A proper sales contender? 2023 Chery Omoda 5 moves to drive-away pricing to rival Haval Jolion and MG ZS

One of Australia's most aggressively priced small SUVs - the Chery Omoda 5 - has had a pricing adjustment, bringing its cost up to a national drive-away price.

The Omoda 5 is now a drive-away offering, with a national standard entry price of $32,990 while the higher-spec EX variant costs $35,990.

The Chery Omoda 5 was previously priced at $29,900 before on-roads for the entry model and $32,900 for the EX.

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It puts it in line with other rivals from China like the Haval Jolion, which can be had in Ultra guide for $33,990 drive-away, or an MG ZST Essence for $34,990.

The Chery's features list is its main draw, rivalling much more expensive cars thanks to things like its synthetic leather heated seats and sunroof.

The relatively basic Honda HR-V entry variant starts from $36,700 drive-away.

The car remains the same in its specifications and mechanicals, with a 1.5-litre four-cylinder petrol engine still making 115kW and 230Nm.

The Chery Omoda 5 was previously priced at ,900 before on-roads for the entry model and ,900 for the EX. (Image: Chris Thompson)

"As like many other brands, we are constantly reviewing our pricing in this current climate," a Chery Australia Deputy Marketing Director Andrew Haurissa told CarsGuide in response to a request for details around the reason for the adjustment.

"Following our launch, we have adjusted our pricing and moved to nationwide drive away pricing for June."

Chery's only model on the Australian market so far has sold more units than some established rivals for the whole year so far, with 1009 sales since it went on sale a couple of months ago.

The Honda HR-V has only racked up 795 sales, for example, and in the month of May the Omoda 5 - with 584 sales - outsold cars like the Mitsubishi ASX (549 sales) and the Toyota Corolla Cross (421).

It's possible the small SUV's aggressive pricing and long list of standard features will put it on the list for many buyers.

The brand has previously told CarsGuide an electric version is on the way. (Image: Chris Thompson)

Upon its launch, the Omoda 5 was widely criticised for its lane-keeping assistance system, which was almost universally called overbearing.

Since its initial reviews, the brand says it has adjusted the system to be more cooperative.

The brand has previously told CarsGuide an electric version is on the way, as well as a more powerful sporty version with a slightly larger 1.6-litre engine.