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European electric car price slashed by $10,000: 2024 Renault Megane E-Tech price slashed to move more units of BYD Atto 3 and Hyundai Kona electric rival

The 2024 Renault Megane E-Tech becomes the latest in a line of electric cars to have its price cut approaching the end of financial year to increase sales. 

The Megane E-Tech Techno EV60 is priced from $54,990 before on-road costs until June 30, a $10,000 discount from the launch price.

It brings Renault's EV, which launched only a few months ago, below popular electric vehicles including the Tesla Model 3 RWD ($58,900) and Hyundai Kona Electric ($58,000).

The small SUV that competes with the BYD Atto 3 and Peugeot e-2008 features a 60kWh lithium-ion battery and front-mounted 160kW/300Nm electric motor for a WLTP driving range of 454km and 0-100km/h sprint in 7.4 seconds. 

The battery accepts DC electricity at up to 130kW allowing the Megane E-tech to recuperate 10-80 per cent charge in around 30 minutes on a suitably powerful pylon.

“We’ve been delighted with the response to the Megane E-Tech since its launch in early February,” said Renault Australia General Manager Glen Sealey.

“This limited end-of-financial-year offer, at the key selling period of the year, will ensure we remain competitive”, said Sealey justifying the offer. 

The Techno EV60 feature 20-inch alloy wheels.

As for level of equipment, the Techno EV60 is the sole variant and features 20-inch alloy wheels, cloth upholstery made from recycled fibres, a 12.3-inch digital driver’s display and 9.0-inch multimedia touchscreen with wireless Apple CarPlay and Android Auto. 

So far Renault has shifted 97 Megane E-Tech examples in Australia. Comparatively, BYD has sold 2638 Atto 3s and Volvo already 115 EX30s in its first month on sale. 

The Megane E-Tech follows limited offers for the BYD Atto 3, Peugeot e-2008, Nissan Leaf and Polestar 2. There was also a wholesale Tesla price cut earlier this year fuelling the competitive electric car environment in Australia.

John Law
Deputy News Editor
Born in Sydney’s Inner West, John wasn’t treated to the usual suite of Aussie-built family cars growing up, with his parents choosing quirky (often chevroned) French motors that shaped his love of cars. The call of motoring journalism was too strong to deny and in 2019 John kickstarted his career at Chasing Cars. A move to WhichCar and Wheels magazine exposed him to a different side of the industry and the glossy pages of physical magazines. John is back on the digital side of things at CarsGuide, where he’s taken up a role as Deputy News Editor spinning yarns about the latest happenings in the automotive industry. When he isn’t working, John can be found tooling around in either his 2002 Renault Clio Sport 172 or 1983 Alfasud Gold Cloverleaf.  
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