GWM Cannon Alpha vs Toyota Land Cruiser

What's the difference?

Chinese automotive brand GWM (aka Great Wall Motors) has been making headlines, given that in 2024 it was the first manufacturer to launch an HEV (Hybrid Electric Vehicle) ute in Australia. And in 2025 it's replaced that short-lived model with a PHEV (Plug-in Hybrid Electric Vehicle) version.

The decision to axe the original Alpha Hybrid was a no-brainer for GWM, given its PHEV successor offers not only short-haul pure-electric driving but also superior power, torque and driving range plus the enhanced ride comfort and handling of four-coil suspension.

We were recently handed the keys to the latest iteration of this lavishly-equipped 4x4 dual-cab ute to assess its workhorse credentials from a tradie’s perspective.

Toyota Australia has made a raft of changes to the current LandCruiser 300 Series line-up as part of the latest round of upgrades, but even though the third-from-top Sahara gets a $1119 price rise, it doesn’t receive any updates.

In an increasingly competitive 4WD wagon market – where some car-makers are offering more standard features and tech at lower prices – has the venerable LandCruiser lost its lustre?

Read on.