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Ford outsold Toyota by 200,464 units in 2010, helped by its F-Series range which was the best-selling nameplate in 2010 for the 34th straight year.
Ford outsold Toyota by 200,464 units in 2010, helped by its F-Series range which was the best-selling nameplate in 2010 for the 34th straight year.

The turnaround was the first sales gain since 2005 and followed the 2009 result which was the worst in 27 years.  Once - briefly - the world's biggest carmaker, Toyota saw buyers walk from its record of recalls. With its negative 6 per cent result, it was the only US manufacturer to reverse 2009 sales and has been pushed to third place as Ford regains Number 2 spot.

Yet the bankruptcy - and subsequent public listing - of General Motors rejuvenated its sales. It finished 2010 with three of its four brands taking the top three spots for the biggest volume growth compared with 2009.

The year in the US auto world also showed the rapid acceptance of the Koreans.  Hyundai recorded a 23.7 per cent sales hike compared with 2009 and Kia finished up 18.7 per cent.

The US industry's rebound is attributed to end-of-year discounting and a swarm of new models.  Not only was 2010 up, the month of December was the best of the year.

US passenger car sales climbed 11 per cent in December to 1.1 million units.  Annual passenger car sales were 11.59 million units, up from 10.43 million in 2009.

Sales this year are expected to continue to increase. Ford says it expects sales of 12.5 million this year while GM is forecasting a 10 per cent increase on 2010.

New models and continued buyer interest in crossover models lifted GM sales in December by 8 per cent.  GM sales rose 7 per cent for all of 2010 - its first annual increase since 1999 - on demand across its four brands.

The remaining four brands sold 118,435 more vehicles in 2010 than the company generated with eight brands in 2009.  In 2010 it sold off or shut down Pontiac, Saturn, Saab and Hummer.

Ford rose 4 per cent and Chrysler Group - which saw demand triple for its Jeep Grand Cherokee - reports a 16 per cent jump.  Ford reclaimed from Toyota the No. 2 spot for US sales that it held for 76 years until 2007.

Ford outsold Toyota by 200,464 units in 2010, helped by its F-Series range which was the best-selling nameplate in 2010 for the 34th straight year.

Chrysler, now potentially in a takeover from Fiat, launched 16 new models or major model upgrades in 2010.  The combined  Hyundai-Kia Group had sales up 37 per cent in December.

Neil Dowling
Contributing Journalist
GoAutoMedia Cars have been the corner stone to Neil’s passion, beginning at pre-school age, through school but then pushed sideways while he studied accounting. It was rekindled when he started contributing to magazines including Bushdriver and then when he started a motoring section in Perth’s The Western Mail. He was then appointed as a finance writer for the evening Daily News, supplemented by writing its motoring column. He moved to The Sunday Times as finance editor and after a nine-year term, finally drove back into motoring when in 1998 he was asked to rebrand and restyle the newspaper’s motoring section, expanding it over 12 years from a two-page section to a 36-page lift-out. In 2010 he was selected to join News Ltd’s national motoring group Carsguide and covered national and international events, launches, news conferences and Car of the Year awards until November 2014 when he moved into freelancing, working for GoAuto, The West Australian, Western 4WDriver magazine, Bauer Media and as an online content writer for one of Australia’s biggest car groups. He has involved himself in all aspects including motorsport where he has competed in everything from motocross to motorkhanas and rallies including Targa West and the ARC Forest Rally. He loves all facets of the car industry, from design, manufacture, testing, marketing and even business structures and believes cars are one of the few high-volume consumables to combine a very high degree of engineering enlivened with an even higher degree of emotion from its consumers.
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