China's Kia Carnival rival! 2023 LDV Mifa heads to Australia with price and specs revealed, while Mifa 9 electric car also on the horizon

Chinese brand LDV, which has a focus on light-commercial vehicles and people movers, has announced pricing for its new Mifa MPV in Australia, taking the place of the G10 MPV while the commercial van carries on.

The 2023 LDV Mifa, of which the brand appears to have already registered one in Australia during October, kicks off from $53,990 before on-road costs for the base Mifa Mode.

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Buyers can also opt for the mid-tier Executive, which starts from $63,990, while the top-spec Luxe is priced at $72,990.

All Mifas have a 2.0-litre turbocharged four-cylinder petrol engine, which makes 160kW and 360Nm, paired with an 8-speed automatic transmission powering the front wheels.

All three variants will initially arrive in seven-seat form, with an eight-seat version arriving early 2023.

In terms of specification, the Mode variant is rather well-equipped, featuring the same suite of safety and assistance as the higher variants: adaptive cruise control, autonomous emergency braking (AEB) front and rear, lane departure warning, rear cross-traffic alert, traffic sign recognition, and even fatigue reminders and attention assist.

Outside, full LED head- and tail-lights, chrome trim, and a roof spoiler are standard across the variants, while inside each Mifa sports a 12.3-inch multimedia display with Apple CarPlay and Android Auto, with three USB ports in front, two for the second row, and two for the third. 

The Executive trim gains a panoramic parking camera, as well as parking sensors front and rear, and adaptive headlights.

Inside, the driver is treated to a leather-trimmed multifunction steering wheel and an auto-dimming rearview mirror, as well as an eight-way electrically adjustable seat, while the passengers are sat on four-way electrically adjustable seats.

The sound system becomes an eight-speaker affair instead of the base model’s six, and there’s a wireless phone charging pad, plus sunroofs front and rear, and tinted rear cabin privacy glass.

The Executive also features a 220V power socket, like you’d find in a house wall.

Finally, the top-spec Luxe features proper leather seats, with the driver’s, passengers’, and second-row seats all gaining heating, cooling, and a massage function. The second row also gains the ability to recline with a footrest.

The sound system also adds more speakers to become a 12-speaker arrangement.

The LDV Mifa comes with the brand’s seven-year/200,000km warranty, and is available to order now.

Like the Mifa, LDV has seemingly also registered an electric Mifa 9 van in Australia during October, meaning we can expect to see pricing and features for the EV version of the LDV van revealed very soon.