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Why did Land Rover drop the numeric element of the Discovery nameplate for this generation?
Land Rover still refers to the third-generation, L462-series model as the Discovery 5, but the number was dropped in some markets to distance it from the L319-series LR3 and LR4, which were the North American names for the Ford-era Discovery 3 (2003) and Discovery 4 (2009) respectively.
Though not officially confirmed, it is believed that the name change in both instances was due to the poor reliability reputation that the earlier models gained. The same fate befell the Freelander badge, when its successor became known as the much-more-chic Evoque.
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