Ssangyong Korando vs Gac Emzoom

What's the difference?

SsangYong’s Korando diesel might not break the mould in any meaningful area, but it certainly has its place as a no frills, feature-rich SUV.

However, buyers that stay in the inner city should probably forgo the diesel in favour of the petrol Korando which costs less to buy, and at this stage, less to fill up.

The diesel engine is a little undercooked and the styling is far from exciting, but the long equipment list, sensible pricing and lengthy warranty period should at least give buyers deadset on a Hyundai Tucson, Mazda CX-5 or Nissan Qashqai pause.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

At first glance, the SsangYong Korando might look a bit derivative or even bland, blending elements of the Kia Seltos and Hyundai Tucson.

But did you know the SsangYong Korando predates both aforementioned models? Yep, the fourth-generation broke cover in early 2019, about six months ahead of the Seltos and more than 12 months before the latest Tucson surfaced.

Just because it was first in however, doesn’t mean it is still the best dressed.

To our eye, the Korando is just missing that X factor in aesthetics to really help it stand out from the crowd.

From a distance, it just looks like any other SUV, and isn’t all that distinctive from its rivals.

Sure, the SsangYong grille, sharp front end and foglight arrangement are distinctive enough, but maybe it’s the white of our press car that makes it just seem a little … ordinary.

In profile, the Korando is even more inconspicuous, and even its unique wheels and thick C-pillars do nothing to grab your attention.

The rear end of the Korando might be its best angle, with stand-out tail-light graphics, a chrome centre strip and chunky bumper combining for a little visual pizazz.

Inside, the Korando continues the ho-hum theme with a standard, but lacklustre, dashboard layout and cabin materials.

There’s leather and gloss-black bits to liven things up, but from the centre stack design to the seat inserts, there’s just nothing standout or special about the interior of the Korando.

Don’t get us wrong, we don’t hate the way the Korando looks and feels, its just a bit too Clark Kent and not enough Superman for our tastes.

But if you wanted a mid-size SUV that is inoffensive and blends into the background, this could the car for you.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

Measuring 4450mm long, 1870mm wide, 1629mm tall and with a 2675mm wheelbase, the Korando serves as SsangYong’s mid-size SUV competitor against the likes of the Toyota RAV4, Mazda CX-5, Kia Sportage, Hyundai Tucson and Mitsubishi Outlander.

There’s no denying though, that the Korando sits on the smaller end of the mid-size SUV spectrum, being shorter in overall size and wheelbase than even the CX-5 (which we thought was just about big enough for a small family of three).

In fact, the Korando sizes up much closer to something like the new-generation Nissan Qashqai and Mitsubishi Eclipse Cross – two models which are classed on the larger end of the small SUV spectrum.

After spending a week with the car, we’d argue the Korando feels much more like a small SUV than a mid-sizer.

In the front seats, there is plenty of space for occupants and there is heaps of adjustability in the seats and steering wheel to get comfortable.

Storage solutions include door pockets, cupholders and an underarm cubby, but the tray found just in front of the shifter could use a raised lip or grippier surface so your phone and wallet don’t slide around while driving.

The second row is also plenty spacious, with enough leg-, head- and shoulder-room for our six-foot-tall (183cm) frame, even behind the driver’s seat in our desired position.

Of course, the middle seat is a little compromised thanks to the transmission tunnel eating in the footwell and the slightly higher seating position, but it will do in a pinch.

And in the second row, occupants are treated to a bottle holder in the door, a fold-down armrest (in lieu of the middle seat), a 12-volt charging socket and back-seat map pockets, but a big omission is the lack of air vents – which could be a dealbreaker for some families.

The second-row does offer more room than expected of a car this size, but opening the boot reveals how SsangYong has managed to make the rear seats more comfortable – it has sacrificed storage volume.

The boot will swallow 407 litres with all seats in place, which is smaller than the Mazda CX-5, Nissan Qashqai and only two litres more than the Mitsubishi Eclipse Cross.

Fold the seats down and volume swells to just 1104L.

Don’t get us wrong, you’ll still be able to fit your weekly groceries in the boot or a full-size pram, but it will be a stretch for both.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

Powering the SsangYong Korando Ultimate Diesel is 1.6-litre turbo-diesel engine.

Peak power is 100kW at 4000rpm, while maximum torque of 324Nm is available from 1500-2500rpm.

Those outputs are well down on rival cars, which range from 137kW/416Nm in the Tucson and Sportage, to 140kW/450Nm in the CX-5 – though competitors all use larger engines.

Drive is sent to all four wheels via a six-speed automatic transmission, making the diesel-powered Korando the only SsangYong mid-size SUV that is not front-wheel drive.

SsangYong also includes a drive-mode selector, with functionality for Normal, Sport and Winter settings.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

Official fuel consumption figures for the SsangYong Korando Ultimate Diesel are pegged at 6.4 litres per 100km, while emissions are 170 grams of CO2 per 100km.

In our week with the car, we managed an average of 8.2L/100km, with our driving primarily focused on short, inner-city journeys.

While the Korando is relatively frugal on diesel compared with some its larger and more powerful rivals, keep in mind that diesel prices are much higher than petrol at the moment.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

If the brief for the Korando is to be easy and unintimidating to drive, then SsangYong has nailed it.

From the driver’s seat, the Korean mid-size SUV makes you feel comfortable and confident, and the steering – while a little on the numb and light side – is communicative enough at slower speeds around town.

The diesel engine as found in our test car, however, does feel lacklustre, even if just accelerating to 60km/h.

The asthmatic powertrain struggles even more at freeway speeds, and coming up to speed at an onramp really highlights how gutless the 100kW/324Nm engine is.

However, the flip side of all this is that the Korando doesn’t really do anything unexpected or surprising.

In the same way you might order a salad for brunch, the Korando’s engine feels just about adequate enough to keep you going and is a safe choice for those that might not be all that adventurous.

However, there is a drive-mode selector on offer to change things from Normal to Sport or Winter.

Switch it over to Sport mode, and things liven up with the Korando feeling more responsive, but we can’t help but feel this mode should be the default tune.

One oddity we did note is that switching from Normal mode to Sport requires a turn of the dial to the right, but turning the dial to the left does not return it to the default setting.

In fact, turning the dial to the left does nothing, and to get it back into normal mode, it’s another turn to the right.

All of this is to say, the ergonomics of the Korando feel a little half-baked, and a little more time in development could have ironed out these issues.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

Like all new SsangYongs sold in Australia, the Korando comes with a seven year/unlimited kilometre warranty – matching the likes of Kia and falling short of the industry-leading 10-year warranty offered by Mitsubishi.

Scheduled service intervals are every 12 months or 15,000km, whichever occurs first, which matches the industry standard.

The first five years of maintenance will set owners back $1580 or $316 each.

However, keep in mind there will be additional service items that need to be addressed such as a urea fill ($51.32 every 10,000km), a brake fluid change ($121.44 every 24 months) and a kit-fuel filter ($146.14 every 25 months or 30,000km).

SsangYong lists the prices of all its services on its website.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.