Subaru Impreza vs Kia Niro

What's the difference?

The 2024 Impreza delivers on all the key things which have made the nameplate so well regarded for the last 30-odd years.

The issue is, buyer expectations have moved on. Hatchbacks need to do more than ever to compete with small SUVs, and with today’s fuel prices it’s far more valuable to offer hybrid rather than all-wheel drive.

This is why, despite the sixth-generation Impreza being a tidy high-tech offering with an admirable commitment to safety, I think it will ultimately continue to shrink its market share. This Impreza really is one for the fans.

The Kia Niro S Electric is a solid little SUV that has decent space inside and some nice specs, but it's more expensive than its nearest rivals. The EV powertrain can take a little getting used to and I would have liked a smoother ride, but the 460km driving range is good.

For first-time EV owners, this wouldn’t be a bad option if you wanted to dip your toes in the water but it will suit urban dwellers and smaller families, like mine, best. This gets a 7.5/10 from me.

My son wasn’t in love with this one. Not enough buttons for him to press and he did comment on how bumpy the ride was in the back. He gives it a 6.0/10.

Over the years the Impreza has changed in its design and intention so much.

Once known primarily for its sporty sedan variants, today’s Impreza is a far more contemporary hatchback, forgoing the once wagon-like shape for something with the traditional bubble silhouette to align with its rivals.

For better or worse, it also syncs up with the rest of Subaru’s range, with the brand’s current design language on full show, but it also barely evolves from the previous-generation version from the outside.

It trades the chunky square light fittings from the previous car for something a bit more refined this time around, with a similar look and feel to the WRX and Outback.

Inside also gets a similar fit-out to other Subarus in the range, complete with a raised centre console, shapely dash, and the same huge screen from the Crosstrek and Outback which dominates the space and helps simplify things compared to the busy interior and multiple screens of the previous car.

It’s a cosy space with chunky comfortable seats and the signature bumper car steering wheel is a stand-out bit of Subaru design.

Even the base car with its plastic trimmed wheel and basic cloth trims in the door is basic in an almost refreshing way, but unlike some rivals manages to be comfortable, too, thanks to soft trims for your elbows in the doors.

It’s a compact SUV with a footprint that's 4420mm long, 1825mm wide and 1570mm tall. But while small, I wouldn’t call it cute. It’s boxier than its sibling and without any of the swoopy design elements that make the EV6 look cool. 

I do like the way the two-tone body panelling, which is seen most prominently on the C-pillar, breaks up the ‘blocky-ness’ and creates areas of interest. As do the high-mounted rear LED lights. 

Speaking of lights, the base model makes do with halogen headlights, which unfortunately stand out against the LED daytime-running lights. You’ll notice the dimmer light at night, too.

The 17-inch alloy wheels are thick for better aerodynamics but the clever two-tone colouring stops them from looking unfashionable.

The interior has a lot style cred with the curvature of the door panelling blending in almost seamlessly with the dashboard.

The gently sloping panelling that houses the multimedia systems and switchable touchscreen interface for the controls creates a very pleasing cabin space.

There are some harder plastics mixed in here but enough soft touchpoints that you won’t be bothered by them. 

Living up to the adventure-ready Subaru promise, the Impreza's interior is quite functional.

Even though many controls have moved to the big central screen, there are individual buttons for temperature adjustment and a permanent touch function for fan speed on the lower third of the screen.

It would be nice to see a full set of physical buttons for climate functions, but this seems like a decent compromise.

Elsewhere there are large bottle holders in each door with a small accompanying pocket, two more rigid bottle holders in the centre console, a small tray behind them, and a huge armrest console box.

Under the multimedia screen there is a bay with a wireless phone charger, but like the Crosstrek, it is finished in a hard plastic material, which means your phone will easy slide around and out of the charging area in the corners, which seems like an oversight.

Adjustability is great, even in the base car, with flexible seats and a wide range of movement for the wheel, letting you easily find a suitable seating position. Width in the cabin is okay, but headroom is excellent.

The back seat offers a solid amount of room for myself behind my own seating position, at 182cm tall, but the middle position is no good for an adult thanks to the presence of a large raise in the floor to allow for the all-wheel drive system underneath.

Amenities for rear passengers are only okay in the base car, with a large bottle holder in the door and a further two in a drop-down centre armrest. There are no adjustable rear air vents or USB power outlets in the L, but outlets are added in the R and S.

Boot space is on the small side, with only 291 litres (VDA) on offer. The high floor means a limited amount of space with the luggage cover in place, although I was surprised to find we could fit the full three-piece CarsGuide luggage set once it was removed, so long as you’re okay not being able to see out the rear window.

Under the floor, the Impreza sports a space-saver spare wheel - a must-have for long-distance regional travellers.

It’s surprisingly roomy inside and all passengers will enjoy decent leg and headroom, but taller passengers will find the backseat cosier than the front.

As such, two child seats will fit best but you do have ISOFIX child seat mounts on the outboard positions and three top-tether points, if you need them.

The synthetic leather/cloth seat trim cleans well and is nice to touch. The seats themselves, front and rear, are well-padded and super comfortable.

The backs of the front seats can double as coat hangers and have hardened kickplates, which are always practical for little feet.

The front row gets the most amenities and tech. The 8.0-inch touchscreen multimedia system has clear graphics but is different to other Kia’s I’ve sampled recently. It seems to have been simplified but you’ll get used to it quickly.

There are plenty of charging options available, too, with a USB-A and C port, plus a 12-volt socket. Not needing a cable for the wireless Apple CarPlay is a bonus, too!

The front row also has the most storage space with two retractable cupholders, dedicated phone tray, glove box, middle console and skinny drink bottle holders in each door.

Back seat passengers enjoy two USB-C ports, reading lights, drink bottle holders in each door plus an armrest with two cupholders. As well as, a standard three-pin socket in case you need to run electrical gear or charge anything up on the go.

The windows are wide and offer good visibility but I really like the 150mm ground clearance. It was super easy for my six-year old to climb in and out, plus he got a good view this week!

The boot is good for this size SUV with 475L of capacity available. It does look more like a hatchback, because while you can readjust the floor to sit lower, the back still slopes up.

However, it was fine for my weekly grocery and school run. The 'frunk' storage is small at 20L, which is just big enough for a charging cable.

You don’t get a spare wheel but you do get a puncture repair kit. And being the base model, it’s not a powered tailgate but it’s not heavy to close.

There are two variants for the Niro, our base model, the S, and the range-topper GT-Line.

Despite being the base model, the Niro S will still set you back $65,300, before on-road costs. Which makes it about $5K dearer than the equivalent Kona Electric, and $20K more expensive than the ZS EV.

There is a hybrid Niro (also available in two grades), if you’re not quite ready to commit to a full EV life. The price isn’t as eye-watering, either, being just $44,380, before on-road costs.

The Niro is well-specified, though, and the driver will enjoy an electric seat with adjustable lumbar support while the passenger side remains manual.

The regenerative braking is customisable (levels 0-3), there’s an 'iPedal' function, a dual-zone climate system, reversing camera and the backs of the front seats even double as coat hangers.

The tech is also good, with an 8.0-inch touchscreen multimedia system, 10.25-inch digital instrument panel plus wireless Apple CarPlay and wired Android Auto all coming as standard equipment. More on the tech below.

The Impreza is equipped with just one engine and transmission for its sixth-generation, a 2.0-litre (FB20) four-cylinder horizontally-opposed ‘boxer’ engine mated to a continuously variable automatic transmission, driving all four wheels via the brand’s signature ‘symmetrical’ permanent all-wheel drive system.

The FB series is a development of the successful EJ series engines which lasted from 1989-2021. This more recent engine has new material science, heads, and seals which have helped the brand push service intervals out to 12 months rather than six, and should address issues which the older engines developed over time.

Power is on-par, but not a stand-out in the segment, with peak outputs of 115kW/196Nm.

The Niro is a full EV and has a front-wheel drive drivetrain with a maximum output of 150kW/255Nm. It’s not as powerful as its stablemate and only has the single-motor which is powered by a 64.8kWh lithium-ion battery but going from 0-100km/h can still be achieved in 7.8 seconds. With specs like those, this is most suited for an urban setting.

One issue with having a non-turbo, non-hybrid 2.0-litre engine with all-wheel drive is relatively high fuel consumption. The Impreza has an official combined cycle fuel consumption figure of 7.5L/100km which is less than impressive in today’s market of hybrids and downsized turbocharged engines.

In my week of mostly stop-start city driving, the test example drank 11.1L/100km, which is disappointing.

Mercifully, it is capable of running on 91RON unleaded. For those who care, the CO2 output is officially 170g/km which is well above the 140g/km it would need to be at to avoid the wrath of incoming vehicle emissions regulations.

Such is the EV life but you can’t escape the charging.

The onboard DC charger has up to 85kW of capacity and that means on a 50kW fast charger station, you can get from 10 to 80 per cent in 65 minutes.

However, if plugged into a 350kW ultra-fast charger, you’ll only save 22 minutes because it can’t accept that faster speed.

On a 7.5kW system, you’ll go from 10 to 80 per cent in approximately nine hours, 25 minutes. On an 11kW, you’ll see that figure drop to six hours, 20 minutes.

The charging port is a Type 2 (CCS Combo2) and the car comes with an emergency charging cable that can plug into a standard three-pin domestic socket, if needed.

However, it’s slow going and you’re looking at a wait time of up to 27 hours, 30 minutes to get to a full charge. All other cables cost extra.

The official kWh/100km consumption is 16.2kWh and my average on-test figure was 14.3kWh after a mix of urban and open-road driving.

However, I did see figures getting closer to 20kWh on longer trips. Still, I would consider my average to be efficient.

The Niro S has a driving range of up to 460km (WLTP).

Have you driven a Subaru in the last 10 years? The drive experience here is pretty much uniform with the rest of the automaker’s range.

This means a lot of very appealing traits. For example, the new Impreza has a comfortable, compliant ride, really nicely weighted steering, and solid handling even on slippery surfaces courtesy of the all-wheel drive system.

The FB series engine also has a good bit of pull fairly early in the RPM range which makes it deceptively spritely, although power really hollows out the more you push it.

This makes it nice to drive around town, but less impressive when it comes to overtaking on the freeway.

This is reinforced by the continuously variable automatic which lends the engine a thrashy, rubbery character when pushed, but is nice and predictable at lower speeds.

The rev-happy engine is also quite noisy when a lot is asked of it, and like a lot of Japanese cars, but Subarus in particular, tyre roar picks up in the cabin above 80km/h.

It’s a comfortable and family-friendly drive, and I particularly like the way the plethora of active safety systems sit by the wayside and don’t interfere with the overall experience.

It is just a bit of a shame it doesn’t move the drive experience forward by a huge amount. The current Impreza doesn’t feel meaningfully different from the fifth-generation version which debuted in 2016.

This is a pretty simple car to drive but it doesn’t feel as fun as some other EVs I’ve driven. It can even feel sluggish when you accelerate from a full stop and that makes it feel laggy in stop/start traffic.

Once you’re on your way, the acceleration is fairly responsive. You feel confident overtaking on the open road, too.

The car feels connected to the road with minimal shuddering through the steering wheel. The car responds in a timely manner when you have to make sudden moves, which I like.

Sometimes, the lane keeping aids make it feel jerky and I turned it off in some situations.

The regen braking delivers a big physical presence like the EV6 but isn’t as refined and can feel almost ‘bunny hoppy’ at times.

You can customise it up to four levels, zero being low regen and four being the iPedal. I’m not overly fond of the iPedal, so didn’t use it that much this week and kept it at level 3.

You do have to change up how you drive an EV, so this wasn’t that surprising and something I’m sure you’d get used to.

The ride comfort is pretty mixed. Around town, it’s good but there’s quite a bit of passenger movement in this. You kinda feel like you’re bobbing along sometimes, which is jolting.

You also feel the road but the seats are so comfortable, they stop it from feeling too rough. 

Surprisingly, the cabin gets very loud with wind and road noise. You can still chat but you won’t forget that it’s there, which is a shame.

I didn’t notice much difference between the drive modes, so it was kept on 'Normal', too. 

This is very easy to park! It’s a good size for even a tight car park with a 10.6m turning circle and the reversing camera is super clear, which is great. 

However, I would have liked to have seen front parking sensors, as well as the rear sensors. You can get them on the GT-line though.

The Niro EV S has a good list of safety features, with the following being standard: LED daytime running lights, lane departure alert, lane keeping aid, blind-spot monitoring, rear cross-traffic alert, a reversing camera (with dynamic guidelines), rear parking sensors, driver fatigue alert, check rear occupant alert and adaptive cruise control (with stop/go function).

It has auto emergency braking with car, pedestrian and cyclist detection as well as junction turning assist, which is operational from 5.0-85km/h. 

The Niro was recently awarded a maximum five-star ANCAP safety rating in 2022. It has eight airbags and that does include the newer front centre airbag.

There are ISOFIX child seat mounts on the rear outboard seats and three top tethers, but two seats will fit best. And while there will be room for a 0-4 rearward facing child seat, it will encroach on front passenger comfort.

Subaru offers its fairly standard five-year and unlimited kilometre warranty on the Impreza, with 12 months of roadside assist included.

There is also a five-year fixed-price service program covering the first 75,000km, although it’s nowhere near as affordable as the Corolla or i30, coming in at an average annual cost of $464.64.

The Impreza needs to be serviced once every 12 months or 15,000km, whichever occurs first.

The ongoing costs are great on the Niro. It comes with Kia’s ‘better-than-average-for-the-market’ seven-year/150,000km warranty, which also covers the battery.

You get a seven-year capped-price servicing plan and services average $250 per year, which is good.

Servicing intervals are more in line with a petrol car at every 12 months or 15,000km. It’s usual to see those intervals doubled on an EV but it’s still reasonable.