Toyota HiLux vs Lexus Es350E

What's the difference?

The ninth-generation Toyota HiLux is not really a new HiLux in the true sense of the word, but there’s enough going on with it to have generated plenty of excitement in the ute-loving public.

This ‘new’ HiLux, in essence, is an update but it’s an update with substance: the HiLux now sports a new retro design, new interior layout, new suspension tune (softer rated springs and dampers for improved on-road comfort) – and it even has an electric park brake now.

So, with no major mechanical upgrades, is this HiLux enough of an improvement over past iterations to warrant your attention?

Luxury vehicles are better because of the quality, reliability and care that Lexus has brought since 1990, upending the status quo like no other brand before.

The ES, however, has been an outlier.

Inexplicably inferior to the far-cheaper Toyota Camry on which it’s long been based on, the bloated mid-sized “Executive Sedan” series created especially for America ignored “The Relentless Pursuit of Perfection” ethos that Lexus originals like the LS, IS, LFA and even the most-recent NX have striven for.

The eighth-generation ES redesign, however, is different, despite remaining Camry -ased, with an extended, beefed-up body and platform, multi-link rear suspension featuring adaptive dampers, an advanced new operating system that drags connectivity into this decade and an electric option.

Suddenly, the ES is poised to lure Polestar 2, Tesla Model 3 and Mercedes-Benz CLA buyers with a high-quality electric vehicle (EV) from Japan brimming with technology, refinements, space and features, at a price that cannot be ignored.

Has the ES finally understood the Lexus memo?