BMW XM vs Ferrari Purosangue

What's the difference?

VS
BMW XM
BMW XM

$159,800 - $379,850

2023 price

Ferrari Purosangue
Ferrari Purosangue

2023 price

Summary

2023 BMW XM
2023 Ferrari Purosangue
Safety Rating

Engine Type
Twin Turbo V8, 4.4L

Fuel Type
Premium Unleaded/Electric

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Fuel Efficiency
2.7L/100km (combined)

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Seating
5

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Dislikes
  • Harsh ride
  • Tyre noise
  • Augmented soundtrack

  • Cabin tech is clunky
  • Exhaust only comes alive with windows down, or in a tunnel
  • Just call it an SUV and move on
2023 BMW XM Summary

BMW’s new XM is a tricky customer to pigeon-hole. Yes, it’s a huge, super-lux SUV and, yes, it’s all-wheel drive and features a station-wagon layout.

But it’s also a M-car and that infers super high performance. Weighing in one the wrong side of 2700kg, however, makes that a difficult task for any engineer.

This car also left us wondering if perhaps the glory days of M Division sports cars and coupes might behind it and SUVs like this one represent the road ahead.

But fear not: The CEO of M Division himself, assured us that the XM is a showcase for what an M badge can do, rather than a mission statement for the brand.

So, with that in mind, does this car have the wow factor that places it somewhere between peak oligarch and a motor-show concept car? Does it move the goal posts for big luxury SUVs? Does it even matter that it’s a plug-in hybrid?

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2023 Ferrari Purosangue Summary

Yes, this is the car that Ferrari said it would never build. In fact, Ferrari Chief Design Officer, Flavio Manzoni told this very publication (albeit way back in 2015) that "Enzo Ferrari would turn in his grave" should the company ever make something other than a two-door sports car.

But I'd advise you not to get too hung up on all of that. Times change, and the automotive world is a very different place compared to five or 10 years ago.

So, yes, this is the first Ferrari SUV (even if the brand steadfastly refuses to call it one). And it’s the first prancing horse with four doors and four seats.

But it’s also the only SUV on the planet (at least, that I’ve ever heard of) that’s powered by a properly screaming naturally aspirated V12 petrol engine.

So, is this Purosangue the world’s most super SUV, and thus worthy of its iconic badge? Or does it only detract from the brand’s impressive performance legacy?

Let’s go find out, shall we?

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Deep dive comparison

2023 BMW XM 2023 Ferrari Purosangue

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