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You can forget the Seagull and other cheap Chinese EVs: Why BYD won't be offering any $25k electric cars in Australia

The Seagull won't be landing in Australia anytime soon

BYD says it isn't looking to offer any electric vehicles in the $20k-$30k bracket, telling media it will leave the Seagull and other cheaper electric vehicles in China.

BYD's Seagull was unveiled this year as the Chinese brand's smallest and cheapest EV, converting to less than $20k Australian dollars.

Roughly the size of a Japanese kei car, like the Nissan Sakura, the Seagull measures just 3780mm long and 1715mm wide, but, thanks to a choice of 30kWh or 38kWh battery packs, it will drive up to 405km between charges.

Those specs would make it a competitive proposition in Australia, but BYD locally says it has little interest in racing towards the entry level of the market, saying it instead wants to position itself as offering "affordable luxury".

Asked whether the brand could see itself selling a vehicle for $25k in Australia, EVDirect's Luke Todd replied:

"We have a product in the Seagull that is potentially in that category, but bringing it to Australia at the moment is not something that we're not focused on.

"Affordable, quality and luxury is what BYD is focused on and what we've delivered so far.

"It's affordable luxury. We're setting new benchmarks in Australia, you've just driven the Atto 3, you've seen the other vehicles. The quality of the vehicles is not representative of the price, in a positive way, and we look to continue to have that same outcome with every vehicle that we bring to Australia."

Mr Todd's words suggest BYD won't be targeting price points below the Dolphin – which starts at less than $40,000 – and will instead focus on vehicles that offer the same proposition as the incoming Seal, which competes with the Tesla Model 3 on everything but price.

Expect a new BYD mid-size SUV and dual-cab ute to be the next two vehicles the brand launches in Australia - as plug-in hybrids rather than BEVs - as the brand continues to target Toyota in the hope of claiming the Japanese giant's number-one sales crown by 2030.

Andrew Chesterton
Contributing Journalist
Andrew Chesterton should probably hate cars. From his hail-damaged Camira that looked like it had spent a hard life parked at the end of Tiger Woods' personal driving range, to the Nissan Pulsar Reebok that shook like it was possessed by a particularly mean-spirited demon every time he dared push past 40km/h, his personal car history isn't exactly littered with gold. But that seemingly endless procession of rust-savaged hate machines taught him something even more important; that cars are more than a collection of nuts, bolts and petrol. They're your ticket to freedom, a way to unlock incredible experiences, rolling invitations to incredible adventures. They have soul. And so, somehow, the car bug still bit. And it bit hard. When "Chesto" started his journalism career with News Ltd's Sunday and Daily Telegraph newspapers, he covered just about everything, from business to real estate, courts to crime, before settling into state political reporting at NSW Parliament House. But the automotive world's siren song soon sounded again, and he begged anyone who would listen for the opportunity to write about cars. Eventually they listened, and his career since has seen him filing car news, reviews and features for TopGear, Wheels, Motor and, of course, CarsGuide, as well as many, many others. More than a decade later, and the car bug is yet to relinquish its toothy grip. And if you ask Chesto, he thinks it never will.
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