What's the difference?
BMW’s new XM is a tricky customer to pigeon-hole. Yes, it’s a huge, super-lux SUV and, yes, it’s all-wheel drive and features a station-wagon layout.
But it’s also a M-car and that infers super high performance. Weighing in one the wrong side of 2700kg, however, makes that a difficult task for any engineer.
This car also left us wondering if perhaps the glory days of M Division sports cars and coupes might behind it and SUVs like this one represent the road ahead.
But fear not: The CEO of M Division himself, assured us that the XM is a showcase for what an M badge can do, rather than a mission statement for the brand.
So, with that in mind, does this car have the wow factor that places it somewhere between peak oligarch and a motor-show concept car? Does it move the goal posts for big luxury SUVs? Does it even matter that it’s a plug-in hybrid?
You might have some traditional notions of what a 'sports car' is.
Low and light, slick and aerodynamic, purely mechanical and centred around the driver. These notions may have held true for a long time, but in an age where Lamborghini makes a Touareg-based super SUV is there room for those parameters to move?
Especially with consumer sentiment indicating the somewhat oxymoronic idea of a low-slung coupe SUV with an AMG powertrain is more than just a niche.
Mercedes told us the previous generation GLE coupe was a major success, amassing up to 25 per cent of the model line's sales split, and its research indicated a buyer of this massive SUV was drawn to its "performance, style and technology" and was even "a motorsport fan."
Sounds like this buyer would have once been looking for a 'sports car' and like it or not, performance coupe SUVs are here to stay. But does the new GLE 53 Coupe really make for a compelling experience behind the wheel? We found out at its local launch.
It’s pretty obvious the XM is designed to impress people with big wallets and an appetite for a techy experience that’s also not without a few green credentials. The ability to motor around as a fully-electric vehicle for up to 80km or so is a big plus and the electric-ballroom interior vibe is hard to ignore, as well.
But from our perspective, the full-fat, twin-turbo V8, while offering startling performance, is perhaps a lost opportunity to follow some of BMW’s competitors into the engine-downsizing space. Then again, when you floor the throttle and 2700kg hurtles forward like a big dog on a short chain, you can see where BMW is coming from.
Perhaps the biggest letdown is the ride quality – or lack of it. While it’s understandable BMW wanted the most dynamic version of the XM it could manage, the end result plays against the vehicle’s otherwise long suit of hyper-luxury. Doubtless, BMW would argue that to soften the chassis would have been to introduce a chink into a no-compromise product. But, perhaps, sometimes a sensible compromise is the way forward.
The GLE Coupe isn't going to click with a traditional enthusiast but will appeal to a new age of mainstream performance buyers. It's a total tech showcase and you can feel all of those 48-volt benefits from behind the wheel.
Love it or hate its shape, then, you have to appreciate how Mercedes has gone to the nth degree on the details on an SUV it probably could have sold on looks alone.