Toyota Land Cruiser vs GWM Cannon Alpha

What's the difference?

The Sahara version of the LandCruiser 300 is an impressive large 4WD wagon: refined and comfortable on-road, and it adequately retains that renowned ’Cruiser capability off-road.

It's supremely comfortable seven-seater and has heaps of potential as a touring vehicle, but while there's plenty to like about the Sahara spec, the updated seven-seat GXL (up $2029, to $110,820 excluding on-road costs) offers a more appealing compromise between price and features, especially now that it has a cool box in the centre console, four-zone climate control (previously two), and eight-way power-adjustable driver’s seat (with lumbar support), among other additions.

The Cannon Alpha Ultra PHEV combines five-star safety, a confident warranty, lavish luxury and short-haul electric driving for a competitive price. However, from a pure workhorse perspective, its class-benchmark 3500kg tow rating is offset by a modest payload limit, plus an awkward spare tyre location which could be a deal-breaker for some tradies as it compromises working floor space and the securing of loads.

The LandCruiser 300 Series in Sahara spec strikes a nice balance between practicality and prestige.

The Sahara's exterior has a distinctive LandCruiser appearance: chunky but modern-ish and ready to be fitted with Toyota genuine accessories or aftermarket gear.

The Sahara is 4980mm long (with a 2850mm wheelbase), 1980mm wide and 1955mm high. It has a listed kerb weight of 2620kg.

The Sahara’s exterior has that distinctive LandCruiser appearance, but modernised.

Otherwise, there are chrome exterior mirrors and door handles, and dynamic indicators front and rear that add to its overall quietly classy appearance.

The Silver Pearl premium paint on our test vehicle costs $675. Other paint choices include Glacier White, Ebony, Crystal Pearl, Graphite, Merlot Red, Eclipse Black and Dusty Bronze.

Our test vehicle shares the same body-on-frame chassis design, twin A-arm/coil-spring front suspension, four-wheel disc brakes and electric power-assisted steering as the model it replaces, but the previous leaf-spring live rear axle has been replaced by a multi-link coil-spring arrangement. External chrome has also been greatly reduced.

Its luxurious leather-accented interior has a spacious and classy feel with a panoramic sunroof and opulent mix of surface finishes, but some tradies might consider such indulgences too fancy for carting muddy-booted crews.

The PHEV’s larger rechargeable battery pack uses up all the underfloor space behind the rear axle usually occupied by a full-size spare tyre. As a result, the steel-rimmed spare has been moved to a conspicuous location in the load tub, which not only looks like an afterthought but is far from ideal for workhorse duties (see Practicality).

There's a sense of familiarity in the 300’s cabin – it's a functional yet premium space – and it's an easy cabin in which to become instantly comfortable.

The driver gets a heated and power-adjustable steering wheel, and ventilated, heated and power-adjustable seat (with power lumbar adjustment), while the front passenger gets a ventilated, heated and power-adjustable seat.

All seats are leather-accented, comfortable and there are soft-touch surfaces throughout the interior.

The Sahara's 12.3-inch multimedia touchscreen is a main feature in the cabin and it's easy to use, now with wireless Apple CarPlay and Android Auto, and there's a wireless charging pad near the shifter. There are USB-A and USB-C charging points upfront.

The centre console houses a cool box and its lid can be opened from either side, so driver or passenger can access whatever is inside.

And – will wonders never cease? – the Sahara has a powered sunroof (aka moonroof).

There are the usual storage spaces, cupholders, receptacles in the doors for bottles, and myriad other spaces for the stuff that you carry every day.

Second-row seats are in a 40/20/40 split-folding configuration, and the third row is a power-folding arrangement that stows away forwards and flat.

The Sahara's cargo space, when all seven seats are in use, is a listed 175 litres (VDA) behind the third row, increasing to 1004 litres when the second and third row are stowed away.

The rear cargo area has a 220V/100W inverter and four tie-down points.

Our test vehicle’s substantial 2810kg kerb weight is 235kg heavier than its hefty Alpha Hybrid predecessor, due largely to the bigger battery and electric motor. That makes it about half a tonne heavier than numerous conventional turbo-diesel 4x4 dual cab utes.

This substantial kerb weight contributes to a sizeable 3495kg GVM, yet results in a 685kg payload rating which is modest compared to some turbo-diesel rivals with genuine one-tonne capabilities.

It’s also rated to tow up to the class-benchmark 3500kg of braked trailer, but with its 6745kg GCM (or how much it can legally carry and tow at the same time) that would require a 250kg reduction in payload (from 685kg to 435kg) to avoid exceeding the GCM.

While it’s unlikely owners would need to tow at the 3500kg maximum, it’s important to be aware of these numbers if the need arises, as that 435kg of payload could easily be used up by a crew of tradies before you could load any of their tools.

The vertical mounting of the spare wheel in the load tub not only reduces floor space and load volume but also restricts the securing of loads, given there’s no anchorage point accessible in the right rear corner of the tub.

So, all load straps extending rearwards must share the same left-side anchorage point, which is far from the ideal even spread provided by four-corner load restraint. This spare wheel location needs a rethink (perhaps a swing-away carrier favoured by 4x4 wagon owners would be better).

We also noted the big button on the two-way tailgate, which enables it to split into a pair of hinged doors, stopped working during our test. Fortunately, it could still open the tailgate as a conventional single unit.

There’s ample interior space, not only for front seat occupants but also those in the back. That includes tall people, given I’m 186cm and have at least 40mm of knee room when sitting behind the driver’s seat when set in my position.

There’s also about 80mm of rear headroom, despite the presence of a full-length sunroof which can often compromise this dimension. However, shoulder-room is tight for three adults, so two would be preferable for long trips.

Front-of-cabin storage includes a large-bottle holder and bin in each front door, plus a large glove box, overhead glasses holder and a pull-out compartment for the driver in the lower dash.

The centre console offers wireless phone-charging and a lidded box (with internal air-con flow available) and two small-bottle/cupholders. Another storage nook in the lower right-side of the console offers two USB ports, a 12-volt socket and enough space for a phone.

Rear passengers get a large-bottle holder and bin in each door, pockets on the rear of both front seat backrests and small pull-out drawers under each outer seat. The rear of the centre console also offers adjustable air-vents, a pair of USB ports plus controls for seat heating/cooling and the sliding rear window.

The fold-down centre armrest offers another wireless phone-charging pad, pop-out twin cupholders and a hidden compartment for storage of phones or other slimline items.

Our Ultra test vehicle, which sits above the entry-level Lux as the premium PHEV model grade, comes in only one specification comprising a 4x4 hybrid drivetrain with four-cylinder turbo-petrol engine, electric motor and plug-in rechargeable battery for a list price of $64,990.

That pricing sits between its local PHEV ute rivals including the BYD Shark 6 ($57,900) and Ford's entry-level XLT Ranger PHEV ($71,990). Our example’s 'Crystal Black' premium paint is a $595 option.

Its generous standard equipment includes 18-inch alloys with 265/60R18 tyres and a full-size steel spare, LED headlights/DRLs/fog lights/tail-lights, two-way 60/40-split tailgate with electronic lock, roof rails, side-steps, rear privacy glass with electric-sliding rear window, a panoramic sunroof, front and rear diff locks, tyre pressure monitoring, front/rear parking sensors and lots more.

The luxurious interior offers sumptuous leather-accented seating, with the front buckets having multiple power adjustments, heating/cooling and a massage mode. The outer rear seats also have heating/cooling, plus powered backrest recline and a ‘welcome’ function for easier passenger access.

There’s also a synthetic leather-wrapped steering wheel with heating, multiple 'feel' modes and functions, plus an electronic parking brake, head-up display, dual-zone climate, 64-colour ambient interior lighting and wireless phone charging/USB ports front and rear.

Cabin tech includes a 12.3-inch driver’s digital instrument cluster and premium 10-speaker ‘Infinity’ sound system, controlled by a big 14.6-inch multimedia touchscreen with Apple/Android connectivity, voice commands and a vast choice of settings which allow a high degree of personalisation.

The Sahara has the 300 line-up’s 3.3-litre V6 twin-turbo diesel engine, producing 227kW at 4000rpm and 700Nm from 1600 to 2600rpm.

It has a 10-speed automatic transmission, high- and low-range 4WD, as well as a centre diff lock.

What it also has is a handy array of 4WD-focussed driver-assist tech onboard, which includes crawl control, downhill assist, hill-start assist, multi-terrain select, multi-terrain monitor with panoramic view, and active traction control (A-TRC). 

It also has what’s called turn assist which, when activated through crawl control, helps to reduce the 300’s turning radius by braking the inside rear wheel – and while it initially seems like a bit of a novelty, this feature may come in very handy if you have to work your way through especially narrow and twisty bush tracks.

The Alpha PHEV drivetrain consists of a 2.0-litre, four-cylinder, turbo-petrol engine that produces 180kW of power and 380Nm of torque. This is paired with an electric motor that adds another 120kW/400Nm, so combined they officially produce 300kW and 750Nm.

The electric motor draws its energy from a 37.1kWh lithium-ion rechargeable battery. GWM claims it can be charged from 30 to 80 per cent in less than 30 minutes using 50kW DC charging, or around 6.5 hours using AC charging.

It also has up to 6.0kW of V2L (Vehicle to Load) functionality, using a dedicated adapter cable which plugs into the vehicle’s charging port and provides a standard three-pin AC outlet for numerous electric tools and appliances.

The nine-speed torque converter automatic, which offers sequential manual-shifting using steering wheel-mounted paddles, is paired with the familiar Borg Warner ‘Torque on Demand’ 4x4 system.

For road use, this has three selectable drive modes ('Standard'/'Sport'/'Eco') with the centre differential remaining unlocked to automatically adjust torque delivery between the front and rear wheels in response to any loss of traction.

For off-road use, selecting '4H' (4x4 High Range) or '4L' (4x4 Low Range) locks the centre differential to provide an even 50:50 torque split between the front and rear wheels. 4L traction can be optimised by engaging the front and rear diff-locks.

Official fuel consumption is listed as 8.9L/100km on the combined cycle.

I recorded 12.4L/100km on this test, which is reasonable considering I did a solid half-day of low-range four-wheel driving, book-ended by 100km of highway driving.

The Sahara has an 80-litre main fuel tank and a 30L sub-tank (totalling 110-litre fuel capacity) so, going by my on-test fuel-use figure (12.4L/100km), you could expect a driving range from a full 110 litres of almost 890km.

GWM claims official combined average consumption of only 1.7L/100km when the highly-charged battery allows most driving to be done in pure electric mode. GWM also claims an official ‘low charge’ figure of 7.9L/100km, when the battery is depleted and the petrol engine is doing most of the work.

It has an NEDC electric-only driving range of up to 115km and a ‘hybrid’ driving range (petrol engine and electric motor combined) of up to 1060km. The petrol engine drinks standard 91 RON unleaded.

The dash display was showing average petrol consumption of 6.4L/100km at the completion of our 324km test, which comprised a mix of suburban, city and highway driving of which about one third was hauling a heavy payload. This was lineball with our own figure of 6.2 based on fuel bowser and tripmeter readings.

Starting with 90 per cent battery charge, we completed 72km of electric-only driving before it automatically switched to hybrid mode when the charge reached 14 per cent. The system would not allow charge to drop lower than that for the remainder of our test, which was conducted in hybrid mode.

So, based on our own test figures, GWM’s claim of more than 1000km of hybrid driving range is credible from its combined 37.1kWh battery and 75-litre fuel tank capacities.

The Sahara is quiet and well-behaved on-road.

Steering is light and responsive and, with a 11.8m turning circle, this big 4WD feels nimble in the bush, even on tight tracks or pinched approaches to hills or creek crossings.

The V6 offers up plenty of power and torque, and that’s smoothly managed through the 10-speed auto.

Ride and handling are well sorted but, this being a LandCruiser, it’s soft and comfortable, rather than dynamic.

Its suspension – double wishbone, independent at the front and live axle and multi-links at the rear, with coils all-around – manages to soak up most imperfections in the road surface.

The 300 Series' brakes – ventilated discs all-around – brought the big Cruiser to a controlled stop during two emergency-braking scenarios.

The Sahara does miss out on some of the handy 4WD gear featured in the two higher grades (Sahara ZX and GR Sport), namely Toyota's sway-bar-disconnect equivalent electronic Kinetic Dynamic Suspension System (included onboard the GR Sport), front and rear differential locks (GR Sport), adaptive variable suspension (Sahara ZX and GR Sport) and a rear torque-sensing limited-slip differential (ZX).

But ultimately, unless you're really going all-out to break your Cruiser while 4WDing, then the Sahara has enough old-school and new mechanicals and driver-assist aids to get you through the majority of off-road challenges.

Put it this way: we managed all obstacles at our testing ground without any strife.

The V6 produces more than enough power and more torque – up 27kW and 50Nm over the V8 – and that power and torque is consistently delivered across a broad rev range.

The 10-speed auto is a clever match for this engine, making for a smooth pairing, never floundering through ratios in an attempt to find the sweet spot; it’s always pretty close to bang-on.

High- and low-range gearing are solid in the 300 Series, and the Cruiser has a 50:50 centre diff lock.

There’s also a comprehensive suite of driver-assist tech onboard aimed at making your off-roading escapades easier and safer.

The traction control system has been well calibrated and is quite seamless in its application.

The 300's multi-terrain select system includes driving modes such as Sand, Mud and Rock to suit the terrain you're on. These modes adjust various vehicle systems – including throttle control, engine output, and transmission response – to give you the best chance possible of tackling every off-road obstacle safely and in a controlled fashion.

Off-road measurements and angles are decent: ground clearance is 235mm, wading depth is 700mm, and approach, ramp-over and departure angles are 32, 21, and 25 degrees, respectively.

As well as its dialled-in off-road traction control and all of those driving modes, it has handy tech such as crawl control, which works like a low-speed cruise control.

Its tyres are the only real flaw in the 300 Series’ off-road set-up, as its standard Bridgestone Dueler all-terrains (265/65R18) are better suited to dry-track, light-duty 4WDing in good weather than taking on any hardcore 4WDing.

In terms of towing capacity, the 300 Series can legally tow a 750kg unbraked trailer, and the industry-standard of 3500kg braked for large 4WD wagons.

It has good steering feel with sophisticated ride quality, the latter thanks to four-coil suspension and substantial sprung weight which helps iron out the bumps and deliver a ride that’s more SUV than ute.

Flatten the accelerator from a standing start and up to 750Nm of torque responds with impressive force, even though you can feel that every one of those Newton metres is required to overcome more than 2.8 tonnes of inertia to get this jigger moving swiftly.

Although the option of sequential manual-shifting is available using the steering wheel paddles, we spent most of the test in auto mode as it felt like it was getting the best out of this complex drivetrain.

It’s a competent highway cruiser, too, with the petrol engine requiring 2200rpm to maintain 110km/h with low noise levels.

To test its GVM rating we forklifted just over half a tonne (505kg) into the load tub, which with driver equalled a 600kg payload that was less than 90kg under its limit. The rear coil springs compressed about 50mm, but there was no evidence of bottoming-out on our test route.

Ride, handling and braking were largely unaffected, along with the drivetrain which made light work of our 13 per cent gradient, 2.0km set climb at 60km/h.

Engine-braking on the way down, in a manually-selected second gear, was equally impressive. It never exceeded the 60km/h speed limit, even though its total vehicle weight of around 3.5 tonnes was being restrained by only a 2.0-litre four and regenerative braking.

The Cannon Alpha has a maximum five-star ANCAP rating (tested 2024) that includes seven airbags, 360-degree camera with multiple views and the active features you’d expect including AEB, front/rear parking sensors, front/rear cross-traffic alert with autonomous braking, speed sign recognition and more. The rear seat has three top-tethers plus ISOFIX child-seat anchorages for the outer seating positions.

The LandCruiser 300 Sahara is covered by a five-year/unlimited-kilometre warranty, which is par for the course in the mainstream market. Owners may extend the engine and driveline warranty to seven years by adhering to service schedules.

Service intervals are scheduled for every six months or 10,000km, whichever comes first. Those timings are shorter than the more usual 12 months/15,000km.

Capped-price servicing applies to the first 10 services at a cost of $420 each (correct at time of writing).

Warranty cover is seven years/unlimited km with an eight years/unlimited km traction battery warranty and seven years of roadside assist.

Scheduled servicing is every 12 months/15,000km whichever occurs first. GWM offers seven years of capped-price servicing totalling $4615, or an average of $659 per service.