Ford F-150 vs large pick-up rivals: How much will the Toyota Tundra hybrid cost when it lands, and is the Ford cheaper than the Ram 1500 and Chevrolet Silverado?

With Ford Australia confirming pricing for the F-150, it now has a place among rivals like the Ram 1500 and Chevrolet Silverado, but a key player from the big American pick-up truck game is yet to arrive.

With the Ford F-150 full-sized ute entry pricing landing between its two main rivals, Toyota has the opportunity to undercut it for pricing and potentially draw some more buyers.

While the Ram has the cheapest entry point in the segment, with a $85,950 starting price before on-road costs, it also has the most expensive variant with its 6.2-litre V8-powered TRX variant topping out the range at $209,950.

Read More About Ford F150

Move over, Chevy! 2023 Ford F-150 pricing revealed for Australia, watch out Ram 1500 and Chevrolet Silverado! 2023 Toyota Tundra is 'no ordinary conversion' as Japanese brand looks to go above and beyond what Ford F-150, Ram 1500 and Chevrolet Silverado offer Life after Holden! Walkinshaw doing just fine without Holden Commodore thanks to Toyota Tundra, Ram 1500 and Chevrolet Silverado full-size pick-ups

The real question for the Tundra surrounds its pricing.

It’s safe to say Ram has the broadest spectrum of variants, there are nine, but Ford and Chevrolet have narrower ranges - the Silverado spans just $3000 because there are two similarly specified variants.

The F-150, as announced last week, starts at $106,950 for its short-wheelbase entry XLT variant, and has another premium Lariat variant that starts at $139,950. Both are available in long-wheelbase guise for an extra $1000.

The F-150, as announced last week, starts at $106,950 for its short-wheelbase entry XLT variant,

1 / 2

With Ford Australia confirming pricing for the F-150, it now has a place among rivals like the Ram 1500 and Chevrolet Silverado.

2 / 2

Unlike the Silverado and the Ram 1500, the F-150 loses two cylinders in favour of a pair of turbochargers for its 3.5-litre V6 engine. While its 298kW of power falls short of the Silverado’s bulk cubes - 6.2 litres of V8 and 313kW - it bests the standard Ram 1500’s 5.7-litre V8 and its 291kW.

Torque, however, outdoes all comers, with the Ford making 678Nm, versus 556 from the Ram and 624 from the Chev.

The Silverado spans just 00 because there are two similarly specified variants.

It’ll have a V6 friend in the Tundra, which will have a hybrid-assisted 3.5-litre twin-turbo V6 too, but will make 286kW and 650Nm. The real question for the Tundra surrounds its pricing.

Toyota Australia is going to huge lengths to ensure it's fit for Australian conditions when it arrives, starting with a Walkinshaw conversion then a 300-strong test fleet with buyers providing feedback to Toyota.

It’s safe to say Ram has the broadest spectrum of variants, there are nine.

"When the person buys the 301st Tundra, it's going to be perfect. It'll be as good as factory right-hand-drive spec as you can get," Toyota Australia marketing manager Sean Hanley says.

And that means it won't be cheap, and while Toyota is a brand that usually offers accessibility in terms of pricing, expect to see it land between the F-150 and Silverado’s price points due to its hybridisation.