What's the difference?
In a world of cheap, popular and well-specified Japanese and Korean small hatchbacks, it’s easy to forget the humble French cars that once helped define the segment.
They’re still around, though. You’ve probably seen a few Renault Clios, you might not have seen the tragically underrated new Citroen C3, and there’s at least a chance you’ve seen one of these – the Peugeot 208.
This iteration of the 208 has been around in one form or another since 2012 and is due to be replaced by a second-generation model in the near future.
So, should you consider the aging 208 in a busy market segment? I spent a week behind the wheel of the second-from-the-top GT-Line to find out.
Renault chairman and CEO Carlos Ghosn may look like a Bond villain, but rather than threatening to end the world he's intent on saving it.
In October last year he launched Groupe Renault's 'Drive the Future 2022' strategic plan, which included a commitment to "eight pure electric and 12 electrified models as part of the [Renault] range" within five years.
But he didn't mention the head start, because Renault already had several pure electric vehicles in its line-up at that point, including the subject of this review.
In fact, the Renault Zoe has been on sale in France since 2012, and stands as Europe's best-selling electric vehicle.
In late 2017, Renault Australia dipped its toe in the electrified waters (risky...) by bringing the Zoe here within a "business-to-business and business-to-government framework."
And in July this year, due to allegedly popular demand, it was made available to private buyers through "selected dealerships"; currently two in Melbourne, and one each in Sydney, Adelaide, Perth and Brisbane.
Just under $50,000 for a city-sized hatch is hardly cheap, but it's entry-level territory for electric vehicles in this market. And what price can you put on helping to save civilisation as we know it?
Let's find out.
The 208 GT-Line is hardly a car purchased on its value offering; it’s an emotional purchase. Fans of the brand know it, even Peugeot knows it.
Here’s the thing, though, the GT-Line looks the part, is true-to-its-roots in how fun it is to drive, and will surprise most with its spacious dimensions and decent spec level. So, while it might be an emotional buy, it’s not necessarily a bad one.
The Renault Zoe is a fun to drive, ultra-efficient, practical little hatch. But the dollar-shaped elephant in the room is its price. Without the government ZEV subsidies offered in other markets, it's wickedly expensive, and with fresh competition in the shape of a new 'normalised' Nissan Leaf coming soon it'll have to work hard to wean more than a handful of small-car buyers off their fossil-fuel addiction.