Audi Q8 vs BMW XM

What's the difference?

VS
Audi Q8
Audi Q8

$139,980 - $163,980

2025 price

BMW XM
BMW XM

2023 price

Summary

2025 Audi Q8
2023 BMW XM
Safety Rating

Engine Type
Turbo V6, 3.0L

Twin Turbo V8, 4.4L
Fuel Type
Premium Unleaded/Electric

Premium Unleaded/Electric
Fuel Efficiency
2.6L/100km (combined)

2.7L/100km (combined)
Seating
5

5
Dislikes
  • High price tag is hard to justify
  • Lacks clever storage options
  • Small boot compared to siblings

  • Harsh ride
  • Tyre noise
  • Augmented soundtrack
2025 Audi Q8 Summary

The Audi Q8 has had a mid-life upgrade and it brings a few minor tweaks to the design, technology and equipment.

Plug-in hybrids tend to rank a little lower on my excitement scale when it comes to available powertrains because I usually find the constant charging inconvenient.

However, the electric driving range of the 60 TSFIe quattro S Line grade has been bolstered by 27km, increasing it to 74km overall.

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2023 BMW XM Summary

BMW’s new XM is a tricky customer to pigeon-hole. Yes, it’s a huge, super-lux SUV and, yes, it’s all-wheel drive and features a station-wagon layout.

But it’s also a M-car and that infers super high performance. Weighing in one the wrong side of 2700kg, however, makes that a difficult task for any engineer.

This car also left us wondering if perhaps the glory days of M Division sports cars and coupes might behind it and SUVs like this one represent the road ahead.

But fear not: The CEO of M Division himself, assured us that the XM is a showcase for what an M badge can do, rather than a mission statement for the brand.

So, with that in mind, does this car have the wow factor that places it somewhere between peak oligarch and a motor-show concept car? Does it move the goal posts for big luxury SUVs? Does it even matter that it’s a plug-in hybrid?

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Deep dive comparison

2025 Audi Q8 2023 BMW XM

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