What's the difference?
There’s no denying that when most people think of an electric car, they picture a Tesla.
But brands like BMW aren’t just going to sit back and let Elon Musk corner the market.
Enter the new i4, which comes as one of three new EVs to join BMW’s stable in 2022 alongside the iX and iX3.
But what makes the i4 different from the other models is that it’s trying to replicate BMW’s much-loved sports sedan formula, with an all-electric powertrain.
So, does this stylish sedan do enough to tempt you away from a petrol or diesel engine?
A hybrid BMW 3 Series makes sense now that everything is going electric. And the BMW 330e M Sport is the plug-in hybrid version of the 330i petrol variant. What's not to like, then?
Well, that's what we're here for because this review of the BMW 330e M Sport will reveal everything we've discovered about the car and will help you decide if it really does make sense to make it your next car.
We've covered everything from practicality to on-road performance, features and prices. And yes, we've run a fuel test to see just how efficient this plug-in hybrid is to live with in the real world.
If you’re intimidated by the electric future, don't be, because BMW’s i4 is just as good as any non-M sedan BMW offers right now.
The i4 delivers all the things you love about a 3 Series, engaging driving dynamics, a well-appointed interior and comfortable ride, but its all-electric powertrain means you’ll never have to stop at a servo again.
With a large battery on board, the i4 also serves up a decent driving range that should put anxiety-prone EV drivers at ease.
That is, of course, if you can get onboard with the looks.
The 330e M Sport is an excellent car, but it could be a much better hybrid.
In Australia, where driving distances can be vast, a car that's as comfortable and easy to live with as this one is welcome. But for the electric range to dissipate so quickly, and not recoup again at a fast enough rate without plugging into a charger, is disappointing.
There are other plug-in hybrids, even among the more affordable mainstream brands, which can return charge to the battery incredibly quickly and effectively on the go.
If you are looking to make the step into a hybrid, then perhaps consider a fully electric car. There isn't a battery electric 3 Series on the market in Australia (yet), but BMW does sell the iX1 small SUV for less money than a 330e or the iX3 for a tad more.
Both are pure electric SUVs and have a range of between 400-500km. You'll never need petrol again, which makes a hybrid seem outdated.
If the i4 looks familiar, that’s because it is based on the 4 Series Gran Coupe that entered showrooms last year.
This means a four-door liftback body style with a sloping roofline, athletic proportions and sizing close to the Tesla Model 3 and Polestar 2.
Let’s get it out of the way early and talk about the elephant in the room, the oversized front grille.
Say whatever you want about it, there’s no denying it gives the i4 a unique and head-turning look, and in my opinion, it’s not too bad.
In the flesh, it really isn’t as big as the press photos have made it out to be, and with the front numberplate to split it up, it does start to look a bit more like a traditional grille.
In profile, the 19-inch wheels fill out the arches well, and hide the massive brakes that add to the i4’s sporty appearance.
I particularly like the almost flush door handles that look futuristic, but aren’t as pretentious as those retractable handles you see on Teslas and Range Rovers.
Slim tail-lights and a chunky bumper inform the styling of the i4’s rear, but we’re really not a fan of a rear diffuser that keeps the exhaust cut-outs.
It makes sense on a model like the 4 Series Gran Coupe, but it just looks look rather odd on an all-electric model like the i4.
While the outside of the i4 might be all about that big grille, the inside is all about big screens, two of them in fact.
The instrumentation and multimedia screens dominate the experience inside, but BMW has also included physical buttons on the steering wheel and centre stack, as well as a rotary control knob, to make navigating the menus that much easier.
The connected screens differentiate the i4 from its 4 Series Gran Coupe relative, and make the cabin feel futuristic and befitting of the all-electric powertrain.
Overall, the i4’s styling might not be to everyone’s tastes, but BMW definitely gets credit for being bold in its aesthetic choices.
Would have been nice to see BMW’s designers go a bit further in differentiating the i4 from its 4 Series Gran Coupe cousin, but there's no denying the head-turning appeal of this all-electric sedan.
Once upon a time sedans were all we drove, well mainly. Then SUVs became the style of car most people wanted. In fact, three out of four new cars sold in Australia today are SUVs.
So, I commend you on your choice of not just doing what everybody else does, and you'll be rewarded with better driving dynamics, and ownership of an iconic BMW - the four door, 3 Series.
And even though this is a plug-in hybrid version of the 3 Series it's identical in styling to the petrol variants. Only the light blue border around the BMW roundel is the indication that it's an electric vehicle. That and the charging flap near the left front wheel.
The M Sport pack adds some very sexy features such as the M Sport aerodynamic body kit, the door sills and M Sport seats, but the M Sport Pro Pack our car came with adds a black gloss grille, boot lid spoiler and the snazzy seat belts.
The cabin's double screens are impressive but I miss analogue gauges and found the digital instrument cluster overly busy and led more by cool design than functionality.
As a premium mid-sized sedan, the BMW i4 offers up enough storage and space for most, but keep in mind there are limitations.
From the driver’s seat, everything is well placed and the electronically adjustable seats offer plenty of adjustability to get comfy for long road trips.
Storage options include an central cubby, glove box, two cupholders and small door pockets that just about fit a bottle, but the design means it rattles around a little.
Speaking of fiddly, between this car, and the weird plastic cowl thing found in the Z4 and 1 Series, BMW needs to be called out for some of the most annoying wireless smartphone charger designs.
This one is tucked all the way under a retractable lid, and is barely wide enough to fit some flagship-sized phones.
However, we will give BMW huge props for its iDrive8 multimedia system, which is displayed on a huge 14.9-inch screen.
The menus are clear, concise and intuitive, while the software is buttery smooth and responsive. It feels snappier than some phones we’ve used in the past.
Credit too for not making all inputs touch, as there is a rotary control knob and voice command capability available.
In the second row, things are a little more cramped, but at 183cm tall I can fit in the outboard seats with tight headroom.
There’s enough leg and shoulder-room, too, and passengers can make use of the climate controls, USB-C charging ports and a fold-down-centre armrest with two cupholders.
Opening the boot reveals 470 litres of volume, but fold the rear seats down and that pace swells to 1290L.
Loading large and bulky items is made much easier thanks to the liftback design, and it’s important to note i4 buyers aren't penalised in terms of practicality as the i4 and 4 Series Gran Coupe share the same boot capacity.
However, the charging cables can get in the way, as there isn’t any dedicated space for them.
The charging point is also in an annoying spot, in the right-rear fender where the petrol cap would be.
It means that you always have to reverse into charging spots, and it can be tricky to manoeuvre the i4 into just the right position to get the charging cable to reach.
The Nissan Leaf's front centre charging port, or the dual charging ports available on the left and right fenders in the Audi e-tron or Porsche Taycan are preferable.
People will tell you SUVs are more practical than sedans... and they're right, but not in as many ways as they probably think.
The cabins of sedans and SUVs of the same size are close in terms of space, but the 330e comes with excellent storage - better than many SUVs I've tested, featuring enormous door pockets, and a deep centre console storage bin.
There are four cupholders, too. Two in the fold down armrest in the back and another two up front.
There's also wireless charging up front, plus USB ports for the back passengers. The second row also has its own climate control and directional air vents.
Legroom is excellent in the back and I can sit behind my driving position with plenty of room to spare. Headroom is also excellent thanks to the tall roofline of the 3 Series.
Where a sedan isn't as practical as an SUV is its ride height, which makes getting in and out of the latter easier (although the 330e's doors open very wide) and its boot opening.
SUVs have hatch-like openings and that offers a wider and taller aperture for carrying cargo.
The 330's boot was still big enough to fit our two largest CarsGuide suitcases (see the video), but the location of the battery means cargo capacity has been reduced from 480 litres in a petrol 330i to 375 litres in this 330e.
With a name like i4, you might be mistaken for thinking this is the sequel to the cute and quirky i3 hatchback released back in 2014.
But sorry duology fans, it isn’t.
Based on the same platform as the ever-popular 3 Series, the i4 is essentially an all-electric version of BMW’s 4 Series Gran Coupe.
And sadly, in 2022 an all-electric powertrain means a price premium.
The i4 kicks off at $99,900, before on-road costs, for this eDrive40 grade - $16,000 more expensive than the comparable 430i Gran Coupe.
Standard equipment includes 19-inch wheels, LED headlights, keyless entry, push-button start, 12.3-inch digital instrument cluster, head-up display, wireless smartphone charging, sports seats, three-zone climate control, interior ambient lighting and a powered tailgate.
Handling multimedia duties is a humungous 14.9-inch touchscreen display, powered by BMW’s latest 'iDrive8' software with features including satellite navigation, wireless Apple CarPlay and Android Auto support, a 10-speaker sound system and digital radio.
Stepping up to the M50 version adds laser headlights, a rear spoiler, sunroof, 16-speaker sound system, metallic paint and heated front seats, but also moves the asking price to $124,900, or $9000 pricier than that M440i Gran Coupe.
Of course, the i4 M50 also scores a dual-motor, all-wheel drive set-up and more potent performance, but we’ll go into more detail about that a little later on.
Is $100,000 too much to pay for an electric mid-sized sedan? Well, the most expensive versions of the Polestar 2 and Tesla Model 3 are much more affordable than this base i4, but then again, neither of those are wearing a BMW badge.
The BMW 330e M Sport lists for $97,400, which is $4000 more than its 330i petrol twin.
The M Sport part of the name is there because the 330e comes standard with the M Sport pack. And that gives you a tough body kit, M Sport suspension, M Sport seats and aluminium trim, as well as M Sport door sills.
The car we tested and the one you can see in the video and images also comes with the 'M Sport Pro Package'. It costs $2800 and adds a boot-lid spoiler, glossy black grille and tail pipes, and M Sport seat belts, among other goodness.
This car also had the optional 'Visibility Package' fitted. It costs $4800 and adds a sunroof and adaptive LED headlights.
There's no direct rival for the 330e in Australia now. Mercedes Benz used to have a C300e, a plug-in version of its C-Class, but retired it locally some time ago.
The standard features of the 330e M Sport are identical to the 330i M Sport.
So, along with that M Sport pack also coming standard on the 330e is a head-up display, a 12.3-inch digital instrument panel, a 14.9-inch media screen with sat nav, Apple CarPlay and Android Auto, three zone-climate control, wireless phone charging, digital radio and power adjustable front seats.
Is it good value? There's a stack of equipment, tech, beautiful M Sport additions and it all feels superbly high quality. But knowing you can have a 330i for less means you're paying more just for the hybrid system. So, let's talk about that...
If there’s one thing BMW knows how to do well, it’s building a sports sedan like no other. And that holds true for its EVs.
Powering this i4 eDrive40 is a single electric motor that produces 250kW/430Nm, which beats the outputs of even the 330i and 430i Gran Coupe.
With drive sent to the rear wheels, the i4 eDrive40 can accelerate from 0-100km/h in just 5.7 seconds, beating out the aforementioned 330i and 430i models.
For those that want a bit more pep, the top-spec M50 grade’s dual-motor set-up punches out 400kW/795Nm for a lightning quick 3.9s 0-100km/h run.
Compared with its petrol-powered 4 Series Gran Coupe counterpart, the i4 certainly puts up respectable figures, while offering more than a performance match for the Polestar 2 and Tesla Model 3.
The 330e M Sport has a 2.0-litre petrol engine and an electric motor. The engine makes 135kW while the motor produces up to 80kW, for a combined dollop of 215kW. Total torque is more than sufficient at 420Nm.
Acceleration to 100km/h from zero feels as quick as the 5.8 seconds BMW claims and that's also about a tenth of a second brisker than the 330i.
The 'XtraBoost' function combines the total output of both the engine and motor briefly providing that great acceleration.
An eight-speed automatic shifts gears smoothly with the drive going to the rear wheels.
I like all this very much - the responsive engine, the fantastic transmission, the extra oomph from the motor and the way it all works together seamlessly. It's just a shame it's not as efficient as some other new plug-in hybrids.
With an 84kWh battery the official range on this i4 eDrive40 is pegged at 590km when tested to WLTP standards.
However, when fully charged, our test car's range readout was around 390km.
But keep in mind EVs aren’t as effective in cold weather, and the mercury was showing only three degrees on most days during this freezing Irish winter.
Luckily then, BMW has included DC fast-charging capabilities in the i4 as standard, with its 210kW CCS plug able to take the battery from 10 to 80 per cent in around half an hour.
BMW has included DC fast-charging capabilities in the i4 as standard, with its 210kW CCS plug able to take the battery from 10 to 80 per cent in around half an hour.
Using an 11kW AC charger however, will require 8.5 hours for a full charge.
In a week with the car, I averaged an energy consumption rating of 23.4kWh per 100km, almost matching the official figure of 22.2kWh/100km.
My driving included several long-distance trips on the freeway, however, an environment in which an electric vehicle does not excel.
Worth noting the heavier and more energy-hungry M50’s official driving range drops to 510km, but we’re yet to test its real-world figures.
The 330e M Sport is a plug-in hybrid which must be connected to an external power source regularly to charge its 12kWh battery.
The charging flap is located on the left side of the car near the front passenger door, which worked well for me as I could steer the 330e into my driveway and connect to a powerpoint on the wall using the charging cable provided.
It took me about six hours to charge the battery to 100 per cent from zero and that gives you a maximum 57km of electric driving range.
During my four days with the 330e Sydney's summer temperatures were hitting 34-degeres Celsius and with the climate control keeping the cabin at a hospitable 18C electric range was seriously cut short to about 40km.
I drove the 330e in hybrid mode nearly all the time - this is a hybrid after all. But there is a 'Sport' mode for more grunt and a 'Battery Hold' mode to save the charge for later.
I started with a full charge and a full tank of petrol, and for four days I lived with the 330e as I do with all my test cars.
I didn't aim to get the best fuel economy ever, nor was I wasteful with fuel. My wife and I, plus our two kids, just used it as our family car, doing trips to the beach, endless laps of the supermarket car park looking for a space, a birthday party, the lot.
I drove 154.7km over those four days and charged it on the second day after the battery was drained completely before driving another 70km or so over the next couple of days.
When I filled up after this it needed 7.74 litres to reach full again - it's a small 41 litre tank.
That converts to average fuel consumption of 5.0L/100km, which is bang on double the 2.5L/100km BMW says you should get.
I don't doubt you could get 2.5L/100km, but you'd have to be doing short trips and charging almost every time you weren't driving. And not use the climate control on an icy blast setting.
I've tested other plug-in hybrids that achieved much better mileage and that's because their on-board charging capabilities were excellent.
Some were even able to use the petrol engine to power the motor in reverse and therefore act as a generator to recharge the batteries fully.
The 330e M Sport doesn't do a good job of charging its battery while on the go. Sport mode does recoup charge to the battery, but again, if you're doing a long motorway trip that charge evaporates fast.
I don't think this type of plug-in hybrid is suited well to our country where we don't blink an eye at travelling 100km for Christmas lunch and then drive back again.
Also think about if you ever go on a trip away and don't have access to a power point or public charger. It's happened to me.
If you came here just to find out whether BMW has succeeded in transplanting its signature sports sedan characteristics into the all-electric i4, the answer is, yes.
The best thing I can say about the i4 is that, aside from the way power is delivered and the lack of engine and exhaust noise, it feels just like a 3 or a 4 Series.
Steering is sharp and responsive, throttle and brake inputs are immediate, making this rear-drive i4 a delight to drive enthusiastically.
The staggered Michelin Pilot Sport 4 tyres and massive brakes obviously help in this regard, and look, it’s not as sharp as the Porsche Taycan, still the sharpest electric vehicle we’ve driven to date, but the driving experience in this i4 is comparable to the excellent 3 Series.
But I’m not in love with the fake sound piped into the cabin when in 'Sport' mode. It sounds weirdly low-rent and I much prefer to accelerate to triple digit speeds in serene, near-silence.
Switch things up to 'Comfort' mode, and the i4 makes for a surprisingly relaxed drive.
The steering gets bit a looser and the adaptive dampers ease off a little, soaking up bumps and road imperfections with minimal affect to occupants.
Pair this with the nearly-silent electric powertrain, and well, our little one in the back seat has fallen asleep on more than one occasion in my time with the car
You can also adjust the level of regenerative braking in the i4 and operate it with one pedal like in the Nissan Leaf and Hyundai Ioniq 5.
This is a more efficient way to drive an EV as it forces you to look ahead and be careful with your throttle inputs.
One-pedal driving might not be for everyone, but it’s nice to have the option there.
The 330e M Sport is outstanding to drive. The driving position is superb, the steering is effortless and accurate, handling is excellent and the ride is beautifully comfortable.
Brake pedal feel is surprisingly good for a hybrid - some have a wooden sensation.
The transition from electric motor to petrol engine is also remarkably smooth.
Acceleration in Sport mode is sudden, with the engine and motor combining their mumbo to move you. There is a 'fake' or synthesised exhaust note in Sport mode, but it sounds convincing.
Speaking of sounds at lower speeds, in fully electric mode the 330e emits a warning tone to alert pedestrians of your presence. It's quite loud in car parks and does actually make people turn around looking for a UFO.
BMW’s i4 is yet to be tested by ANCAP or Euro NCAP, so at the time of publication, doesn’t wear an official crash test rating.
Neither does the closely-related 4 Series Gran Coupe, but the 4 Series Coupe, launched in 2019, received a maximum five-star assessment.
It is unclear how much the changes in body style and powertrain affect the safety of occupants, but the i4 comes with long list of advanced safety features.
Specifically, autonomous emergency braking, lane-keep assist, adaptive cruise control, traffic sign recognition, high-beam assist, a surround-view camera, parking assist, blind-spot monitoring and rear cross-traffic alert are all included at no extra cost.
The 3 Series was awarded the maximum five-star ANCAP rating when it was tested in 2019. The 330e comes standard with AEB, lane keeping assistance, blind-spot warning and rear cross-traffic alert.
There are excellent cameras front and rear and LED headlights, too.
Adaptive cruise control is also standard on the 330e M Sport.
Like all BMWs sold in Australia, the i4 comes with a three-year/unlimited kilometre warranty with roadside assist over that period.
This falls short of the now-standard five-year assurance periods offered by premium rivals Audi, Genesis, Jaguar, Lexus and Mercedes-Benz.
Scheduled servicing intervals for the i4 are every 20,000km/24 months, at least in overseas materials.
Australian intervals are yet to be confirmed, but BMW is offering service price plans covering four- and six-year periods in 'Basic' and 'Plus' forms.
The Basic plan for four and six years is set at $1240 and $1765 respectively, while the Plus package is $4805 and $5500.
The 330e M sport is covered by BMW's five-year/unlimited kilometre warranty. The hybrid battery is covered by a six-year/100,000km warranty.
BMW offers a five-year/80,000km service package for the 3 Series for $2150.
Service intervals are condition-based, and the car will let you know when it's time for a check-up.