Range Rover Evoque Landmark 2017: new car sales price

The Range Rover Evoque Landmark is available to order now from $74,351 excluding on-road costs.

The Range Rover Evoque Landmark special edition, built to celebrate its ongoing sales success with 600,000-plus sold, has opened for order in Australia priced from $74,351 plus on-road costs.

The Evoque Landmark made its global debut at the Royal Windsor Horse Show at Windsor Castle on Wednesday with the event marking the opening of orders. 

Land Rover will only make the Landmark in three colours with the hero being a vibrant Moraine Blue that it said has been inspired by the turquoise lakes of the Canadian Rocky Mountains. The other colours are Yulong White and Corris Grey.

The hero colour, Moraine Blue, is said to have been inspired by the turquoise lakes of the Canadian Rocky Mountains.

Jaguar Land Rover senior public relations executive James Scrimshaw said it will be available in one model – the TD4 180 – priced at $74,351.

This compares with the equivalent all-wheel-drive diesel model at $67,160, meaning a $7191 premium for the Landmark.

The Landmark is distinguished by a bodykit and grey-colour design details including a Carpathian Grey contrast panoramic roof, 19-inch gloss dark grey alloy wheels and graphite grille, bonnet, fender vent and tailgate lettering.

Despite the age of the vehicle, world sales in March this year hit a monthly record of almost 18,000.

The grey theme continues inside with brushed satin centre-console trim finishers surrounded by grained ebony leather seats with contrasting stitching and a perforated mid-section.

The Landmark comes with Land Rover's latest technology including the optional 10-inch InControl Touch Pro system and Connect Pro pack, featuring apps such as Spotify and a 4G WiFi hotspot.

The Remote Premium app for a smartphone or smart watch lets owners check the fuel level, lock status, location and even pre-heat or cool the cabin.

Even more enhanced infotainment is available with the Touch Pro Services, which offer real-time traffic mapping, satellite and ‘street level’ views and a ‘Live Apps’ sidebar with weather, news headlines, and a flight tracker. This option requires a SIM data plan.

Land Rover chief design officer Gerry McGovern said the Evoque was special because of its relevance.

“The design remains modern and fresh. The Evoque is widely acknowledged to have brought a whole new youthful generation of buyers into the Range Rover brand, including more women,” he said.

“Its success was clear from the start and gave us the confidence to break new ground, which you can see with vehicles like the Evoque Convertible. This Landmark Special Edition is a celebration of six years of success so far.”

Land Rover produces one Evoque at its Halewood factory, near Liverpool, every 170 seconds. The Evoque Convertible has also been made at Halewood since 2016.

More than 80 per cent of Evoques made at the Halewood plant are exported to 130 countries and with about 80 per cent of its revenue generated from overseas sales, confirms Land Rover as one of the UK’s biggest exporters. The vehicle is also made in China and Brazil to meet local market demand.

Scrimshaw said demand for the Evoque is increasing. Official VFACTS sales data shows Land Rover Australia sold 2732 Evoques in 2016, up 17.7 per cent on the previous year, while this year to April, sales are up 36.6 per cent on the previous corresponding period at 1229 sales.

The Evoque was launched globally in 2011 and despite the age of the vehicle, world sales in March this year hit a monthly record of almost 18,000.

Land Rover said that the Evoque also has Range Rover's largest trophy cabinet, winning more than 200 awards including 'Best Compact SUV' in Germany, France, Spain and Brazil as recently as 2016.

The Landmark arrives in a busy year for Land Rover that will also launch the fourth member of the Range Rover family, the Velar.

The Velar, due in Australia in the fourth quarter of this year and priced from $70,950 plus costs, will be built in Solihull in the UK.

Do special editions like the Evoque Landmark get your tongue wagging? Tell us what you think in the comments below.