BMW XM vs Audi Q8

What's the difference?

VS
BMW XM
BMW XM

2023 price

Audi Q8
Audi Q8

$139,980 - $163,980

2025 price

Summary

2023 BMW XM
2025 Audi Q8
Safety Rating

Engine Type
Twin Turbo V8, 4.4L

Turbo V6, 3.0L
Fuel Type
Premium Unleaded/Electric

Premium Unleaded/Electric
Fuel Efficiency
2.7L/100km (combined)

2.6L/100km (combined)
Seating
5

5
Dislikes
  • Harsh ride
  • Tyre noise
  • Augmented soundtrack

  • High price tag is hard to justify
  • Lacks clever storage options
  • Small boot compared to siblings
2023 BMW XM Summary

BMW’s new XM is a tricky customer to pigeon-hole. Yes, it’s a huge, super-lux SUV and, yes, it’s all-wheel drive and features a station-wagon layout.

But it’s also a M-car and that infers super high performance. Weighing in one the wrong side of 2700kg, however, makes that a difficult task for any engineer.

This car also left us wondering if perhaps the glory days of M Division sports cars and coupes might behind it and SUVs like this one represent the road ahead.

But fear not: The CEO of M Division himself, assured us that the XM is a showcase for what an M badge can do, rather than a mission statement for the brand.

So, with that in mind, does this car have the wow factor that places it somewhere between peak oligarch and a motor-show concept car? Does it move the goal posts for big luxury SUVs? Does it even matter that it’s a plug-in hybrid?

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2025 Audi Q8 Summary

The Audi Q8 has had a mid-life upgrade and it brings a few minor tweaks to the design, technology and equipment.

Plug-in hybrids tend to rank a little lower on my excitement scale when it comes to available powertrains because I usually find the constant charging inconvenient.

However, the electric driving range of the 60 TSFIe quattro S Line grade has been bolstered by 27km, increasing it to 74km overall.

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Deep dive comparison

2023 BMW XM 2025 Audi Q8

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