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P1 The Supercar Club gives members the option of driving the latest exotic cars.
P1 The Supercar Club gives members the option of driving the latest exotic cars.

You can have them all for a fraction of the price.

P1 is a multi-million dollar version of a car-rental company but you need to be quick if you want to be a part of the action.

Less than a year after launching its Melbourne office, memberships in the exclusive and expensive rental company are running out.

More than 135 Australians have signed up and the company will limit its membership to 200 to make sure there are enough cars to go around.

“We'll never go above 200 members,” says James Ward, general manager of P1 in Victoria, “basically to maintain a ratio of five new members for each new car.”

Though only 29 vehicles are spread across the company's three Australian locations — in Richmond, Sydney and the Gold Coast — the quality of the cars and motorbikes has seen the company lay out $29 million on equipment.

Set up by former Formula One world champion Damon Hill in 2000 in Britain, the club came to Australia in December 2006. The Richmond branch opened last March.

Members can join for $4550 and pay annual charges ranging from $27,000 to $36,500 to have access to a dream garage.

P1's roster includes three examples of the Lamborghini Gallardo, a Lamborghini Murcielago, Ferrari 430, Ferrari 575M, Aston Martin DB9, Bentley GT Continental, Porsche 997 GT3, Porsche Cayman S, Audi RS4 Avant, Lotus Exige, Hummer H2, and a Ducati 1098 and BMW K1200 for bikers.

Packages give customers a bank of points to use through the year.

As is befitting the cost, the company offers a range of services. They drop off the cars anywhere they are required and can store and wash the customer's personal car.

“It's as much about the car as it is about the service,” Ward says . “It's whatever suits our customers.”

 

Stephen Ottley
Contributing Journalist
Steve has been obsessed with all things automotive for as long as he can remember. Literally, his earliest memory is of a car. Having amassed an enviable Hot Wheels and Matchbox collection as a kid he moved into the world of real cars with an Alfa Romeo Alfasud. Despite that questionable history he carved a successful career for himself, firstly covering motorsport for Auto Action magazine before eventually moving into the automotive publishing world with CarsGuide in 2008. Since then he's worked for every major outlet, having work published in The Sydney Morning Herald, The Age, Drive.com.au, Street Machine, V8X and F1 Racing. These days he still loves cars as much as he did as a kid and has an Alfa Romeo Alfasud in the garage (but not the same one as before... that's a long story).
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