What's the difference?
Another day, another China-backed EV brand launches in Australia. This one, though, should be at least be vaguely familiar, with Smart having previously operated in Australia about 15 years ago, back when it was a Mercedes-Benz sub-brand rocking the tiny and clever Smart ForTwo and ForFour.
Mercedes is still involved, though now as a 50/50 joint venture partner with Chinese giant Geely, though the new Smart family is not being delivered by either company, and are actually being distributed by Mercedes’ biggest global dealer group, LSH Auto.
All of which is a load of information you don’t really need. But you should know, as a result of all that, the brand is promising a fleet of semi-premium EVs designed in Germany and built in China, with the Smart #1 the first to touch down in Australia.
Oh, and they pronounce the “hashtag” part of the model name, but I just can’t see that strategy becoming part of the Australian lexicon.
Anyway, part-Chinese, part-German and all electric. So should the #1 be on your EV shopping list?
Subaru is entering uncharted territory.
The Uncharted is the brand’s first electric small SUV and a bold new direction, as the Japanese maker enters one of the most hotly-contested and now sought-after new segments in the Australian car market.
There is no shortage of new options calling out to Australian buyers and with a broad range of price-tags, designs and on-board tech it’s never been a more difficult time to enter this space.
So what does the Subaru Uncharted do differently, and is it worthy of your consideration? We took one for a week to find out.
It’s easy to get lost in marketing hype, but — based on first impressions — the Smart #1 does what it says on the tin. This is a Chinese-built SUV that feels more premium than most, and one which is priced to tempt you from one of the German big three. The warranty isn’t good enough, though, and the multimedia screen can be infuriating, but it drives very nicely, especially on suburban roads.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Uncharted follows the Subaru promise of offering compelling all-wheel drive and a capable driving experience at a reasonable price, but only if you compare it to its traditional rivals.
The trouble for Subaru is that this part of the market has moved on, and EV buyers now have a different set of expectations relative to its usual point-of-difference.
In that sense, this is a good electric Subaru - but is it objectively a good electric car? With the circa-$60K pricing, that’s a harder argument to make.