Toyota Land Cruiser vs GWM Cannon Alpha

What's the difference?

The Toyota LandCruiser has joined the ranks of the new wave of hybrid vehicles with a powertrain that combines a 3.5-litre twin-turbo V6 petrol engine and an electric motor.

The 'i-Force Max' hybrid set-up, borrowed from the USA’s big ol’ Tundra, is aimed at improving the LandCruiser’s performance on- and off-road, rather than achieving greater fuel efficiency.

And with substantial increases in power (up 114kW to 341kW combined peak output) and torque (up 90Nm to 790Nm combined peak output) off-road enthusiasts are justifiably interested in how this unit’s on-paper impressiveness transfers into real-world efficacy.

The Cruiser has always been renowned for its prowess in the dirty stuff so will this hybrid powertrain make the classic off-road tourer a whole lot better?

Read on.

Chinese automotive brand GWM (aka Great Wall Motors) has been making headlines, given that in 2024 it was the first manufacturer to launch an HEV (Hybrid Electric Vehicle) ute in Australia. And in 2025 it's replaced that short-lived model with a PHEV (Plug-in Hybrid Electric Vehicle) version.

The decision to axe the original Alpha Hybrid was a no-brainer for GWM, given its PHEV successor offers not only short-haul pure-electric driving but also superior power, torque and driving range plus the enhanced ride comfort and handling of four-coil suspension.

We were recently handed the keys to the latest iteration of this lavishly-equipped 4x4 dual-cab ute to assess its workhorse credentials from a tradie’s perspective.