World's toughest ute? Forget the LandCruiser 70 Series, the 2024 Ineos Grenadier Quartermaster looks like it eats Toyotas and Fords for breakfast - but it sure ain't cheap

Upstart off-road brand Ineos has unveiled its first double-cab ute, with the Grenadier Quartermaster revealed at the Goodwood Festival of Speed in the UK.

The Grenadier-based pick-up is the second model in the Ineos family, following the Defender-style off-road SUV that has launched in Australia, but you’ll need to find more than $100k to put one in your driveway.

The Quartermaster will touch down in three HiLux and Ranger-dwarfing trim levels, with the entry-level ‘Quartermaster’ kicking off at $110,000 plus on-roads. There’s then a Quartermaster Trailmaster edition, and a Fieldmaster edition — the first focused on off-road capability, the second on more luxurious trimmings — both of which will set you back $123,000.

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All three are powered by the same BMW-supplied engine choices — a 3.0L straight-six turbo-petrol or a 3.0L straight-six twin-turbo diesel, both paired with an eight-speed ZF automatic — and Ineos is promising “world class off-road ability”, including 264mm of ground clearance, 800mm in wading depth, and “approach, breakover and departure angles unrivalled by any other series production pick-up”.

It’s based on the existing Grenadier, but the Quartermaster is actually 545mm longer (5400mm vs 4855mm), allowing for a sizeable (and Euro pallet-friendly) bed that measures 1564mm long and 1619mm wide.

Payload is pegged at 832kg for the diesel (907kg for the petrol), while towing is a sizeable 3500kg braked, and the bed is equipped with four tie-down rings (or an optional Utility Rail), with a 1280mm tailgate that can hold 225kg when folded down.

The petrol-powered Quartermaster will produce 210kW and 450Nm, while the diesel version generates 249kW and 550Nm.

It promises to be a beast off-road, too, with a centre differential lock and a two-speed transfer case for low-range 4WD, and with 36.2, 26.2 and 22.6 approach, breakover and departure angles. Front and rear diff locks are standard on the Trailmaster version, or a $4105 option on the other models.

“I think it is a great looking vehicle, it is truly rugged and unbeatable off-road,” said Ineos Automotive CEO, Lynn Calder.

The petrol-powered Quartermaster will produce 210kW and 450Nm, while the diesel version generates 249kW and 550Nm. This is a big and heavy (more than 3.5 tonne) vehicle, though, so expect a leisurely climb to 100km/h of 8.8 and 9.8 seconds respectively.

The Quartermaster will touch down in three HiLux and Ranger-dwarfing trim levels.

Fuel use is also not a strong suit, with the petrol demanding 12.6L/100km, and the diesel drinking 10.5L/100km.

The order books for the Grenadier Quartermaster are now open.

What you can't get now, though, is the next-generation of Grenadier product, with the brand using Goodwood to also flag future hydrogen fuel-cell tech for its future products, and calling on the government of the UK – and bodies around the world – to back the technology and to build the corresponding infrastructure.

The Quartermaster's bed is equipped with four tie-down rings with a 1280mm tailgate.

The company behind the Grenadier and Quartermaster, Ineos, says it produces 400,000 tonnes of hydrogen per annum, and says while BEV tech (which it is also working on) will solve shorter trips, hydrogen fuel-cell tech would be the answer to those seeking longer journeys with shorter refuel times.

The brand has built a 'demonstrator' fuel-cell Grenadier, though is yet to say when the technology might reach production stages.

"The hydrogen powered Grenadier Demonstrator along with our all-electric model due in 2026, shows Ineos' commitment to net zero. BEVs are perfect for certain uses, shorter trips, most private car journeys and urban deliveries, whilst Hydrogen FCEVs are more suited for longer trips, heavy duty cycles where batteries impact too much on payload and where long range between stops is necessary," said Ineos CEO Lynn Calder.

“Ineos also produces 400,000 tonnes of hydrogen per annum and is committed to hydrogen as a key fuel of the future. Our demonstrator proves that the technology is capable, but what we need now is support from policy makers to help provide the infrastructure for the next generation of hydrogen vehicles.”