China show on a plate

But it is the European brands who are trumping the locals with a range of concepts and production cars intended to tap into the sales boom and gold rush in China. Mercedes-Benz shows its Shooting Break wagon, Volkswagen has the new Phaeton flagship, Audi has a long-wheelbase A6, BMW has a new four- door coupe and Ferrari has its F599 GTO to make the running.

The 45 local brands are doing their best - with Great Wall alone showing nine new models - but they are the entree for the main course choices from Europe. The big news from the Chinese carmakers - including Australian start-ups Chery, Geely and Great Wall - is a strong emphasis on green cars, mostly fully-electric plug-ins but with a smattering of hybrids.

A total of 95 alternate-energy vehicles are spread through the nine giant, pulsating, colourful stands at the Beijing Exhibition. Even Volkswagen is using China Auto 2010 to push its electric strategy, promising to start local production of plug-ins between 2013 and 2014.

"As China becomes Volkswagen's most important market around the world, achievement in the electric-vehicle segment in China is key," says Martin Winterkorn, global chief of VW.

Holden is helping GM make a Beijing splash with the latest version of the Volt, a boxy five-door SUV concept, which was built by the design crew at Fishermans Bend. It is impossible to underestimate the importance of the biggest motor show in China, as first-quarter sales in the country rocketed to 4.7 million vehicles this year.

Most full-year sales forecasts for 2010 are set in the 16.2 to 16.5 million range, well ahead of the USA and fueled by overall economy growth which continues to run in the 8-9 per cent, year-on-year.