reserve to make overtaking straightforward, particularly at highway speeds. While it doesn’t have the same effortless surge as the larger Touareg, it performs where it matters for everyday driving.

There is an occasional shudder through the front suspension and steering when entering a roundabout or turning off on a hill. It’s brief when it occurs, but noticeable and not something you expect to feel regularly in this class.

Suspension tuning is on the firmer side, though overall ride comfort remains acceptable. The Tayron provides decent road feedback without feeling unsettled or harsh. At higher speeds the cabin can sound slightly tinny, but around town it remains quiet and composed.

Steering response is direct without being heavy. The Tayron corners confidently for a vehicle of this size, but there is some body roll, which is most apparent for passengers in the back rows.

Forward and side visibility are strong, helped by a high seating position and unobtrusive pillars. Rearward visibility becomes more limited when the third row is in use, and a digital rear-view mirror would be a worthwhile addition.

With a 12.1m turning circle, the Tayron can feel large in tighter car parks, though it’s otherwise easy enough to park. The 'Park Assist' function and 360-degree camera system helps, even if image clarity falls short of what you’d expect from a flagship grade.

The Tayron carries a fresh maximum five-star ANCAP rating from 2025, with strong results across the board - 87 per cent for adult and child protection, 83 per cent for vulnerable road users and 85 per cent for safety assist systems. Nine airbags come as standard, including side-chest protection for the front and middle rows, something often reserved for the front seats alone and side curtain airbags extend across all three rows.

The suite of driver-assistance systems is comprehensive. Features include blind-spot monitoring, lane keeping aid, lane departure alert, side door impact protection, driver attention monitoring, traffic sign recognition, side exit warning, front and rear cross-traffic alert and forward and rear collision warning with emergency braking. The emergency braking system is sensitively tuned, though, and can be triggered by minor obstacles like leaves on the road, leading to the occasional mini heart attack while parking.

Adaptive cruise control with stop-and-go functionality is reasonably well calibrated. The middle row benefits from ISOFIX child seat mounts and three top-tether anchor points, though the third row misses out entirely. Emergency call capability is also absent.

Autonomous emergency braking covers vehicles, cyclists, motorcyclists and pedestrians and is operational from 4.0-250km/h.

The iX3 M Sport is now covered by a five-year/unlimited kilometre warranty in Australia.

Servicing is due on a conditional basis with the multimedia system prompting the owner when to visit a dealer.

BMW offers serviced packages for electric vehicles that last six years/unlimited kilometres, with the iX3's pack costing a reasonable $2325 over that time.

The Tayron is covered by Volkswagen's five-year/unlimited km warranty which is a shorter term than a lot of its rivals.

You can pre-purchase a three- or five-year servicing plan at $2207 or $4098, respectively, which isn’t as affordable as some rivals but does include roadside assistance. However, at the time of writing, the five-year price was set at $3550.

Servicing intervals are well spaced at every 12 months or 15,000km, whichever occurs first, with servicing available at any of VW's 118 official service centres nationwide.

The Tayron only accepts a minimum 95 RON unleaded petrol, which might sting a little with regular fill-ups.