Volvo EX30 vs Ford Puma

What's the difference?

There’s a lot to like about the Volvo EX30 Cross Country. It’s an impressive AWD EV. Nice to drive, comfortable and offering the extra driver confidence an AWD system brings.

It also looks good, has a decent stack of features onboard and has plenty of appeal for owners, especially in terms of servicing costs.

As an EV tourer, it has a reasonable driving range and offers enough in terms of AWD flexibility to appeal to those people who may like the idea of an all-electric adventure machine.

But it is small, has a limited scope of off-road capability and pricing is ranging upward for what it offers.

If a minimum price and maximum interior space are your priorities, then the Puma is not for you. Especially so in the flagship ST-Line V, which may seem too small and a tad cramped compared to, say, a Seltos, C-HR or ASX.

Where the Ford excels, typically, is in the way it encourages the keen driver while cosseting four occupants (and a surprising amount of their cargo). There's a poise and maturity to the way the Puma moves that puts it on a par with or even beyond some premium compact SUVs. Even the styling is a statement. If the badges (and dashboard) were covered, you might be convinced this cat is actually a Jag.

If all that is more important, then the ST-Line V is for you. The very antithesis, then, of the unassuming and unloved EcoSport the Puma usurps.

This Cross Country is 4233mm long (with a 2650mm wheelbase) 1850mm wide, and 1567mm high. It has a listed kerb weight of 1910kg.

It’s a slick-looking compact SUV with more than its fair share of hints at its off-road aspirations including raised suspension so it perches higher off the deck than its regular EX30 stablemates (190mm of ground clearance). It has dark coloured front and rear body panelling, dark wheel-arch extensions (built to cop any loose gravel or dirt while all-wheel driving on well-maintained bush tracks), and if you get on the ground to check, front and rear skid-plates.

Quirky touches include an impression on the front bumper section of a topographical map depicting the highest mountain range in Sweden (as well as the apparent co-ordinates to that location), and interesting doodles under the lid of the front boot (what I like to call the 'froot' whereas as you might call it the frunk for front trunk).

Overall, the Cross Country has a spartan-style cabin. No, I don’t mean there are swords and shields and oiled-up blokes in loin cloths here – just that there’s a clear, basic layout that leans more towards functional than flashy.

It also has a fixed-in-place panoramic glass roof that has no sliding cover built into the ceiling and I’m not a big fan of having my noggin exposed all of the time.

If you search for the 1998 Puma coupe, you'll see some vague similarities with its modern SUV namesake, especially in their anthropomorphic face. It's in the eyes. There are also hints of Aston Martin (DBX), Porsche (Macan) and – let's face it – Mazda (CX-3).

Yet the real achievement lies in the way Ford has managed to make a 4.2-metre-long by 1.8m wide by 1.6m high crossover look so svelte, with the resulting balanced proportions, flowing lines and taut surfacing giving the Puma quite an athletic visual presence. After the EcoSport failure, head-turning looks were deemed paramount.

The extra girth gained by widening the Fiesta's platform allowed Ford's designers to create a muscular body that could also accommodate a metre-wide tailgate opening, while beneath the cargo floor is an exceptionally deep storage box, bringing better-than-expected practicality to boot.

Inside, the driver misses out on a digital instrument display but the centrally-located, vertically-mounted 12.3-inch touchscreen multimedia system offers wireless Apple CarPlay and Android Auto as well as pretty much every control and gauge you could wish for and, as driver, you quickly get used to checking that screen for your current speed etc.

It also offers a way to open the glove box (that sits below the screen) and quick ways to switch off driver-assist aids, such as 'Lane Departure Warning' and the 'Driver Alert System', which could otherwise be a bit annoying. Unfortunately, you have to switch off those systems every time you get back in the car.

The screen is where you’re also able to cycle through drive modes, vehicle settings and the like. The front seats are power-adjustable set-ups and they are heated but not ventilated. There is plenty of durable plastic inside the cabin as well as a denim-like 'tailored wool blend' seat upholstery and soft-touch surfaces.

In terms of space, well, as befitting a compact SUV, there’s not a lot of it for gear or people. The aforementioned glove box is small, there’s no centre console (only sliding cupholders above, and a narrow receptacle below with a wireless charging pad) plus the door pockets are thin and shallow.

And second-row passengers don’t fare too well, either. It’s squeezy back there – even for a Hobbit-sized bloke like me – and there are few amenities.

No fold-down armrest with cupholders, no directional air vents and that panoramic glass roof doesn’t have a sliding cover so those in the front and back cop the full brunt of the summer sun. I can vouch for the ouch too because I had this Cross Country during record-high summer temps in NSW and my gigantic forehead (due to a hairline that keeps creeping rearward) suffered a roasting. That’s about the only circumstance – no sunroof cover and extreme heat – in which it’s okay for someone to wear a hat while driving.

In terms of storage, with both rows in use, there’s a listed 318L of volume in the rear cargo area and 1000L when the second row is stowed away. The rear cargo area has a light and bag hooks and there’s a charging cable and tyre-repair kit in the shallow underfloor storage space.

It’s well worth noting that this vehicle, despite being marketed as an all-wheel drive vehicle with adventure potential, doesn’t have any spare tyre onboard.

At the front of the Cross Country, there is seven litres of cargo volume in what I call the 'Froot' (front boot) rather than the 'Frunk' (front trunk).

Compact yet spacious, the ST-Line V's interior has strong as well as weak points.

Let's start with the latter. The most obvious connection with the Fiesta is in the Puma's dashboard, which is largely shared between the two. After all the effort expended on the design and chassis, this is somewhat disappointing. There's nothing wrong essentially with the fascia's aesthetics or functionality – it's just that the look is humdrum and dated. What's needed is something with the visual wow factor as found in the latest Peugeot 2008, especially at this price point.

Yet Ford has at least tried to put some tinsel inside this most expensive version of its smallest SUV.

Stitched perforated leather seat facings, carbon-fibre-look trim and soft vinyl coverings in key touchpoint areas bring an upmarket look and feel, backed up by a now-familiar digital instrumentation layout, a lovely flat-bottomed three-spoke steering wheel, easy and intuitive multimedia interface and a wireless phone charger. That electronic cluster, by the way, changes colour and markings but doesn't have the scope of multimedia displays of, say, Audi's Virtual Cockpit. It's comparatively rudimentary.

Conversely, there's a solidity and quietness as well, offering a level of refinement that's usually found in more-premium Euro alternatives. We weren't expecting that, though of course this is a German Ford product.

Our test car also boasted a vast glass opening sunroof, adding to the opulence. With all this gear, the ST-Line V's cabin is properly appealing.

On the practicality front, entry and egress is pretty good, the driving position is excellent (thanks in no small part to a big amount of adjustability for both the steering column and seats), the front cushions themselves are sumptuously enveloping, while wide door pockets and a big glovebox obviously come in useful. And there's a USB-C outlet in the centre cubby between the seats. How modern.

However, rear vision out is poor, there are no seat warmers and some of the lower-lying plastics are a bit drab.

The back seat isn't really suitable for people over 175cm, as kneeroom is limited and taller scalps may scrape the ceiling with the twin-pane sunroof in situ. The latter also means no overhead grab handles.

But the backrest angle and cushions themselves are fine, even for longer journeys. Just don't expect to squeeze a third adult in the back unless rubbing shoulders won't bug you. Note, too, that the rear cushion does not slide or tilt forward to allow for a lower load area when the backrest is folded down. Pity.

There is a receptacle in both doors for small bottles but no cupholders whatsoever (how can Ford call itself an American company?), or face-level air vents – though the large dash vent outputs do reach the rear. Amenities such as USBs and cupholders are AWOL; and vision out from back there is limited by the high shoulder line. Tough if you're trying to peer out. Sorry, Fido.

The Puma's overall compact footprint and rear packaging clearly suggest that this is aimed at singles, couples, or couples with smaller kids/pets to transport around.

Still, for a small SUV, the cargo area isn't bad at all. The standard floor depth is fairly generous, with a long and flat loading area, but below that is a narrower yet deeper waterproof area, while under that again is a space-saver spare wheel. Clever. Also intelligent is the luggage cover that lifts automatically with the tailgate, as per Mazda's CX-5.

For the record, cargo capacity is rated at 410 litres with the 60/40 split-fold rear seats erect – or 1170L with them folded down flat. These figures far outstrip the CX-3.

To sum the cabin experience… it's far-better than its Fiesta-sourced dashboard may suggest, while the ST-Line V treatment goes a long way in helping justify the premium. That's a win.

In Australia, the Puma plays in the burgeoning 'Light SUV' segment, so goes up against the ageing yet athletic Mazda CX-3 as well as Honda's HR-V, along with more recent challengers like the Hyundai Venue, Kia Stonic, Nissan Juke II, Toyota Yaris Cross and Volkswagen T-Cross. All are ready to pounce on the bestselling Hiroshima crossover.

What every one of these baby SUVs have in common is that they're based on B-segment – or supermini – platforms. However, prices and sizes do blur in this corner of the class, with larger small-car-derived rivals from the 'Small SUV' segment above, led by the Mitsubishi ASX, Kia Seltos, Mazda CX-30 and Hyundai Kona, also in the Ford's crosshairs.

Formidable opponents indeed, and just like that, the first big hurdle appears for the Blue Oval hopeful. Puma is Light SUV-sized but Small SUV-priced, with the entry-level grade kicking off from a tenner under $30,000, and before on-road costs. That's even more expensive than the VW.

This instantly eliminates it from many buyers' radars.

In contrast, a CX-3 Neo Sport starts from just $22,890. But that's with a manual gearbox, plain interior and steel wheels, whereas the Puma includes a ripper turbo engine/auto combo, climate control, a smartphone app that allows for remote vehicle location/ locking/unlocking/starting, voice-activated sat nav, wireless smartphone charging, lane-departure warning and assist, traffic-sign recognition, driver impairment monitor, 17-inch alloys and a leather steering wheel.

Along with other goodies like AEB with pedestrian alert, reverse camera, Bluetooth audio and telephony, Apple CarPlay/Android auto, digital radio, live traffic updates, fuel-saving engine stop/start, auto headlights, rain-sensing wipers, adaptive cornering fog lights, powered folding mirrors, push-button start and puddle lamps, the Puma looks and feels up-spec inside. To match most of that stuff in the CX-3 you'll need a Maxx Sport auto from $26,890.

Rising to the $32,340 ST-Line drops the Puma's ride height by just 2mm (to 164mm), but adds firmer suspension, a body kit, glitzier alloys, sports seats, a 12.3-inch digital instrument cluster, flat-bottomed steering wheel, paddle shifters and racier trim for a racier experience, though it loses the climate control for a manual air-con set-up. Strange. This grade might just be the sweet spot in the Ford's range, though it does sit about $1300 higher than the CX-3 sTouring equivalent.

Finally, the subject of this test, the ST-Line V, scores privacy glass, lashings of chrome, keyless entry/start, leather upholstery, climate control, premium audio, a powered tailgate and 18-inch alloys. All for $35,540, it's about on a par with CX-3 Akari, but lacks the latter's powered driver's seat and heated front cushions, among other items. The Mazda also goes one better with a $2000 AWD option from all mid-level grades up, as well as manual availability.

We recommend the $1500 Park Package, which ushers in adaptive cruise control with full stop/go and lane-centring tech, as well as blind-spot detection and auto parking. Premium paint adds $650, a panoramic roof $2000, roof rails $250 and a black roof $500.

Against compelling alternatives costing less, like the high-flying Seltos Sport+, CX-30 G20 Touring and Toyota C-HR Koba, the ST-Line V struggles to make sense on paper. Can the Puma's cabin and driving experience claw back its obvious price disadvantage?

The EX30 Cross Country has a twin-motor electric set-up, producing a combined 315kW and 543Nm. It has a single-speed transmission and a 69kWh battery.

Drive modes include 'Standard', 'Performance' (taps into all-wheel drive and is the preferred mode for light off-roading) and 'Range' (defaults to rear-wheel drive to get most out of battery).

It does not have any off-road driving modes (like Sand, Mud or Snow) but it does have 'Hill Descent Control'.

Claimed 0-100km/h time is just 3.7 seconds.

A multiple international engine-of-the-year winner, the compact and lightweight, 999cc 1.0-litre twin-cam three-cylinder turbo petrol unit is the sole choice for now. Driving the front wheels via a seven-speed dual-clutch transmission (DCT), it delivers 92kW of power and 170Nm of torque.

With no all-wheel drive option, there are instead five driving modes – Normal, Sport, Slippery (for snow) and Trail (gravel) applications, working on the traction, stability and transmission algorithms to mimic some of the benefits of AWD. In the ST-Line V, a set of paddle shifters are fitted in lieu of the sadly-absent manual gearbox.

Owners of the previous-shape Fiesta S and EcoSport would be familiar with the 1.0T's smooth and strident performance, though these 2010s models used a completely different type of DCT. This was the highly-publicised Powershift, which consisted of a dry-clutch system, and was prone to a multitude of problems and failures in the petrol-powered auto versions.

In contrast, the Puma adopts a next-generation transmission dubbed 7DCT300; related to the item found in some smaller Mercedes-Benz, Renault and Nissan models, it instead employs a more-robust wet-clutch system with a higher torque threshold, so promises to be far more durable and reliable than the problematic old dry-clutch unit.

Official combined cycle (urban/extra-urban) energy consumption is listed as 19.1kWh/100km. On this test, I recorded 18.4kWh/100km, which is impressive, especially considering I took this Volvo on some tracks that pushed the limit of its capabilities.

For reference, the 2026 Subaru Solterra AWD Touring has claimed energy use of 16.0kWh/100km, but I've yet to test it to gauge its real-world energy consumption, under pressure in tough (for an AWD) conditions.

The EX30 Cross Country has a 69kWh battery and according to Volvo can be charged from 10 to 80 per cent in as little as 30 minutes on a fast 175kW DC charger.

It took me about 18 hours to get it from 20 to 80 per cent on a household socket (16 amp/3.6kW).

It has a listed driving range of 417km (WLTP) on a full charge. Official driving range is “up to 417km (WLTP)”.

The Puma's official combined average fuel consumption figure is just 5.3 litres per 100km, which works out to 121 grams per kilometre. Fitted with a 42-litre fuel tank, the potential range averages out to almost 800km between refills.

Out in the real world, we managed an exceptional 6.2L/100km, no doubt helped by an ever-eager stop/start system (which, annoyingly, kills the air-con when it extinguishes the engine; we found ourselves constantly pressing that 'off' button as the days wore on). This figure was achieved in motorway-heavy driving scenarios, albeit loaded with holiday gear and with the air-con blaring.

So, we took another, urban-focused test, in lots of slow-moving traffic situations, and averaged a still-solid 8.0L/100km.

Note, that while the Puma requires 95 RON premium unleaded, it's also perfectly happy on – and is even recommended by Ford for – the cheapest petrol currently offered in Australia, 94 RON E10 unleaded. Either way, the ST-Line V is a frugal small SUV.

This compact, all electric SUV has a ton of power and torque from the get-go. It’s impressive on almost all surfaces and it really is fast.

It has listed kerb weight of 1910kg and a turning circle of 11m, and this is a highly manoeuvrable vehicle.

The driving position is at best low and sporty, and there’s adequate visibility, even though it is pinched in places, especially looking back towards the rear of the vehicle.

This is a smooth and refined compact SUV that's nice to drive on- and off-road.

The Cross Country punches well above its weight in terms of power and torque and throttle response is great. It even errs on the side of too energetic, but steering is precise, the transmission is slick and the brakes have plenty of bite.

You’re able to change driving characteristics on the main screen by cycling through the drive modes (Standard, Range and Performance). Performance is a key mode when you hit the dirt because that fully engages and optimises the all-wheel drive system to give you that sure-footedness on looser surfaces.

Range is aimed at optimising the vehicle’s energy efficiency and Standard is not too bad for general day-to-day driving conditions.

When you do get off road, it handles minor corrugations well. It also deals with deeper, more severe potholes reasonably well. It’s pleasantly surprising that it stays so settled and composed while you're going through some lumpy and bumpy stuff.

The Cross Country is not an off-road animal as such, it can handle things when the road surface becomes more traction-compromised than you may normally face. But with limited ground clearance (even if it’s 19mm higher off the ground than the regular EX30 for a total of 190mm) the Cross Country is not a rock-crawling beast.

It doesn't have any off-road driving modes, however it does have hill descent control. But that's really for mild inclines and downhills where it has to hold a safer speed than it may otherwise achieve.

In terms of dimensions, it's not that well set up for off-roading. You don't want to take this anywhere near four-wheel drive only terrain. But having said that, it is more than capable of handling light to moderate off-road conditions – mild corrugations, some deeper potholes here and there, loose gravel, loose stones, those sorts of things.

In fact, there's no reason why you can't drive this vehicle on well-maintained tracks in dry conditions to your favourite campsite in a national park, even if it's a bit slippery.

The suspension set-up – Macpherson strut front, multi-link rear – is well suited to on-road driving. And while the Cross Country tends to feel a bit firm in places, it remains composed and settled when things become lumpier and bumpier, say, for instance on dirt tracks and gravel roads.

Its raised suspension (compared to the regular EX30) is on the firm side of things and it become a little jittery when the road becomes more corrugated and less well-maintained. But otherwise it is mostly well settled, well composed and ride and handling is nicely controlled.

This Volvo’s towing capacity is 1600kg.

Its all-season tyres – Goodyear EfficientGrip Performance SUV (235/50R19) – are on 19 inch rims and that’s not a package well suited to off-roading of any kind, really. There’s always the option of swapping them for some all terrain tyres on an 18-inch rim and that combination would instantly make this Cross Country even better for mild to moderate off-roading.

If the Puma's pricing is complicated, its cabin surprising accommodating and its real-world efficiency particularly parsimonious, then the upward trajectory of pros over cons continues with performance that's downright spirited.

Around town first. A small-displacement engine plus a turbo plus a DCT usually spell interminable spells of lag when all the driver longs for is an instant and measured response to a right foot flexing down onto the throttle.

But the Ford largely sidesteps such pitfalls. Though momentarily hesitant at take-off, the three-pot turbo does then get down to business in no time, with a sustained and satisfying surge of thrust as the revs grow, accompanied by a lusty and raspy thrum that's entirely in keeping with the Puma's track-pants appearance. And it doesn't let up either, with speed building up strongly through the gears, and much more so than the mere 999ccs suggest. Great for overtaking, or taking over a rapidly diminishing gap in the peak-hour derby.

Selecting Sport (a fiddly action that's located too far from the driver for safe eyes-on-the-road operation) lights an even bigger fire in the Puma's belly, with punchier acceleration and a very attentive transmission tune, slicing seamlessly through the seven ratios, leaving you in awe that a heart so small can possess such deep lungs.

Where the Ford really leaves an indelible mark is its enthusiasm to corner just as keenly, armed with brilliantly slick steering and a planted chassis that is set up to both encourage and interact with the driver. Minimal body roll and lots of grip from a quality quartet of Continental tyres ensure the Puma can be punted about like a sporty little hatchback, while the electronic safety tech allowing just enough leeway for lots of fun before they gently reel everything back into line.

We cannot think of a more enjoyable small SUV. And, by the way, those same driver-assist systems provide exceptionally nuanced lane-keep and adaptive cruise-control intervention – certainly they're right up there with the premium SUV brigade.

Given that our Puma wore 215/50R18 rubber, on a 'sports' suspension tune, the ride around town is commendable, with ample cushioning from the rough stuff. There is some tautness to the ride, but it isn't hard or rough; the ST-Line V walks a fine line between urban-agility and surface-decay isolation. In other words, it's commendably relaxing to travel in.

At higher speeds, some road and tyre noises do permeate through inside, and those Dumbo door mirrors do create some wind whoosh, but overall, given how dynamic the chassis is, the Puma feels grown up and sophisticated.

Tested under the 2019 Euro NCAP crash-test regime, the Puma scores a top five-star ANCAP rating.

However, this means it does not meet the more stringent frontal offset crash, side impact crash and far-side impact crash-test criteria introduced by ANCAP for 2020 model-year vehicles – despite launching in September of that year.

Safety items include dual front, front-seat side and side curtain airbags (six in total), AEB with pedestrian and cyclist detection (working between 7km/h and 80km/h), lane-departure warning, lane-keep assist, traffic-sign recognition, driver fatigue alert, rear parking sensors, tyre pressure monitors and emergency assistance. These come on top of anti-lock brakes with electronic brake-force distribution and brake assist, stability control and traction control.

As mentioned earlier, adaptive cruise control, active park assistance, front parking sensors and blind-spot detection are part of the $1500 'Park Package'. Do it.

The Volvo EX30 Cross Country is covered by a five-year/unlimited km warranty (with roadside assistance included) and an eight-year/160,000km warranty applies to the battery set-up.

A five-year/150,000km servicing plan applies and is free – and that is well worth noting here. While free/complimentary servicing is not unheard of in the EV space – it's offered with Audi e-tron, Polestar 4 (Long Range AWD), Genesis (GV70), BYD (Sealion 7) and more – the fact Volvo offers it on a variant that may spend at least some time on unsealed roads is commendable.

Servicing appointments are set for every 24 months/30,000km, whichever occurs soonest.

Volvo Group Australia has more than 40 dealerships as well as numerous Volvo-approved workshops across the country.

Ford offers the industry-average warranty of five-years/unlimited kilometres. Services intervals are every 12 months or 15,000km.

There is also a capped-price servicing scheme under the 'Ford Service Benefits' banner, with the first four years/60,000km of 'A and B' logbook services pegged at $299 per visit, and then between $320 and $560, for up to 12 years.

There is also a Ford loan car program, SYNC 3 map updates and Motoring Club Membership included during that time frame.